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Marketing 301: Marketing Research

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Course Summary

Marketing 301: Marketing Research has been evaluated and recommended for 3 semester hours and may be transferred to over 2,000 colleges and universities. Explore engaging lessons, short quizzes and a variety of additional resources in this fun course to strengthen your marketing research knowledge and get on the right track toward your degree.
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7 chapters in Marketing 301: Marketing Research

Ch 1. Foundations of Marketing Research {{cp.topicAssetIdToProgress[253195].percentComplete}}% complete
Course Progress Best Score
Lesson 1 - Marketing Research: Definition, Purpose and Role in Marketing Strategy Score: {{cp.lessonAssetIdToProgress[1537].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1537].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - Influences on Consumer Buying Decisions: Cultures, Values & More Score: {{cp.lessonAssetIdToProgress[1532].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1532].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - Market Segmentation: Why Market Segments Are Important to Marketers Score: {{cp.lessonAssetIdToProgress[1540].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1540].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - Market Segmentation: Geographic, Demographic, Psychographic & More Score: {{cp.lessonAssetIdToProgress[1541].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1541].bestScoreQuestions}}  Take Quiz Optional
Lesson 5 - What Is Demographic Segmentation in Marketing? - Definition, Advantages & Disadvantages Score: {{cp.lessonAssetIdToProgress[9591].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[9591].bestScoreQuestions}}  Take Quiz Optional
Lesson 6 - Marketing Controls: Market Research, Test Marketing & Marketing Statistics Score: {{cp.lessonAssetIdToProgress[2134].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[2134].bestScoreQuestions}}  Take Quiz Optional
Lesson 7 - How to Establish a Marketing Research Project Score: {{cp.lessonAssetIdToProgress[1538].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1538].bestScoreQuestions}}  Take Quiz Optional
Lesson 8 - Selecting a Problem to Research Score: {{cp.lessonAssetIdToProgress[11759].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[11759].bestScoreQuestions}}  Take Quiz Optional
Lesson 9 - Analyzing & Applying Marketing Research Reports Score: {{cp.lessonAssetIdToProgress[81769].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[81769].bestScoreQuestions}}  Take Quiz Optional
Lesson 10 - Market Research: Definition, Analysis & Methodology Score: {{cp.lessonAssetIdToProgress[7463].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[7463].bestScoreQuestions}}  Take Quiz Optional
Lesson 11 - What Is Primary Data in Marketing Research? - Definition, Sources & Collection Score: {{cp.lessonAssetIdToProgress[9608].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[9608].bestScoreQuestions}}  Take Quiz Optional
Lesson 12 - Secondary Data in Marketing Research: Definition, Sources & Collection Score: {{cp.lessonAssetIdToProgress[9611].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[9611].bestScoreQuestions}}  Take Quiz Optional
Lesson 13 - International Marketing Mix and the 4 Ps of Marketing Score: {{cp.lessonAssetIdToProgress[1525].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1525].bestScoreQuestions}}  Take Quiz Optional
Lesson 14 - Marketing Research Case Study: Amazon.com Score: {{cp.lessonAssetIdToProgress[253197].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[253197].bestScoreQuestions}}  Take Quiz Optional
Course Progress Best Score
Lesson 1 - Quantitative vs. Qualitative Research in Marketing Score: {{cp.lessonAssetIdToProgress[51015].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[51015].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - The Literature Review Process Score: {{cp.lessonAssetIdToProgress[11765].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[11765].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - Observational Research in Marketing: Definition, Methods & Techniques Score: {{cp.lessonAssetIdToProgress[9544].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[9544].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - Focus Groups: Definition, Advantages & Disadvantages Score: {{cp.lessonAssetIdToProgress[7554].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[7554].bestScoreQuestions}}  Take Quiz Optional
Lesson 5 - Surveys, Interviews, and Case Studies Score: {{cp.lessonAssetIdToProgress[18412].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[18412].bestScoreQuestions}}  Take Quiz Optional
