- Course type: Self-paced
- Available Lessons: 53
- Average Lesson Length: 8 min
Eligible for Credit: Yes
Earn transferable credit by taking this course for credit.
Watch a preview:chapter 1 / lesson 1Marketing Research: Definition, Purpose and Role in Marketing Strategy
Course SummaryMarketing 301: Marketing Research has been evaluated and recommended for 3 semester hours and may be transferred to over 2,000 colleges and universities. Explore engaging lessons, short quizzes and a variety of additional resources in this fun course to strengthen your marketing research knowledge and get on the right track toward your degree.
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Upon completion of this course you will understand the purpose, execution and analysis of marketing research. This includes topics such as research methodology, data analysis, and current marketing trends.
Your grade for this course will be calculated out of 300 points. The minimum score required to pass and become eligible for college credit for this course is 210 points, or an overall course grade of 70%. The table below shows the assignments you must complete and how they'll be incorporated into the overall grade.
|Proctored Final Exam||100|
Quizzes are meant to test your comprehension of each lesson as you progress through the course. Here's a breakdown of how you will be graded on quizzes and how they'll factor into your final score:
- You will have 3 attempts to take each quiz for a score.
- The highest score of your first 3 attempts will be recorded as your score for each quiz.
- When you've completed the course, the highest scores from your first 3 attempts at each quiz will be averaged together and weighed against the total possible points for quizzes. For instance, if your average quiz score is 85%, you'll receive 85 out of 100 possible points for quizzes.
- After your initial 3 attempts, you can take a quiz for practice as many times as you'd like.
- You will need to pass each quiz with a score of at least 80% to earn course progress for the lesson. However, it is not necessary to earn 80% within the first three quiz attempts.
Assignments are intended to assess your application, analysis, and critical thinking skills in relation to the concepts you learn in the course. Two assignments are required for this course. You can access them here.
- All assignment scores will total up to 100 points.
- Your assignments will be graded by a Study.com instructor.
- The instructor will provide a graded rubric for you along with feedback on what you did well and what could be improved.
- If you are unsatisfied with your score, you will be able to revise and resubmit your assignments twice. You are free to resubmit an assignment within two weeks of your most recent exam attempt or at any point if you have an active college accelerator membership.
Proctored Final Exam
The proctored final exam is a cumulative test designed to ensure that you've mastered the material in the course.
- You'll earn points equivalent to the percentage grade you receive on your proctored final. (So if you earn 90% on the final, that's 90 points toward your final grade.)
- If you're unsatisfied with your score on the exam, you'll be eligible to retake the exam after a 3-day waiting period.
- You can only retake the exam twice, so be sure to use your study guide and fully prepare yourself before you take the exam again.
Items Allowed on Study.com Proctored Exam for Marketing 301:
- Blank scratch paper
- Pen or pencil
Items NOT Allowed on Study.com Proctored Exam for Marketing 301:
- Office programs, web browsers, or any programs other than Software Secure (including Study.com lessons)
- Textbooks (digital or physical)
- Mobile phones, headphones, speakers, TVs, or radios
- Notebooks or notes
- Any calculators
Upon completion of this course, you will be able to:
- Compare the different methods and processes involved in exploratory marketing research: qualitative and quantitative research, the literature review process, observational research, methods of gathering data, and ethnographic research
- Facilitate survey marketing research and distinguish between the different methods and styles of descriptive research, including sampling methods, social research data & external market research
- Outline the process and methods involved in causal marketing research, including the causal effect, causal & relational hypotheses, and using experiments to collect social research data
- Categorize and evaluate the different types and methods of data analysis and data analytics tools, and collect that data within a formal report
- Assess trends and issues within marketing research, including: mobile marketing, customer experience and retention, ethics, and data-driven business decisions
- Design and report on market research performed through four phases of the information research process, including determining the problem, selecting the research design, executing the research design, and communicating the research results
There are no prerequisites for this course but most students prefer to complete Marketing 101: Intro to Marketing before taking this course.
Marketing 301 consists of short video lessons that are organized into topical chapters. Each video is approximately 5-10 minutes in length and comes with a quick quiz to help you measure your learning. The course is completely self-paced. Watch lessons on your schedule whenever and wherever you want.
At the end of each chapter, you can complete a chapter test to see if you're ready to move on or have some material to review. Once you've completed the entire course, take the practice test and use the study tools in the course to prepare for the proctored final exam. You may take the proctored final exam whenever you are ready.
How Credit Recommendations Work
This course has been evaluated and recommended by ACE and NCCRS for 3 semester hours in the lower division baccalaureate degree category. To apply for transfer credit, follow these steps:
- If you already have a school in mind, check with the registrar to see if the school will grant credit for courses recommended by either ACE or NCCRS.
- Complete Marketing 301 by watching video lessons and taking short quizzes.
- Take the Marketing 301 final exam directly on the Study.com site.
- Request a transcript to be sent to the accredited school of your choice!
- Check out this page for more information on Study.com's credit-recommended courses.
|Foundations of Marketing Research||Understand the basics of market research, consumer buying decisions, market segmentation and marketing controls. Study market research projects, primary and secondary data in market research and the international marketing mix.|
|Exploratory Research in Marketing||Look at quantitative vs. qualitative research in marketing, the literature review process and observational research in marketing. Learn about focus groups, surveys and ethnographic research in marketing.|
|Descriptive Research in Marketing||Examine survey research types, response styles of surveys and quota sampling. Find out about probability and non-probability sampling methods, the expected value of sample information and external market research.|
|Causal Research in Marketing||Discover the meaning of causal effect, and learn about causal and relational hypotheses. Study the use of experiments to collect social research data.|
|Data Analysis in Marketing Research||Explore the basics of data analysis, analytics, warehousing and mining. Understand statistical analysis, demand forecasting and customer satisfaction research analysis. Look at cluster analysis market segmentation, the three main components of formal reports and factor, regression and conjoint analysis.|
|Trends & Issues in Marketing Research||Study trends in mobile marketing, the customer experience lifecycle and the use of big data analysis to drive business decisions. Learn about ethical behavior in marketing, ethical and unethical target marketing and Facebook trends in marketing research.|
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What to Expect For the Exam
This Study.com course has been evaluated and recommended for college credit. Once you've completed this course, you can take the proctored final exam and potentially earn credit. Follow the steps below to take the exam.
Before taking the exam, all of the following requirements must be met:
|A College Accelerator Study.com membership.|
|Completed the entire Marketing 301: Marketing Research course and achieved 100% Course Progress.|
|Not attempted to take this exam within the last three days.|
|Have available proctored exams in this month of membership.|
|Complete the exam readiness quiz.|
Please complete all of the pre-requirements in the Pre-Exam Checklist in order to take the exam.
Exam Process Details
1. Register For Exam
Registering for the exam is simple. First, be sure you meet the system requirements. Next, you'll need to agree to the academic integrity policy. Then just confirm your name and the exam name, and you're ready to go!
2. Download Software Secure
You'll receive an unique access code. Please write this down — you'll need it to take the exam. Then download Software Secure and follow the installation instructions.
3. Take Exam
The exam contains 50 - 100 multiple choice questions. You will have two hours to complete the exam, so don't start until you're sure you can complete the entire thing. And remember to pace yourself!
4. Get Exam Results
We will send you an email with your official exam results within 1 to 2 weeks.
Earning College Credit
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