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Marketing Overview: Help & Review

Course Summary

Work through this online marketing help and review course to boost your basic marketing knowledge and skills. Containing engaging lessons and self-assessments quizzes, this course offers you a quick and effective way to catch up in a marketing class, prepare for exams or get extra homework help.
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26 Chapters in Marketing Overview: Help & Review

26 chapters in Marketing Overview: Help & Review

Ch 1. Advertising Basics {{cp.topicAssetIdToProgress[381335].percentComplete}}% complete
Course Progress Best Score
Lesson 1 - Flighting in Marketing & Advertising: Definition & Strategy Score: {{cp.lessonAssetIdToProgress[381339].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381339].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - How Do Nielsen Ratings Work? - Definition & History Score: {{cp.lessonAssetIdToProgress[381341].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381341].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - Top of Mind Awareness: Definition & Theory Score: {{cp.lessonAssetIdToProgress[381345].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381345].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - Why is Visual Merchandising Important in Retail? Score: {{cp.lessonAssetIdToProgress[381349].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381349].bestScoreQuestions}}  Take Quiz Optional
Lesson 5 - Consumer-Generated Advertising: Definition & Examples Score: {{cp.lessonAssetIdToProgress[381355].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381355].bestScoreQuestions}}  Take Quiz Optional
Lesson 6 - Effectiveness of Consumer-Generated Advertising: Pros & Cons Score: {{cp.lessonAssetIdToProgress[381357].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381357].bestScoreQuestions}}  Take Quiz Optional
Lesson 7 - What is Share of Voice? - Definition & Examples Score: {{cp.lessonAssetIdToProgress[381363].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381363].bestScoreQuestions}}  Take Quiz Optional
Lesson 8 - What is In-Game Advertising? - Definition & Examples Score: {{cp.lessonAssetIdToProgress[381369].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381369].bestScoreQuestions}}  Take Quiz Optional
Lesson 9 - In-Game Advertising Case Study Score: {{cp.lessonAssetIdToProgress[381371].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381371].bestScoreQuestions}}  Take Quiz Optional
Lesson 10 - In-Game Advertising: Effectiveness & Statistics Score: {{cp.lessonAssetIdToProgress[381373].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381373].bestScoreQuestions}}  Take Quiz Optional
Lesson 11 - What is an Advertorial? - Definition & Examples Score: {{cp.lessonAssetIdToProgress[381375].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381375].bestScoreQuestions}}  Take Quiz Optional
Lesson 12 - How to Write an Advertorial: Layout & Guidelines Score: {{cp.lessonAssetIdToProgress[381377].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381377].bestScoreQuestions}}  Take Quiz Optional
Lesson 13 - Does Aerial Advertising Work? - Statistics & Effectiveness Score: {{cp.lessonAssetIdToProgress[381381].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381381].bestScoreQuestions}}  Take Quiz Optional
Lesson 14 - What is Transit Advertising? - Definition & Benefits Score: {{cp.lessonAssetIdToProgress[381385].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381385].bestScoreQuestions}}  Take Quiz Optional
Lesson 15 - Interactive Advertising: Definition, Examples & Types Score: {{cp.lessonAssetIdToProgress[381387].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381387].bestScoreQuestions}}  Take Quiz Optional
Lesson 16 - What is Radio Advertising? - Definition, Types & Examples Score: {{cp.lessonAssetIdToProgress[381389].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381389].bestScoreQuestions}}  Take Quiz Optional
Lesson 17 - Radio Advertising: Effectiveness, Advantages & Disadvantages Score: {{cp.lessonAssetIdToProgress[381391].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381391].bestScoreQuestions}}  Take Quiz Optional
Lesson 18 - Radio Advertising Terminology Score: {{cp.lessonAssetIdToProgress[381393].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381393].bestScoreQuestions}}  Take Quiz Optional
Lesson 19 - History of Radio Advertising Score: {{cp.lessonAssetIdToProgress[381395].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381395].bestScoreQuestions}}  Take Quiz Optional
