Business 309: Digital Marketing & Advertising

Course Summary

Business 309: Digital Marketing & Advertising has been evaluated and recommended for 3 semester hours and may be transferred to over 2,000 colleges and universities. You'll watch fun video lessons and learn from subject matter experts. Complete the course to apply for transfer credit and save money on your degree!
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13 chapters in Business 309: Digital Marketing & Advertising

Ch 1. Marketing & the Internet {{cp.topicAssetIdToProgress[76511].percentComplete}}% complete
Course Progress Best Score
Lesson 1 - Introduction to Marketing: Definition and Applications Score: {{cp.lessonAssetIdToProgress[1500].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1500].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - What is Advertising? - Definition & Examples Score: {{cp.lessonAssetIdToProgress[9213].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[9213].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - Advertising Media Choices and Marketing Strategy Score: {{cp.lessonAssetIdToProgress[1573].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1573].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - Marketing Environment: External Influences on Marketing Strategy Score: {{cp.lessonAssetIdToProgress[1515].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1515].bestScoreQuestions}}  Take Quiz Optional
Lesson 5 - Goals of Promotion and the Marketing Mix Score: {{cp.lessonAssetIdToProgress[1567].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1567].bestScoreQuestions}}  Take Quiz Optional
Lesson 6 - Digital Marketing: Definition, Strategies & Example Score: {{cp.lessonAssetIdToProgress[74226].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[74226].bestScoreQuestions}}  Take Quiz Optional
Lesson 7 - The Evolution & Growth of Digital Marketing Score: {{cp.lessonAssetIdToProgress[76512].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[76512].bestScoreQuestions}}  Take Quiz Optional
Course Progress Best Score
Lesson 1 - What is Direct Marketing? - Definition, Concepts & Examples Score: {{cp.lessonAssetIdToProgress[17621].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[17621].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - What is Content Marketing? - Definition & Purpose Score: {{cp.lessonAssetIdToProgress[76518].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[76518].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - Developing Goals & Strategies for Digital Content Marketing Score: {{cp.lessonAssetIdToProgress[76519].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[76519].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - Promoting & Measuring Success of Digital Content Marketing Score: {{cp.lessonAssetIdToProgress[76520].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[76520].bestScoreQuestions}}  Take Quiz Optional
Lesson 5 - Consumer-Generated Marketing (CGM): Definition & Strategies Score: {{cp.lessonAssetIdToProgress[76521].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[76521].bestScoreQuestions}}  Take Quiz Optional
Lesson 6 - What Is Guerrilla Marketing? - Definition, Strategies & Examples Score: {{cp.lessonAssetIdToProgress[9550].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[9550].bestScoreQuestions}}  Take Quiz Optional
Lesson 7 - What is Viral Marketing? - Definition, Techniques & Examples Score: {{cp.lessonAssetIdToProgress[17638].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[17638].bestScoreQuestions}}  Take Quiz Optional
Course Progress Best Score
Lesson 1 - The Tactical Communication Mix in Digital Marketing Score: {{cp.lessonAssetIdToProgress[59845].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[59845].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - Understanding the Consumer Decision-Making Process: A Marketing Must Score: {{cp.lessonAssetIdToProgress[1529].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1529].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - Customer Relationship Management and Marketing Technology Score: {{cp.lessonAssetIdToProgress[1579].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1579].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - Using CRM to Improve Marketing & Customer Acquisition Score: {{cp.lessonAssetIdToProgress[56313].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[56313].bestScoreQuestions}}  Take Quiz Optional
Lesson 5 - Brand Awareness: Definition, Strategy, Metrics & Measurement Score: {{cp.lessonAssetIdToProgress[17630].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[17630].bestScoreQuestions}}  Take Quiz Optional
Lesson 6 - Brand Awareness vs. Intent to Buy Score: {{cp.lessonAssetIdToProgress[76543].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[76543].bestScoreQuestions}}  Take Quiz Optional
Lesson 7 - Promotion and the Consumer Communication Process Score: {{cp.lessonAssetIdToProgress[1566].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1566].bestScoreQuestions}}  Take Quiz Optional
Lesson 8 - Business & Consumer Communication in the Digital Age Score: {{cp.lessonAssetIdToProgress[76544].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[76544].bestScoreQuestions}}  Take Quiz Optional
Lesson 9 - The Significance of a Professional Online Presence Score: {{cp.lessonAssetIdToProgress[76545].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[76545].bestScoreQuestions}}  Take Quiz Optional
Lesson 10 - Protecting Consumer Privacy Online Score: {{cp.lessonAssetIdToProgress[29599].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[29599].bestScoreQuestions}}  Take Quiz Optional
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Pre-Exam Checklist

Before taking the exam, all of the following requirements must be met:

A College Accelerator Study.com membership.
Completed the entire Business 309: Digital Marketing & Advertising course and achieved 100% Course Progress.
Not attempted to take this exam within the last three days.
Have available proctored exams in this month of membership.
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3. Take Exam

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4. Get Exam Results

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