Marketing for Hospitality and Tourism

Course Summary

Hospitality and tourism are customer-centered industries. To be successful, businesses must understand how to market their attractions. This course can be used to help employees gain a better understanding of how to develop marketing plans unique to this industry.
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4 chapters in Marketing for Hospitality and Tourism

Ch 1. Marketing Practices & Processes {{cp.topicAssetIdToProgress[160485].percentComplete}}% complete
Course Progress Best Score
Lesson 1 - What Is the Strategic Planning Process? - Model, Steps & Examples Score: {{cp.lessonAssetIdToProgress[8518].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[8518].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - Marketing Environment: Internal Influences on Marketing Strategy Score: {{cp.lessonAssetIdToProgress[51010].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[51010].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - Marketing Environment: External Influences on Marketing Strategy Score: {{cp.lessonAssetIdToProgress[1515].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1515].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - What is a Marketing Information System? - Definition, Benefits & Example Score: {{cp.lessonAssetIdToProgress[17625].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[17625].bestScoreQuestions}}  Take Quiz Optional
Lesson 5 - Marketing Research: Definition, Purpose and Role in Marketing Strategy Score: {{cp.lessonAssetIdToProgress[1537].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1537].bestScoreQuestions}}  Take Quiz Optional
Lesson 6 - Buying Behavior and Marketing: Types of Consumer Buying Decisions Score: {{cp.lessonAssetIdToProgress[1531].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1531].bestScoreQuestions}}  Take Quiz Optional
Lesson 7 - What are Market Demographics? - Definition & Overview Score: {{cp.lessonAssetIdToProgress[10258].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[10258].bestScoreQuestions}}  Take Quiz Optional
Lesson 8 - Segmentation Variables in Marketing: Definition & Examples Score: {{cp.lessonAssetIdToProgress[17627].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[17627].bestScoreQuestions}}  Take Quiz Optional
Lesson 9 - Target Market Strategies for Successful Business Score: {{cp.lessonAssetIdToProgress[1512].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1512].bestScoreQuestions}}  Take Quiz Optional
Lesson 10 - Positioning and Differentiation in Consumer Marketing Score: {{cp.lessonAssetIdToProgress[1543].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1543].bestScoreQuestions}}  Take Quiz Optional
Course Progress Best Score
Lesson 1 - What Is the Product Development Process? Score: {{cp.lessonAssetIdToProgress[5289].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[5289].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - Internet Marketing: Definition & Examples Score: {{cp.lessonAssetIdToProgress[49973].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[49973].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - The Marketing Mix: Product, Place, Price & Promotion Score: {{cp.lessonAssetIdToProgress[1513].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1513].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - Distribution Channels in Marketing: Definition, Types & Examples Score: {{cp.lessonAssetIdToProgress[17616].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[17616].bestScoreQuestions}}  Take Quiz Optional
Lesson 5 - Promotion in the Marketing Mix Score: {{cp.lessonAssetIdToProgress[3784].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[3784].bestScoreQuestions}}  Take Quiz Optional
Lesson 6 - Sales Promotion in the Promotional Marketing Mix Score: {{cp.lessonAssetIdToProgress[1576].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1576].bestScoreQuestions}}  Take Quiz Optional
Lesson 7 - Social Media Marketing: Definition & Examples Score: {{cp.lessonAssetIdToProgress[49981].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[49981].bestScoreQuestions}}  Take Quiz Optional
Lesson 8 - Internet and Global Marketing: Ecommerce on an International Scale Score: {{cp.lessonAssetIdToProgress[1523].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1523].bestScoreQuestions}}  Take Quiz Optional
Lesson 9 - How to Create a Marketing Mix for Individual Cultures & Countries Score: {{cp.lessonAssetIdToProgress[1551].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1551].bestScoreQuestions}}  Take Quiz Optional
Course Progress Best Score
Lesson 1 - Customer Relationship Management and Marketing Technology Score: {{cp.lessonAssetIdToProgress[1579].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1579].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - How to Develop & Manage a Business Contact Database Score: {{cp.lessonAssetIdToProgress[47371].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[47371].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - Cloud Computing and Databases: Technology to Improve Database Management Score: {{cp.lessonAssetIdToProgress[9270].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[9270].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - Database Marketing for Hospitality Score: {{cp.lessonAssetIdToProgress[160495].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[160495].bestScoreQuestions}}  Take Quiz Optional
Lesson 5 - The Types & Benefits of Direct Marketing Score: {{cp.lessonAssetIdToProgress[51031].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[51031].bestScoreQuestions}}  Take Quiz Optional
Lesson 6 - International Marketing: The Importance of Global Marketing Strategy Score: {{cp.lessonAssetIdToProgress[1522].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1522].bestScoreQuestions}}  Take Quiz Optional
Lesson 7 - International External Marketing: Culture, Economics, Tech & More Score: {{cp.lessonAssetIdToProgress[1524].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1524].bestScoreQuestions}}  Take Quiz Optional

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