Lesson 20 - What is Transit Media? - Definition, Advantages & Disadvantages Score: {{cp.lessonAssetIdToProgress[381399].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381399].bestScoreQuestions}}  Take Quiz Optional
Course Progress Best Score
Lesson 1 - What is a Digital Footprint? - Lesson for Kids Score: {{cp.lessonAssetIdToProgress[381423].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381423].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - Digital Direct Marketing: Definition & Examples Score: {{cp.lessonAssetIdToProgress[381425].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381425].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - Direct Digital Marketing: Advantages & Disadvantages Score: {{cp.lessonAssetIdToProgress[381427].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381427].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - Golden Triangle in Marketing Score: {{cp.lessonAssetIdToProgress[381431].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381431].bestScoreQuestions}}  Take Quiz Optional
Lesson 5 - What is Web Analytics? - Definition, Purpose & Strategy Score: {{cp.lessonAssetIdToProgress[381433].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381433].bestScoreQuestions}}  Take Quiz Optional
Lesson 6 - What is Web Traffic? - Definition & Monitoring Score: {{cp.lessonAssetIdToProgress[381439].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381439].bestScoreQuestions}}  Take Quiz Optional
Lesson 7 - What is Cost Per Action? - Definition & Advertising Score: {{cp.lessonAssetIdToProgress[381443].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381443].bestScoreQuestions}}  Take Quiz Optional
Lesson 8 - What is PLR? - Definition & Use Score: {{cp.lessonAssetIdToProgress[381451].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381451].bestScoreQuestions}}  Take Quiz Optional
Course Progress Best Score
Lesson 1 - What is Brand Value Proposition? - Definition & Examples Score: {{cp.lessonAssetIdToProgress[381485].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381485].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - What is a Buying Center? - Definition & Example Score: {{cp.lessonAssetIdToProgress[381489].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381489].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - What is Disintermediation? - Definition & Examples Score: {{cp.lessonAssetIdToProgress[381491].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381491].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - What is Guided Selling? - Definition & Examples Score: {{cp.lessonAssetIdToProgress[381497].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381497].bestScoreQuestions}}  Take Quiz Optional
Lesson 5 - What is a Value Proposition? - Definition & Examples Score: {{cp.lessonAssetIdToProgress[381499].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381499].bestScoreQuestions}}  Take Quiz Optional
Lesson 6 - Raymond Vernon's Product Life Cycle Theory Score: {{cp.lessonAssetIdToProgress[381509].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381509].bestScoreQuestions}}  Take Quiz Optional
Lesson 7 - What is Q Score? - Definition & Research Score: {{cp.lessonAssetIdToProgress[381513].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381513].bestScoreQuestions}}  Take Quiz Optional
Lesson 8 - Relational Goods: Definition & Explanation Score: {{cp.lessonAssetIdToProgress[381515].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381515].bestScoreQuestions}}  Take Quiz Optional
Lesson 9 - What is Share of Wallet? - Definition, Concept & Example Score: {{cp.lessonAssetIdToProgress[381529].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381529].bestScoreQuestions}}  Take Quiz Optional
Lesson 10 - What is a White Label Product? - Definition & Overview Score: {{cp.lessonAssetIdToProgress[381531].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381531].bestScoreQuestions}}  Take Quiz Optional
Course Progress Best Score
Lesson 1 - What is the AIDA Model in Marketing? - Examples & Concept Score: {{cp.lessonAssetIdToProgress[381581].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381581].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - What is Article Marketing? - Definition, Strategy & Tips Score: {{cp.lessonAssetIdToProgress[381583].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381583].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - What is Service Intangibility in Marketing? Score: {{cp.lessonAssetIdToProgress[381585].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381585].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - Diversity Marketing: Definition, Examples & Strategies Score: {{cp.lessonAssetIdToProgress[381593].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381593].bestScoreQuestions}}  Take Quiz Optional