Lesson 6 - What Is Ethnographic Research in Marketing? - Definition, Methods & Examples Score: {{cp.lessonAssetIdToProgress[9594].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[9594].bestScoreQuestions}}  Take Quiz Optional
Lesson 7 - Marketing Case Study: Hewlett-Packard's Qualitative & Quantitative Research Score: {{cp.lessonAssetIdToProgress[253201].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[253201].bestScoreQuestions}}  Take Quiz Optional
Course Progress Best Score
Lesson 1 - What Is Survey Research? - Definition, Methods & Types Score: {{cp.lessonAssetIdToProgress[9618].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[9618].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - Response Styles of Surveys: Types, Advantages & Disadvantages Score: {{cp.lessonAssetIdToProgress[12978].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[12978].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - Non-Probability Sampling Methods: Definition & Types Score: {{cp.lessonAssetIdToProgress[13933].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[13933].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - Quota Sampling: Definition, Method & Examples Score: {{cp.lessonAssetIdToProgress[17649].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[17649].bestScoreQuestions}}  Take Quiz Optional
Lesson 5 - Probability Sampling Methods: Definition & Types Score: {{cp.lessonAssetIdToProgress[13932].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[13932].bestScoreQuestions}}  Take Quiz Optional
Lesson 6 - Evaluating the Expected Value of Sample Information Score: {{cp.lessonAssetIdToProgress[43294].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[43294].bestScoreQuestions}}  Take Quiz Optional
Lesson 7 - Using Existing Statistics to Collect Social Research Data Score: {{cp.lessonAssetIdToProgress[11774].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[11774].bestScoreQuestions}}  Take Quiz Optional
Lesson 8 - External Market Research: Definition & Sources Score: {{cp.lessonAssetIdToProgress[166217].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[166217].bestScoreQuestions}}  Take Quiz Optional
Course Progress Best Score
Lesson 1 - Types of Data Analysis Score: {{cp.lessonAssetIdToProgress[62640].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[62640].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - What is Data Analytics? - Definition & Tools Score: {{cp.lessonAssetIdToProgress[62642].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[62642].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - Data Warehousing and Data Mining: Information for Business Intelligence Score: {{cp.lessonAssetIdToProgress[8627].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[8627].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - Statistical Analysis: Using Data to Find Trends and Examine Relationships Score: {{cp.lessonAssetIdToProgress[9631].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[9631].bestScoreQuestions}}  Take Quiz Optional
Lesson 5 - Statistical Analysis with Categorical Data Score: {{cp.lessonAssetIdToProgress[11058].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[11058].bestScoreQuestions}}  Take Quiz Optional
Lesson 6 - Make Estimates and Predictions from Categorical Data Score: {{cp.lessonAssetIdToProgress[11060].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[11060].bestScoreQuestions}}  Take Quiz Optional
Lesson 7 - Using Qualitative Data for Demand Forecasting Score: {{cp.lessonAssetIdToProgress[79890].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[79890].bestScoreQuestions}}  Take Quiz Optional
Lesson 8 - Tools Used for Customer Satisfaction Research Analysis Score: {{cp.lessonAssetIdToProgress[65756].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[65756].bestScoreQuestions}}  Take Quiz Optional
Lesson 9 - Cluster Analysis Market Segmentation: Definition & Examples Score: {{cp.lessonAssetIdToProgress[142239].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[142239].bestScoreQuestions}}  Take Quiz Optional
Lesson 10 - Factor Analysis: Confirmatory & Exploratory Score: {{cp.lessonAssetIdToProgress[4704].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[4704].bestScoreQuestions}}  Take Quiz Optional
Lesson 11 - Using Regression Analysis in Business Score: {{cp.lessonAssetIdToProgress[142211].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[142211].bestScoreQuestions}}  Take Quiz Optional
Lesson 12 - Importance of Conjoint Analysis in Marketing Research Score: {{cp.lessonAssetIdToProgress[253209].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[253209].bestScoreQuestions}}  Take Quiz Optional
Lesson 13 - The Three Main Components of Formal Reports Score: {{cp.lessonAssetIdToProgress[56267].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[56267].bestScoreQuestions}}  Take Quiz Optional
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