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Marketing 301: Marketing Research

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Course Summary

Marketing 301: Marketing Research has been evaluated and recommended for 3 semester hours and may be transferred to over 2,000 colleges and universities. Explore engaging lessons, short quizzes and a variety of additional resources in this fun course to strengthen your marketing research knowledge and get on the right track toward your degree.
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7 chapters in Marketing 301: Marketing Research

Ch 1. Foundations of Marketing Research {{cp.topicAssetIdToProgress[253195].percentComplete}}% complete
Course Progress Best Score
Lesson 1 - Marketing Research: Definition, Purpose and Role in Marketing Strategy Score: {{cp.lessonAssetIdToProgress[1537].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1537].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - Influences on Consumer Buying Decisions: Cultures, Values & More Score: {{cp.lessonAssetIdToProgress[1532].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1532].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - Market Segmentation: Why Market Segments Are Important to Marketers Score: {{cp.lessonAssetIdToProgress[1540].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1540].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - Market Segmentation: Geographic, Demographic, Psychographic & More Score: {{cp.lessonAssetIdToProgress[1541].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1541].bestScoreQuestions}}  Take Quiz Optional
Lesson 5 - What Is Demographic Segmentation in Marketing? - Definition, Advantages & Disadvantages Score: {{cp.lessonAssetIdToProgress[9591].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[9591].bestScoreQuestions}}  Take Quiz Optional
Lesson 6 - Marketing Controls: Market Research, Test Marketing & Marketing Statistics Score: {{cp.lessonAssetIdToProgress[2134].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[2134].bestScoreQuestions}}  Take Quiz Optional
Lesson 7 - How to Establish a Marketing Research Project Score: {{cp.lessonAssetIdToProgress[1538].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1538].bestScoreQuestions}}  Take Quiz Optional
Lesson 8 - Selecting a Problem to Research Score: {{cp.lessonAssetIdToProgress[11759].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[11759].bestScoreQuestions}}  Take Quiz Optional
Lesson 9 - Analyzing & Applying Marketing Research Reports Score: {{cp.lessonAssetIdToProgress[81769].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[81769].bestScoreQuestions}}  Take Quiz Optional
Lesson 10 - Market Research: Definition, Analysis & Methodology Score: {{cp.lessonAssetIdToProgress[7463].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[7463].bestScoreQuestions}}  Take Quiz Optional
Lesson 11 - What Is Primary Data in Marketing Research? - Definition, Sources & Collection Score: {{cp.lessonAssetIdToProgress[9608].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[9608].bestScoreQuestions}}  Take Quiz Optional
Lesson 12 - Secondary Data in Marketing Research: Definition, Sources & Collection Score: {{cp.lessonAssetIdToProgress[9611].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[9611].bestScoreQuestions}}  Take Quiz Optional
Lesson 13 - International Marketing Mix and the 4 Ps of Marketing Score: {{cp.lessonAssetIdToProgress[1525].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1525].bestScoreQuestions}}  Take Quiz Optional
Lesson 14 - Marketing Research Case Study: Score: {{cp.lessonAssetIdToProgress[253197].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[253197].bestScoreQuestions}}  Take Quiz Optional
Course Progress Best Score
Lesson 1 - Quantitative vs. Qualitative Research in Marketing Score: {{cp.lessonAssetIdToProgress[51015].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[51015].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - The Literature Review Process Score: {{cp.lessonAssetIdToProgress[11765].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[11765].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - Observational Research in Marketing: Definition, Methods & Techniques Score: {{cp.lessonAssetIdToProgress[9544].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[9544].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - Focus Groups: Definition, Advantages & Disadvantages Score: {{cp.lessonAssetIdToProgress[7554].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[7554].bestScoreQuestions}}  Take Quiz Optional
Lesson 5 - Surveys, Interviews, and Case Studies Score: {{cp.lessonAssetIdToProgress[18412].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[18412].bestScoreQuestions}}  Take Quiz Optional
Lesson 6 - What Is Ethnographic Research in Marketing? - Definition, Methods & Examples Score: {{cp.lessonAssetIdToProgress[9594].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[9594].bestScoreQuestions}}  Take Quiz Optional
Lesson 7 - Marketing Case Study: Hewlett-Packard's Qualitative & Quantitative Research Score: {{cp.lessonAssetIdToProgress[253201].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[253201].bestScoreQuestions}}  Take Quiz Optional
Course Progress Best Score