Lesson 5 - What is O2O? - Meaning & Model Score: {{cp.lessonAssetIdToProgress[381599].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381599].bestScoreQuestions}}  Take Quiz Optional
Lesson 6 - Referral Marketing: Tools & Strategies Score: {{cp.lessonAssetIdToProgress[381601].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381601].bestScoreQuestions}}  Take Quiz Optional
Lesson 7 - Behavioral Finance: Definition & Applications Score: {{cp.lessonAssetIdToProgress[252405].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[252405].bestScoreQuestions}}  Take Quiz Optional
Lesson 8 - Comparing Consumer Behavior & Product Marketing Strategy: Case Study Score: {{cp.lessonAssetIdToProgress[252469].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[252469].bestScoreQuestions}}  Take Quiz Optional
Lesson 9 - What is Astroturfing in Marketing? - Definition & Examples Score: {{cp.lessonAssetIdToProgress[454541].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[454541].bestScoreQuestions}}  Take Quiz Optional
Course Progress Best Score
Lesson 1 - Attack Strategies in Marketing: Frontal & Flank Score: {{cp.lessonAssetIdToProgress[381673].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381673].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - What is Growth Hacking in Marketing? - Definition & Examples Score: {{cp.lessonAssetIdToProgress[381675].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381675].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - Growth Hacking Case Studies Score: {{cp.lessonAssetIdToProgress[381679].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381679].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - Service Inseparability in Marketing: Definition & Example Score: {{cp.lessonAssetIdToProgress[381681].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381681].bestScoreQuestions}}  Take Quiz Optional
Lesson 5 - Permission Based Email Marketing: Definition & Rules Score: {{cp.lessonAssetIdToProgress[381685].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381685].bestScoreQuestions}}  Take Quiz Optional
Lesson 6 - Soft Launch vs. Hard Launch in Marketing Score: {{cp.lessonAssetIdToProgress[381687].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381687].bestScoreQuestions}}  Take Quiz Optional
Lesson 7 - Soft Launch in Marketing: Strategy & Definition Score: {{cp.lessonAssetIdToProgress[381689].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381689].bestScoreQuestions}}  Take Quiz Optional
Lesson 8 - What is Customer Advocacy? - Meaning, Program & Marketing Score: {{cp.lessonAssetIdToProgress[381691].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381691].bestScoreQuestions}}  Take Quiz Optional
Lesson 9 - What is Customerization? - Definition & Example Score: {{cp.lessonAssetIdToProgress[381693].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381693].bestScoreQuestions}}  Take Quiz Optional
Lesson 10 - Razor Blade Business Model: Definition & Strategy Score: {{cp.lessonAssetIdToProgress[381695].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381695].bestScoreQuestions}}  Take Quiz Optional
Lesson 11 - Personalized Marketing: Strategy & Benefits Score: {{cp.lessonAssetIdToProgress[381697].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381697].bestScoreQuestions}}  Take Quiz Optional
Course Progress Best Score
Lesson 1 - What is Bounce Rate? - Definition, Average & Formula Score: {{cp.lessonAssetIdToProgress[381723].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381723].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - Bounce Rate vs. Exit Rate Score: {{cp.lessonAssetIdToProgress[381725].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381725].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - How Does Retargeting Work? - Definition & Types Score: {{cp.lessonAssetIdToProgress[381731].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381731].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - Email Retargeting: Definition, Examples & Best Practices Score: {{cp.lessonAssetIdToProgress[381735].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381735].bestScoreQuestions}}  Take Quiz Optional
Lesson 5 - What is Search Retargeting? - Definition & Overview Score: {{cp.lessonAssetIdToProgress[381737].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381737].bestScoreQuestions}}  Take Quiz Optional
