- Course type: Self-paced
- Available Lessons: 32
- Average Lesson Length: 8 min
Eligible for Certificate: Yes
Certificates show that you have completed the course. They do not provide credit.
Watch a preview:chapter 1 / lesson 1Introduction to Marketing: Definition and Applications
Course SummaryHospitality and tourism are customer-centered industries. To be successful, businesses must understand how to market their attractions. This course can be used to help employees gain a better understanding of how to develop marketing plans unique to this industry.
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About This Course
This course consists of chapters that have lessons focused on increasing the efficacy of your marketing professionals. Employees will learn about related processes, several modes of marketing and methods for managing its various components.
How It Works
This course, found on our website, offers convenience that is uncommon in professional development programs. The marketing lessons can be completed in groups or individually. They can be assigned in bulk or as single chapters with lessons within. Employees have the flexibility of completing coursework anywhere that an Internet connection exists.
The course contains:
- Concise, engaging marketing and hospitality lessons that are easy to maneuver
- Self-assessments that can be completed online or offline
- Comprehensive checks of marketing knowledge at the end of the chapters
- A cumulative exam which assesses overall learning
How It Helps
- Diversifies knowledge: Lessons in the course teach employees about the different ways to market the same product leading to far-reaching advertising.
- Encourages team building: Because the lessons can be completed in groups of various sizes, your employees can learn and work together to pass the assessments.
- Improves focus: - Employees can discover how to develop the appropriate marketing strategies for the service being offered.
|Chapter||Topics & Objectives|
|Marketing Practices & Polices||Learn the basics of marketing in the tourism and hospital industries, including the differences between services and goods along with the purpose and function of marketing.|
|Developing Marketing Strategies||Understand the steps that have to be taken to create an effective marketing plan.|
|The Marketing Mix & Internet Marketing||Find out about the options that are available regarding the delivery of marketing materials such as ads and testimonials.|
|Marketing Management for Hospitality & Tourism||Review the role of hospitality and tourism managers in the marketing process.|
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