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Marketing Overview: Help & Review

Course Summary

Work through this online marketing help and review course to boost your basic marketing knowledge and skills. Containing engaging lessons and self-assessments quizzes, this course offers you a quick and effective way to catch up in a marketing class, prepare for exams or get extra homework help.
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17 Chapters in Marketing Overview: Help & Review

17 chapters in Marketing Overview: Help & Review

Ch 1. Advertising Basics {{cp.topicAssetIdToProgress[381335].percentComplete}}% complete
Course Progress Best Score
Lesson 1 - How Do Nielsen Ratings Work? - Definition & History Score: {{cp.lessonAssetIdToProgress[381341].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381341].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - Top of Mind Awareness: Definition & Theory Score: {{cp.lessonAssetIdToProgress[381345].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381345].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - Why is Visual Merchandising Important in Retail? Score: {{cp.lessonAssetIdToProgress[381349].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381349].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - Consumer-Generated Advertising: Definition & Examples Score: {{cp.lessonAssetIdToProgress[381355].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381355].bestScoreQuestions}}  Take Quiz Optional
Lesson 5 - In-Game Advertising Case Study Score: {{cp.lessonAssetIdToProgress[381371].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381371].bestScoreQuestions}}  Take Quiz Optional
Lesson 6 - In-Game Advertising: Effectiveness & Statistics Score: {{cp.lessonAssetIdToProgress[381373].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381373].bestScoreQuestions}}  Take Quiz Optional
Lesson 7 - What is an Advertorial? - Definition & Examples Score: {{cp.lessonAssetIdToProgress[381375].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381375].bestScoreQuestions}}  Take Quiz Optional
Lesson 8 - Does Aerial Advertising Work? - Statistics & Effectiveness Score: {{cp.lessonAssetIdToProgress[381381].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381381].bestScoreQuestions}}  Take Quiz Optional
Lesson 9 - What is Transit Advertising? - Definition & Benefits Score: {{cp.lessonAssetIdToProgress[381385].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381385].bestScoreQuestions}}  Take Quiz Optional
Lesson 10 - Interactive Advertising: Definition, Examples & Types Score: {{cp.lessonAssetIdToProgress[381387].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381387].bestScoreQuestions}}  Take Quiz Optional
Lesson 11 - What is Radio Advertising? - Definition, Types & Examples Score: {{cp.lessonAssetIdToProgress[381389].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381389].bestScoreQuestions}}  Take Quiz Optional
Lesson 12 - What is Transit Media? - Definition, Advantages & Disadvantages Score: {{cp.lessonAssetIdToProgress[381399].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381399].bestScoreQuestions}}  Take Quiz Optional
Course Progress Best Score
Lesson 1 - What is Brand Value Proposition? - Definition & Examples Score: {{cp.lessonAssetIdToProgress[381485].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381485].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - What is a Buying Center? - Definition & Example Score: {{cp.lessonAssetIdToProgress[381489].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381489].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - What is Disintermediation? - Definition & Examples Score: {{cp.lessonAssetIdToProgress[381491].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381491].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - What is Guided Selling? - Definition & Examples Score: {{cp.lessonAssetIdToProgress[381497].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381497].bestScoreQuestions}}  Take Quiz Optional
Lesson 5 - What is a Value Proposition? - Definition & Examples Score: {{cp.lessonAssetIdToProgress[381499].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381499].bestScoreQuestions}}  Take Quiz Optional
Lesson 6 - Raymond Vernon's Product Life Cycle Theory Score: {{cp.lessonAssetIdToProgress[381509].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381509].bestScoreQuestions}}  Take Quiz Optional
Lesson 7 - What is Q Score? - Definition & Research Score: {{cp.lessonAssetIdToProgress[381513].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381513].bestScoreQuestions}}  Take Quiz Optional
Lesson 8 - What is Share of Wallet? - Definition, Concept & Example Score: {{cp.lessonAssetIdToProgress[381529].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381529].bestScoreQuestions}}  Take Quiz Optional
Lesson 9 - What is a White Label Product? - Definition & Overview Score: {{cp.lessonAssetIdToProgress[381531].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381531].bestScoreQuestions}}  Take Quiz Optional
Course Progress Best Score
Lesson 1 - Bounce Rate vs. Exit Rate Score: {{cp.lessonAssetIdToProgress[381725].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381725].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - How Does Retargeting Work? - Definition & Types Score: {{cp.lessonAssetIdToProgress[381731].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381731].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - What is Search Retargeting? - Definition & Overview Score: {{cp.lessonAssetIdToProgress[381737].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381737].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - What is Site Retargeting? - Definition & Best Practices Score: {{cp.lessonAssetIdToProgress[381739].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381739].bestScoreQuestions}}  Take Quiz Optional
