Login

Marketing for Hospitality and Tourism

Course Summary

Hospitality and tourism are customer-centered industries. To be successful, businesses must understand how to market their attractions. This course can be used to help employees gain a better understanding of how to develop marketing plans unique to this industry.
Create An Account
To Start This Course Today
Used by over 10 million students worldwide
Create An Account
Try it free for 5 days

4 chapters in Marketing for Hospitality and Tourism

Ch 1. Marketing Practices & Processes {{cp.topicAssetIdToProgress[160485].percentComplete}}% complete
Course Progress Best Score
Lesson 1 - Introduction to Marketing: Definition and Applications Score: {{cp.lessonAssetIdToProgress[1500].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1500].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - What Are Marketing Objectives? - Examples & Overview Score: {{cp.lessonAssetIdToProgress[5282].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[5282].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - How Marketing Impacts Hospitality Score: {{cp.lessonAssetIdToProgress[160487].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[160487].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - Services Marketing: The Difference Between Services and Goods Score: {{cp.lessonAssetIdToProgress[1558].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1558].bestScoreQuestions}}  Take Quiz Optional
Lesson 5 - Competitive Advantage: The Importance of Strategic Marketing Score: {{cp.lessonAssetIdToProgress[1507].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1507].bestScoreQuestions}}  Take Quiz Optional
Lesson 6 - How to Identify Strategic Alternatives in Marketing Score: {{cp.lessonAssetIdToProgress[1511].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1511].bestScoreQuestions}}  Take Quiz Optional
Course Progress Best Score
Lesson 1 - What Is the Strategic Planning Process? - Model, Steps & Examples Score: {{cp.lessonAssetIdToProgress[8518].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[8518].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - Marketing Environment: Internal Influences on Marketing Strategy Score: {{cp.lessonAssetIdToProgress[51010].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[51010].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - Marketing Environment: External Influences on Marketing Strategy Score: {{cp.lessonAssetIdToProgress[1515].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1515].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - What is a Marketing Information System? - Definition, Benefits & Example Score: {{cp.lessonAssetIdToProgress[17625].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[17625].bestScoreQuestions}}  Take Quiz Optional
Lesson 5 - Marketing Research: Definition, Purpose and Role in Marketing Strategy Score: {{cp.lessonAssetIdToProgress[1537].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1537].bestScoreQuestions}}  Take Quiz Optional
Lesson 6 - Buying Behavior and Marketing: Types of Consumer Buying Decisions Score: {{cp.lessonAssetIdToProgress[1531].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1531].bestScoreQuestions}}  Take Quiz Optional
Lesson 7 - What are Market Demographics? - Definition & Overview Score: {{cp.lessonAssetIdToProgress[10258].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[10258].bestScoreQuestions}}  Take Quiz Optional
Lesson 8 - Segmentation Variables in Marketing: Definition & Examples Score: {{cp.lessonAssetIdToProgress[17627].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[17627].bestScoreQuestions}}  Take Quiz Optional
Lesson 9 - Target Market Strategies for Successful Business Score: {{cp.lessonAssetIdToProgress[1512].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1512].bestScoreQuestions}}  Take Quiz Optional
Lesson 10 - Positioning and Differentiation in Consumer Marketing Score: {{cp.lessonAssetIdToProgress[1543].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1543].bestScoreQuestions}}  Take Quiz Optional
Course Progress Best Score
Lesson 1 - What Is the Product Development Process? Score: {{cp.lessonAssetIdToProgress[5289].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[5289].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - Internet Marketing: Definition & Examples Score: {{cp.lessonAssetIdToProgress[49973].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[49973].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - The Marketing Mix: Product, Place, Price & Promotion Score: {{cp.lessonAssetIdToProgress[1513].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1513].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - Distribution Channels in Marketing: Definition, Types & Examples Score: {{cp.lessonAssetIdToProgress[17616].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[17616].bestScoreQuestions}}  Take Quiz Optional
Lesson 5 - Promotion in the Marketing Mix Score: {{cp.lessonAssetIdToProgress[3784].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[3784].bestScoreQuestions}}  Take Quiz Optional
Lesson 6 - Sales Promotion in the Promotional Marketing Mix Score: {{cp.lessonAssetIdToProgress[1576].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1576].bestScoreQuestions}}  Take Quiz Optional
Lesson 7 - Social Media Marketing: Definition & Examples Score: {{cp.lessonAssetIdToProgress[49981].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[49981].bestScoreQuestions}}  Take Quiz Optional
Lesson 8 - Internet and Global Marketing: Ecommerce on an International Scale Score: {{cp.lessonAssetIdToProgress[1523].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1523].bestScoreQuestions}}  Take Quiz Optional
Lesson 9 - How to Create a Marketing Mix for Individual Cultures & Countries Score: {{cp.lessonAssetIdToProgress[1551].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1551].bestScoreQuestions}}  Take Quiz Optional
Course Progress Best Score
Lesson 1 - Customer Relationship Management and Marketing Technology Score: {{cp.lessonAssetIdToProgress[1579].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1579].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - How to Develop & Manage a Business Contact Database Score: {{cp.lessonAssetIdToProgress[47371].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[47371].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - Cloud Computing and Databases: Technology to Improve Database Management Score: {{cp.lessonAssetIdToProgress[9270].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[9270].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - Database Marketing for Hospitality Score: {{cp.lessonAssetIdToProgress[160495].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[160495].bestScoreQuestions}}  Take Quiz Optional
Lesson 5 - The Types & Benefits of Direct Marketing Score: {{cp.lessonAssetIdToProgress[51031].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[51031].bestScoreQuestions}}  Take Quiz Optional
Lesson 6 - International Marketing: The Importance of Global Marketing Strategy Score: {{cp.lessonAssetIdToProgress[1522].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1522].bestScoreQuestions}}  Take Quiz Optional
Lesson 7 - International External Marketing: Culture, Economics, Tech & More Score: {{cp.lessonAssetIdToProgress[1524].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1524].bestScoreQuestions}}  Take Quiz Optional

Earning College Credit

Did you know… We have over 95 college courses that prepare you to earn credit by exam that is accepted by over 2,000 colleges and universities. You can test out of the first two years of college and save thousands off your degree. Anyone can earn credit-by-exam regardless of age or education level.

To learn more, visit our Earning Credit Page

Transferring credit to the school of your choice

Not sure what college you want to attend yet? Study.com has thousands of articles about every imaginable degree, area of study and career path that can help you find the school that's right for you.

Support