Lesson 6 - What is Site Retargeting? - Definition & Best Practices Score: {{cp.lessonAssetIdToProgress[381739].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381739].bestScoreQuestions}}  Take Quiz Optional
Lesson 7 - What is a Session in Web Analytics? - Definition & Length Score: {{cp.lessonAssetIdToProgress[381741].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381741].bestScoreQuestions}}  Take Quiz Optional
Lesson 8 - What is a Squeeze Page? - Definition & Examples Score: {{cp.lessonAssetIdToProgress[381743].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381743].bestScoreQuestions}}  Take Quiz Optional
Lesson 9 - Difference Between Squeeze Page and Landing Page Score: {{cp.lessonAssetIdToProgress[381745].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381745].bestScoreQuestions}}  Take Quiz Optional
Course Progress Best Score
Lesson 1 - What is Internet Branding? - Definition & Strategies Score: {{cp.lessonAssetIdToProgress[381749].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381749].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - What is Emotional Branding? - Definition & Examples Score: {{cp.lessonAssetIdToProgress[381751].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381751].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - What is Online Advertising? - Definition, Types & Examples Score: {{cp.lessonAssetIdToProgress[381753].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381753].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - What is Online Behavioral Advertising? - Definition & Principles Score: {{cp.lessonAssetIdToProgress[381757].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381757].bestScoreQuestions}}  Take Quiz Optional
Lesson 5 - Online Advertising Strategy: Examples & Methods Score: {{cp.lessonAssetIdToProgress[381763].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381763].bestScoreQuestions}}  Take Quiz Optional
Lesson 6 - What is an Impression in Online Advertising? Score: {{cp.lessonAssetIdToProgress[381765].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381765].bestScoreQuestions}}  Take Quiz Optional
Lesson 7 - Online Advertising: Advantages & Benefits Score: {{cp.lessonAssetIdToProgress[381771].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381771].bestScoreQuestions}}  Take Quiz Optional
Lesson 8 - History of Online Advertising Score: {{cp.lessonAssetIdToProgress[381781].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381781].bestScoreQuestions}}  Take Quiz Optional
Lesson 9 - Online Versus Offline Marketing: Strategies & Examples Score: {{cp.lessonAssetIdToProgress[381789].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381789].bestScoreQuestions}}  Take Quiz Optional
Lesson 10 - What is a Mobile Operating System? - Features & Types Score: {{cp.lessonAssetIdToProgress[381791].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381791].bestScoreQuestions}}  Take Quiz Optional
Course Progress Best Score
Lesson 1 - Marketing Efforts: Definition, Examples & Types Score: {{cp.lessonAssetIdToProgress[381795].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381795].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - Double Jeopardy in Marketing: Definition & Example Score: {{cp.lessonAssetIdToProgress[381799].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381799].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - Double-Loop Marketing: Definition & Concept Score: {{cp.lessonAssetIdToProgress[381801].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381801].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - What is Movement Marketing? - Definition & Examples Score: {{cp.lessonAssetIdToProgress[381805].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381805].bestScoreQuestions}}  Take Quiz Optional
Lesson 5 - Experimental Marketing: Research & Strategy Score: {{cp.lessonAssetIdToProgress[381807].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381807].bestScoreQuestions}}  Take Quiz Optional
Lesson 6 - Experiential Marketing Case Study Score: {{cp.lessonAssetIdToProgress[381809].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381809].bestScoreQuestions}}  Take Quiz Optional
Lesson 7 - Mega Marketing: Definition & Examples Score: {{cp.lessonAssetIdToProgress[381815].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381815].bestScoreQuestions}}  Take Quiz Optional
Lesson 8 - Next-Best-Action Marketing: Definition & Examples Score: {{cp.lessonAssetIdToProgress[381817].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381817].bestScoreQuestions}}  Take Quiz Optional