Lesson 5 - What is a Session in Web Analytics? - Definition & Length Score: {{cp.lessonAssetIdToProgress[381741].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381741].bestScoreQuestions}}  Take Quiz Optional
Lesson 6 - What is a Squeeze Page? - Definition & Examples Score: {{cp.lessonAssetIdToProgress[381743].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381743].bestScoreQuestions}}  Take Quiz Optional
Lesson 7 - Difference Between Squeeze Page and Landing Page Score: {{cp.lessonAssetIdToProgress[381745].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381745].bestScoreQuestions}}  Take Quiz Optional
Course Progress Best Score
Lesson 1 - What is Internet Branding? - Definition & Strategies Score: {{cp.lessonAssetIdToProgress[381749].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381749].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - What is Emotional Branding? - Definition & Examples Score: {{cp.lessonAssetIdToProgress[381751].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381751].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - What is Online Advertising? - Definition, Types & Examples Score: {{cp.lessonAssetIdToProgress[381753].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381753].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - What is Online Behavioral Advertising? - Definition & Principles Score: {{cp.lessonAssetIdToProgress[381757].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381757].bestScoreQuestions}}  Take Quiz Optional
Lesson 5 - What is an Impression in Online Advertising? Score: {{cp.lessonAssetIdToProgress[381765].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381765].bestScoreQuestions}}  Take Quiz Optional
Lesson 6 - Online Advertising: Advantages & Benefits Score: {{cp.lessonAssetIdToProgress[381771].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381771].bestScoreQuestions}}  Take Quiz Optional
Lesson 7 - What is a Mobile Operating System? - Features & Types Score: {{cp.lessonAssetIdToProgress[381791].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381791].bestScoreQuestions}}  Take Quiz Optional
Course Progress Best Score
Lesson 1 - Double-Loop Marketing: Definition & Concept Score: {{cp.lessonAssetIdToProgress[381801].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381801].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - What is Movement Marketing? - Definition & Examples Score: {{cp.lessonAssetIdToProgress[381805].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381805].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - Experimental Marketing: Research & Strategy Score: {{cp.lessonAssetIdToProgress[381807].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381807].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - Mega Marketing: Definition & Examples Score: {{cp.lessonAssetIdToProgress[381815].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381815].bestScoreQuestions}}  Take Quiz Optional
Lesson 5 - Next-Best-Action Marketing: Definition & Examples Score: {{cp.lessonAssetIdToProgress[381817].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381817].bestScoreQuestions}}  Take Quiz Optional
Lesson 6 - Permission Marketing: Definition & Examples Score: {{cp.lessonAssetIdToProgress[381819].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381819].bestScoreQuestions}}  Take Quiz Optional
Lesson 7 - Cross-Media Marketing: Examples & Definition Score: {{cp.lessonAssetIdToProgress[381823].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381823].bestScoreQuestions}}  Take Quiz Optional
Lesson 8 - What is Database Marketing? - Definition & Examples Score: {{cp.lessonAssetIdToProgress[381825].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381825].bestScoreQuestions}}  Take Quiz Optional
Lesson 9 - Evangelism Marketing: Definition, Examples & Strategy Score: {{cp.lessonAssetIdToProgress[381827].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381827].bestScoreQuestions}}  Take Quiz Optional
Lesson 10 - What is Personalized Marketing? - Definition & Examples Score: {{cp.lessonAssetIdToProgress[381829].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381829].bestScoreQuestions}}  Take Quiz Optional
Lesson 11 - What is Proximity Marketing? - Definition & Examples Score: {{cp.lessonAssetIdToProgress[381831].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381831].bestScoreQuestions}}  Take Quiz Optional
Lesson 12 - Trust-Based Marketing Theory Score: {{cp.lessonAssetIdToProgress[381837].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381837].bestScoreQuestions}}  Take Quiz Optional
Lesson 13 - What is Conversion Marketing? - Definition & Strategies Score: {{cp.lessonAssetIdToProgress[381841].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381841].bestScoreQuestions}}  Take Quiz Optional
Lesson 14 - Referral Marketing: Definition & Examples Score: {{cp.lessonAssetIdToProgress[381845].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381845].bestScoreQuestions}}  Take Quiz Optional
Lesson 15 - What is Experimental Marketing? - Definition & Examples Score: {{cp.lessonAssetIdToProgress[381847].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381847].bestScoreQuestions}}  Take Quiz Optional

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