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Business 309: Digital Marketing & Advertising

Course Summary

Our Business 309: Digital Marketing & Advertising course offers a quick and inexpensive way to save time on your degree program and earn transferable college credit. The course can be completed at your own pace, and its mobile-friendly format allows you to study digital marketing and advertising whenever you have free time.
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13 chapters in Business 309: Digital Marketing & Advertising

Ch 1. Marketing & the Internet {{cp.topicAssetIdToProgress[76511].percentComplete}}% complete
Course Progress Best Score
Lesson 1 - Introduction to Marketing: Definition and Applications Score: {{cp.lessonAssetIdToProgress[1500].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1500].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - What is Advertising? - Definition & Examples Score: {{cp.lessonAssetIdToProgress[9213].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[9213].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - Advertising Media Choices and Marketing Strategy Score: {{cp.lessonAssetIdToProgress[1573].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1573].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - Marketing Environment: External Influences on Marketing Strategy Score: {{cp.lessonAssetIdToProgress[1515].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1515].bestScoreQuestions}}  Take Quiz Optional
Lesson 5 - Goals of Promotion and the Marketing Mix Score: {{cp.lessonAssetIdToProgress[1567].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1567].bestScoreQuestions}}  Take Quiz Optional
Lesson 6 - Digital Marketing: Definition, Strategies & Example Score: {{cp.lessonAssetIdToProgress[74226].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[74226].bestScoreQuestions}}  Take Quiz Optional
Lesson 7 - The Evolution & Growth of Digital Marketing Score: {{cp.lessonAssetIdToProgress[76512].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[76512].bestScoreQuestions}}  Take Quiz Optional
Course Progress Best Score
Lesson 1 - What is Direct Marketing? - Definition, Concepts & Examples Score: {{cp.lessonAssetIdToProgress[17621].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[17621].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - What is Content Marketing? - Definition & Purpose Score: {{cp.lessonAssetIdToProgress[76518].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[76518].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - Developing Goals & Strategies for Digital Content Marketing Score: {{cp.lessonAssetIdToProgress[76519].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[76519].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - Promoting & Measuring Success of Digital Content Marketing Score: {{cp.lessonAssetIdToProgress[76520].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[76520].bestScoreQuestions}}  Take Quiz Optional
Lesson 5 - Consumer-Generated Marketing (CGM): Definition & Strategies Score: {{cp.lessonAssetIdToProgress[76521].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[76521].bestScoreQuestions}}  Take Quiz Optional
Lesson 6 - What Is Guerrilla Marketing? - Definition, Strategies & Examples Score: {{cp.lessonAssetIdToProgress[9550].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[9550].bestScoreQuestions}}  Take Quiz Optional
Lesson 7 - What is Viral Marketing? - Definition, Techniques & Examples Score: {{cp.lessonAssetIdToProgress[17638].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[17638].bestScoreQuestions}}  Take Quiz Optional
Course Progress Best Score
Lesson 1 - The Tactical Communication Mix in Digital Marketing Score: {{cp.lessonAssetIdToProgress[59845].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[59845].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - Understanding the Consumer Decision-Making Process: A Marketing Must Score: {{cp.lessonAssetIdToProgress[1529].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1529].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - Customer Relationship Management and Marketing Technology Score: {{cp.lessonAssetIdToProgress[1579].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1579].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - Using CRM to Improve Marketing & Customer Acquisition Score: {{cp.lessonAssetIdToProgress[56313].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[56313].bestScoreQuestions}}  Take Quiz Optional
Lesson 5 - Brand Awareness: Definition, Strategy, Metrics & Measurement Score: {{cp.lessonAssetIdToProgress[17630].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[17630].bestScoreQuestions}}  Take Quiz Optional
Lesson 6 - Brand Awareness vs. Intent to Buy Score: {{cp.lessonAssetIdToProgress[76543].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[76543].bestScoreQuestions}}  Take Quiz Optional
Lesson 7 - Promotion and the Consumer Communication Process Score: {{cp.lessonAssetIdToProgress[1566].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1566].bestScoreQuestions}}  Take Quiz Optional
Lesson 8 - Business & Consumer Communication in the Digital Age Score: {{cp.lessonAssetIdToProgress[76544].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[76544].bestScoreQuestions}}  Take Quiz Optional
Lesson 9 - The Significance of a Professional Online Presence Score: {{cp.lessonAssetIdToProgress[76545].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[76545].bestScoreQuestions}}  Take Quiz Optional
Lesson 10 - Protecting Consumer Privacy Online Score: {{cp.lessonAssetIdToProgress[29599].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[29599].bestScoreQuestions}}  Take Quiz Optional
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What to Expect For the Exam

The American Council on Education (ACE) has evaluated this Study.com course and recommended it for college credit. Once you've completed this course, you can take the proctored final exam and potentially earn credit. Follow the steps below to take the exam.

Exam Steps

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Pre-Exam Checklist

Before taking the exam, all of the following requirements must be met:

A College Accelerator Study.com membership.
Completed the entire Business 309: Digital Marketing & Advertising course and achieved 100% Course Progress.
Not attempted to take this exam within the last three days.
Have available proctored exams in this month of membership.
Complete the exam readiness quiz.
Start Exam Registration 

Please complete all of the pre-requirements in the Pre-Exam Checklist in order to take the exam.

Exam Process Details

1. Register For Exam

Registering for the exam is simple. First, be sure you meet the system requirements. Next, you'll need to agree to the academic integrity policy. Then just confirm your name and the exam name, and you're ready to go!

2. Download Software Secure

You'll receive an unique access code. Please write this down — you'll need it to take the exam. Then download Software Secure and follow the installation instructions.

3. Take Exam

The exam contains 50 - 100 multiple choice questions. You will have two hours to complete the exam, so don't start until you're sure you can complete the entire thing. And remember to pace yourself!

4. Get Exam Results

We will send you an email with your official exam results within 1 to 2 weeks.

Earning College Credit

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