Lesson 9 - Permission Marketing: Definition & Examples Score: {{cp.lessonAssetIdToProgress[381819].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381819].bestScoreQuestions}}  Take Quiz Optional
Lesson 10 - Cross-Media Marketing: Examples & Definition Score: {{cp.lessonAssetIdToProgress[381823].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381823].bestScoreQuestions}}  Take Quiz Optional
Lesson 11 - What is Database Marketing? - Definition & Examples Score: {{cp.lessonAssetIdToProgress[381825].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381825].bestScoreQuestions}}  Take Quiz Optional
Lesson 12 - Evangelism Marketing: Definition, Examples & Strategy Score: {{cp.lessonAssetIdToProgress[381827].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381827].bestScoreQuestions}}  Take Quiz Optional
Lesson 13 - What is Personalized Marketing? - Definition & Examples Score: {{cp.lessonAssetIdToProgress[381829].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381829].bestScoreQuestions}}  Take Quiz Optional
Lesson 14 - What is Proximity Marketing? - Definition & Examples Score: {{cp.lessonAssetIdToProgress[381831].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381831].bestScoreQuestions}}  Take Quiz Optional
Lesson 15 - Proximity Marketing Case Studies Score: {{cp.lessonAssetIdToProgress[381833].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381833].bestScoreQuestions}}  Take Quiz Optional
Lesson 16 - Strategy for Free Trials in Marketing Score: {{cp.lessonAssetIdToProgress[381835].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381835].bestScoreQuestions}}  Take Quiz Optional
Lesson 17 - Trust-Based Marketing Theory Score: {{cp.lessonAssetIdToProgress[381837].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381837].bestScoreQuestions}}  Take Quiz Optional
Lesson 18 - What is Cloud Marketing? - Definition & Examples Score: {{cp.lessonAssetIdToProgress[381839].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381839].bestScoreQuestions}}  Take Quiz Optional
Lesson 19 - What is Conversion Marketing? - Definition & Strategies Score: {{cp.lessonAssetIdToProgress[381841].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381841].bestScoreQuestions}}  Take Quiz Optional
Lesson 20 - Referral Marketing: Definition & Examples Score: {{cp.lessonAssetIdToProgress[381845].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381845].bestScoreQuestions}}  Take Quiz Optional
Lesson 21 - What is Experimental Marketing? - Definition & Examples Score: {{cp.lessonAssetIdToProgress[381847].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381847].bestScoreQuestions}}  Take Quiz Optional
Course Progress Best Score
Lesson 1 - Qualitative & Quantitative Marketing Research: Data Collection & Analysis Score: {{cp.lessonAssetIdToProgress[425601].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[425601].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - Internal & External Market Research Suppliers & Services Score: {{cp.lessonAssetIdToProgress[425603].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[425603].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - The Six Steps of the Marketing Research Process Score: {{cp.lessonAssetIdToProgress[425605].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[425605].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - Translating Management Problems Into Marketing Research Questions Score: {{cp.lessonAssetIdToProgress[425607].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[425607].bestScoreQuestions}}  Take Quiz Optional
Lesson 5 - Analytical Framework & Model for Marketing Research Score: {{cp.lessonAssetIdToProgress[425609].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[425609].bestScoreQuestions}}  Take Quiz Optional
Lesson 6 - Determining Methodologies to Develop Marketing Research Designs Score: {{cp.lessonAssetIdToProgress[425611].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[425611].bestScoreQuestions}}  Take Quiz Optional
Lesson 7 - Overview of Exploratory, Descriptive & Causal Research in Marketing Score: {{cp.lessonAssetIdToProgress[425613].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[425613].bestScoreQuestions}}  Take Quiz Optional
Lesson 8 - Sample Size & Confidence Levels for Marketing Research Studies Score: {{cp.lessonAssetIdToProgress[425615].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[425615].bestScoreQuestions}}  Take Quiz Optional
Lesson 9 - Reducing Sampling & Non-Sampling Errors in Marketing Research Score: {{cp.lessonAssetIdToProgress[425617].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[425617].bestScoreQuestions}}  Take Quiz Optional
Course Progress Best Score