Lesson 1 - What Is Survey Research? - Definition, Methods & Types Score: {{cp.lessonAssetIdToProgress[9618].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[9618].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - Response Styles of Surveys: Types, Advantages & Disadvantages Score: {{cp.lessonAssetIdToProgress[12978].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[12978].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - Non-Probability Sampling Methods: Definition & Types Score: {{cp.lessonAssetIdToProgress[13933].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[13933].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - Quota Sampling: Definition, Method & Examples Score: {{cp.lessonAssetIdToProgress[17649].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[17649].bestScoreQuestions}}  Take Quiz Optional
Lesson 5 - Probability Sampling Methods: Definition & Types Score: {{cp.lessonAssetIdToProgress[13932].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[13932].bestScoreQuestions}}  Take Quiz Optional
Lesson 6 - Evaluating the Expected Value of Sample Information Score: {{cp.lessonAssetIdToProgress[43294].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[43294].bestScoreQuestions}}  Take Quiz Optional
Lesson 7 - Using Existing Statistics to Collect Social Research Data Score: {{cp.lessonAssetIdToProgress[11774].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[11774].bestScoreQuestions}}  Take Quiz Optional
Lesson 8 - External Market Research: Definition & Sources Score: {{cp.lessonAssetIdToProgress[166217].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[166217].bestScoreQuestions}}  Take Quiz Optional
Course Progress Best Score
Lesson 1 - Types of Data Analysis Score: {{cp.lessonAssetIdToProgress[62640].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[62640].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - What is Data Analytics? - Definition & Tools Score: {{cp.lessonAssetIdToProgress[62642].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[62642].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - Data Warehousing and Data Mining: Information for Business Intelligence Score: {{cp.lessonAssetIdToProgress[8627].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[8627].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - Statistical Analysis: Using Data to Find Trends and Examine Relationships Score: {{cp.lessonAssetIdToProgress[9631].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[9631].bestScoreQuestions}}  Take Quiz Optional
Lesson 5 - Statistical Analysis with Categorical Data Score: {{cp.lessonAssetIdToProgress[11058].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[11058].bestScoreQuestions}}  Take Quiz Optional
Lesson 6 - Make Estimates and Predictions from Categorical Data Score: {{cp.lessonAssetIdToProgress[11060].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[11060].bestScoreQuestions}}  Take Quiz Optional
Lesson 7 - Using Qualitative Data for Demand Forecasting Score: {{cp.lessonAssetIdToProgress[79890].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[79890].bestScoreQuestions}}  Take Quiz Optional
Lesson 8 - Tools Used for Customer Satisfaction Research Analysis Score: {{cp.lessonAssetIdToProgress[65756].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[65756].bestScoreQuestions}}  Take Quiz Optional
Lesson 9 - Cluster Analysis Market Segmentation: Definition & Examples Score: {{cp.lessonAssetIdToProgress[142239].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[142239].bestScoreQuestions}}  Take Quiz Optional
Lesson 10 - Factor Analysis: Confirmatory & Exploratory Score: {{cp.lessonAssetIdToProgress[4704].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[4704].bestScoreQuestions}}  Take Quiz Optional
Lesson 11 - Using Regression Analysis in Business Score: {{cp.lessonAssetIdToProgress[142211].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[142211].bestScoreQuestions}}  Take Quiz Optional
Lesson 12 - Importance of Conjoint Analysis in Marketing Research Score: {{cp.lessonAssetIdToProgress[253209].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[253209].bestScoreQuestions}}  Take Quiz Optional
Lesson 13 - The Three Main Components of Formal Reports Score: {{cp.lessonAssetIdToProgress[56267].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[56267].bestScoreQuestions}}  Take Quiz Optional
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What to Expect For the Exam

This course has been evaluated and recommended for college credit. Once you've completed this course, you can take the proctored final exam and potentially earn credit. Follow the steps below to take the exam.

Exam Steps

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Pre-Exam Checklist

Before taking the exam, all of the following requirements must be met:

A College Accelerator membership.
Completed the entire Marketing 301: Marketing Research course and achieved 100% Course Progress.
Not attempted to take this exam within the last three days.
Have available proctored exams in this month of membership.
Complete the exam readiness quiz.
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Please complete all of the pre-requirements in the Pre-Exam Checklist in order to take the exam.

Exam Process Details

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2. Download Software Secure

You'll receive an unique access code. Please write this down — you'll need it to take the exam. Then download Software Secure and follow the installation instructions.

3. Take Exam

The exam contains 50 - 100 multiple choice questions. You will have two hours to complete the exam, so don't start until you're sure you can complete the entire thing. And remember to pace yourself!

4. Get Exam Results

We will send you an email with your official exam results within 1 to 2 weeks.

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