Lesson 1 - Applications of Qualitative Marketing Research Methods Score: {{cp.lessonAssetIdToProgress[425621].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[425621].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - Conducting Marketing Research Focus Groups: Online & In-Person Score: {{cp.lessonAssetIdToProgress[425623].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[425623].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - Creating Online Feedback Communities for Marketing Research Score: {{cp.lessonAssetIdToProgress[425625].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[425625].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - Projective Tests in Qualitative Marketing Research Score: {{cp.lessonAssetIdToProgress[425627].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[425627].bestScoreQuestions}}  Take Quiz Optional
Lesson 5 - Ladder Interviews in Qualitative Marketing Research Score: {{cp.lessonAssetIdToProgress[425629].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[425629].bestScoreQuestions}}  Take Quiz Optional
Lesson 6 - Decision-Making & Task Scenarios in Qualitative Marketing Research Score: {{cp.lessonAssetIdToProgress[425631].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[425631].bestScoreQuestions}}  Take Quiz Optional
Lesson 7 - Qualitative Marketing Research Analysis Methods Score: {{cp.lessonAssetIdToProgress[425633].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[425633].bestScoreQuestions}}  Take Quiz Optional
Lesson 8 - Choosing a Survey Medium Score: {{cp.lessonAssetIdToProgress[425635].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[425635].bestScoreQuestions}}  Take Quiz Optional
Lesson 9 - Measurement & Scaling in Marketing Research Score: {{cp.lessonAssetIdToProgress[425637].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[425637].bestScoreQuestions}}  Take Quiz Optional
Lesson 10 - Using Primary Scales in Marketing Research Score: {{cp.lessonAssetIdToProgress[425639].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[425639].bestScoreQuestions}}  Take Quiz Optional
Lesson 11 - Comparative vs. Non-Comparative Scales in Marketing Research Score: {{cp.lessonAssetIdToProgress[425641].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[425641].bestScoreQuestions}}  Take Quiz Optional
Lesson 12 - Designing Marketing Research Questionnaires Score: {{cp.lessonAssetIdToProgress[425643].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[425643].bestScoreQuestions}}  Take Quiz Optional
Lesson 13 - Using Gamification to Enhance Survey Design Score: {{cp.lessonAssetIdToProgress[425645].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[425645].bestScoreQuestions}}  Take Quiz Optional
Lesson 14 - Observational Methods of Quantitative Marketing Research Score: {{cp.lessonAssetIdToProgress[425647].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[425647].bestScoreQuestions}}  Take Quiz Optional
Course Progress Best Score
Lesson 1 - Designing Experiments for Marketing Research Score: {{cp.lessonAssetIdToProgress[425651].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[425651].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - Challenges of Field Experiments in Marketing Score: {{cp.lessonAssetIdToProgress[425653].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[425653].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - Using Field Experiments to Test Entertainment: Process & Examples Score: {{cp.lessonAssetIdToProgress[425655].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[425655].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - Types of Secondary & Syndicated Data Sources in Marketing Research Score: {{cp.lessonAssetIdToProgress[425657].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[425657].bestScoreQuestions}}  Take Quiz Optional
Lesson 5 - Consumer Panels in Marketing Research: Purpose & Role Score: {{cp.lessonAssetIdToProgress[425659].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[425659].bestScoreQuestions}}  Take Quiz Optional
Lesson 6 - Longitudinal Data in Marketing Research: Purposes & Uses Score: {{cp.lessonAssetIdToProgress[425661].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[425661].bestScoreQuestions}}  Take Quiz Optional
Lesson 7 - Using Geography & Consumer Data for Marketing Research Score: {{cp.lessonAssetIdToProgress[425663].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[425663].bestScoreQuestions}}  Take Quiz Optional
Lesson 8 - Consumer Privacy & Participation in Marketing Research: Issues & Challenges Score: {{cp.lessonAssetIdToProgress[425689].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[425689].bestScoreQuestions}}  Take Quiz Optional
Lesson 9 - Using Google Apps in Marketing Research Score: {{cp.lessonAssetIdToProgress[425691].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[425691].bestScoreQuestions}}  Take Quiz Optional
Course Progress Best Score
Lesson 1 - Data Collection & Preparation in Marketing Research Score: {{cp.lessonAssetIdToProgress[425667].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[425667].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - Data Coding & Scoring in Marketing Research Score: {{cp.lessonAssetIdToProgress[425669].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[425669].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - Variable Respecification in Excel Score: {{cp.lessonAssetIdToProgress[425671].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[425671].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - How to Code & Recode Data in Excel Score: {{cp.lessonAssetIdToProgress[425673].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[425673].bestScoreQuestions}}  Take Quiz Optional
Lesson 5 - Statistical Software for Marketing Research Score: {{cp.lessonAssetIdToProgress[425675].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[425675].bestScoreQuestions}}  Take Quiz Optional
Lesson 6 - Frequency Distributions in Marketing Research Score: {{cp.lessonAssetIdToProgress[425677].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[425677].bestScoreQuestions}}  Take Quiz Optional
Lesson 7 - Using Cross-Tabulation Reports in Marketing Research Score: {{cp.lessonAssetIdToProgress[425679].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[425679].bestScoreQuestions}}  Take Quiz Optional
Lesson 8 - Creating Cross-Tabulations in Excel: Steps & Examples Score: {{cp.lessonAssetIdToProgress[425681].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[425681].bestScoreQuestions}}  Take Quiz Optional
Lesson 9 - Parametric & Non-Parametric Tests in Marketing Research Score: {{cp.lessonAssetIdToProgress[425683].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[425683].bestScoreQuestions}}  Take Quiz Optional
Lesson 10 - Bivariate Analysis & Perceptual Mapping in Marketing Research Score: {{cp.lessonAssetIdToProgress[425685].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[425685].bestScoreQuestions}}  Take Quiz Optional
Lesson 11 - Applications of Advanced Data Analysis in Marketing Research Score: {{cp.lessonAssetIdToProgress[425687].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[425687].bestScoreQuestions}}  Take Quiz Optional
Course Progress Best Score
Lesson 1 - Quantitative Behavioral Finance: Definition & Methods Score: {{cp.lessonAssetIdToProgress[252407].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[252407].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - Heuristics: Types, Theories & Impact on Marketing Score: {{cp.lessonAssetIdToProgress[252409].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[252409].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - Identifying & Responding to Consumer Biases Score: {{cp.lessonAssetIdToProgress[252411].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[252411].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - Bounded Rationality in the Decision Making Processes Score: {{cp.lessonAssetIdToProgress[252413].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[252413].bestScoreQuestions}}  Take Quiz Optional
Lesson 5 - Cognitive Reference Points in Consumer Decision Making Score: {{cp.lessonAssetIdToProgress[252415].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[252415].bestScoreQuestions}}  Take Quiz Optional
Lesson 6 - The Effects of Framing on Consumer Behavior Score: {{cp.lessonAssetIdToProgress[252417].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[252417].bestScoreQuestions}}  Take Quiz Optional
Lesson 7 - Anchoring & Adjustments: Causes & Examples Score: {{cp.lessonAssetIdToProgress[252419].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[252419].bestScoreQuestions}}  Take Quiz Optional

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Practice Final Exam
Marketing Overview: Help & Review
This course currently has no final exam ready
Practice Chapter Exams
Ch. 5:  Basics of Rural Marketing
Chapter too short for exam
Ch. 7:  Basics of Shopper Marketing
Chapter too short for exam
Ch. 9:  Basics of Visual Marketing
Chapter too short for exam
Ch. 10:  Basics of Yield Management
Chapter too short for exam
Ch. 13:  Intro to B2G, B2B and C2B Marketing
Chapter too short for exam
Ch. 17:  Intro to Relationship Marketing
Chapter too short for exam
Support