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Public Relations 101: Intro to Public Relations

Course Summary

Use this course to increase what you know about public relations. Our engaging lessons and self-assessment quizzes will help ensure you understand the ins and outs of public relations.
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18 Chapters in Public Relations 101: Intro to Public Relations

18 chapters in Public Relations 101: Intro to Public Relations

Ch 1. Defining Public Relations {{cp.topicAssetIdToProgress[85184].percentComplete}}% complete
Course Progress Best Score
Lesson 1 - What Is Public Relations? - Definition & Examples Score: {{cp.lessonAssetIdToProgress[9215].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[9215].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - Public Relations Management: Skills, Activities & Departmental Structure Score: {{cp.lessonAssetIdToProgress[27026].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[27026].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - Why Companies Use Public Relations Score: {{cp.lessonAssetIdToProgress[1575].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1575].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - How Public Relations is Different from Advertising Score: {{cp.lessonAssetIdToProgress[1574].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1574].bestScoreQuestions}}  Take Quiz Optional
Lesson 5 - How Public Relations is Different from Marketing Score: {{cp.lessonAssetIdToProgress[85185].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[85185].bestScoreQuestions}}  Take Quiz Optional
Lesson 6 - What is Communication? - Definition & Importance Score: {{cp.lessonAssetIdToProgress[14892].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[14892].bestScoreQuestions}}  Take Quiz Optional
Lesson 7 - Public Communication: Definitions & Techniques Score: {{cp.lessonAssetIdToProgress[85186].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[85186].bestScoreQuestions}}  Take Quiz Optional
Lesson 8 - Public Relations in the 21st Century Score: {{cp.lessonAssetIdToProgress[85187].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[85187].bestScoreQuestions}}  Take Quiz Optional
Course Progress Best Score
Lesson 1 - What are the Functions of Communication? - Definition & Examples Score: {{cp.lessonAssetIdToProgress[7761].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[7761].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - The Communication Process Score: {{cp.lessonAssetIdToProgress[2124].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[2124].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - Public Relations & Communications: Goals & Outcomes Score: {{cp.lessonAssetIdToProgress[85194].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[85194].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - What Is Semantics? - Definition & Examples Score: {{cp.lessonAssetIdToProgress[4860].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[4860].bestScoreQuestions}}  Take Quiz Optional
Lesson 5 - Crafting a Public Relations Message Score: {{cp.lessonAssetIdToProgress[85195].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[85195].bestScoreQuestions}}  Take Quiz Optional
Lesson 6 - Information Flow as a Public Relations Tool Score: {{cp.lessonAssetIdToProgress[85196].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[85196].bestScoreQuestions}}  Take Quiz Optional
Lesson 7 - Models for Public Relations: Grunig-Hunt Score: {{cp.lessonAssetIdToProgress[85197].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[85197].bestScoreQuestions}}  Take Quiz Optional
Lesson 8 - Two-Step Flow Communication Model Score: {{cp.lessonAssetIdToProgress[85198].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[85198].bestScoreQuestions}}  Take Quiz Optional
Lesson 9 - Concentric Circle Theory of Public Relations Score: {{cp.lessonAssetIdToProgress[85199].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[85199].bestScoreQuestions}}  Take Quiz Optional
Lesson 10 - Pat Jackson's Public Relations Model Score: {{cp.lessonAssetIdToProgress[85200].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[85200].bestScoreQuestions}}  Take Quiz Optional
Course Progress Best Score
Lesson 1 - Cantril's Laws of Public Opinion Score: {{cp.lessonAssetIdToProgress[85202].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[85202].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - Attitudes Score: {{cp.lessonAssetIdToProgress[87].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[87].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - The Theory of Cognitive Dissonance in Psychology Score: {{cp.lessonAssetIdToProgress[20165].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[20165].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - Consumer Attitudes: Definition & Changes Score: {{cp.lessonAssetIdToProgress[6610].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[6610].bestScoreQuestions}}  Take Quiz Optional
Lesson 5 - Public Relations' Impact on Public Opinion & Attitudes Score: {{cp.lessonAssetIdToProgress[85203].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[85203].bestScoreQuestions}}  Take Quiz Optional
Lesson 6 - Persuasion Score: {{cp.lessonAssetIdToProgress[90].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[90].bestScoreQuestions}}  Take Quiz Optional
Lesson 7 - The Art of Persuasion in Public Speaking Score: {{cp.lessonAssetIdToProgress[19362].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[19362].bestScoreQuestions}}  Take Quiz Optional
Lesson 8 - How to Engage Readers by Picking and Developing an Appeal Score: {{cp.lessonAssetIdToProgress[1352].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1352].bestScoreQuestions}}  Take Quiz Optional
Lesson 9 - How Organizations Manage Their Reputations Score: {{cp.lessonAssetIdToProgress[85204].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[85204].bestScoreQuestions}}  Take Quiz Optional
Course Progress Best Score
Lesson 1 - Public Relations Practitioners: Roles & Expectations Score: {{cp.lessonAssetIdToProgress[85206].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[85206].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - Four Functions of Management: Planning, Organizing, Leading & Controlling Score: {{cp.lessonAssetIdToProgress[2034].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[2034].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - What Is Management by Objectives (MBO)? - Definition, Advantages & Disadvantages Score: {{cp.lessonAssetIdToProgress[7871].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[7871].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - What Is Operating Budget? - Definition & Examples Score: {{cp.lessonAssetIdToProgress[17193].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[17193].bestScoreQuestions}}  Take Quiz Optional
Lesson 5 - Agency Relationship: Definition, Principles & Problems Score: {{cp.lessonAssetIdToProgress[12950].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[12950].bestScoreQuestions}}  Take Quiz Optional
Lesson 6 - Public Relations Agency vs. In-House PR Departments Score: {{cp.lessonAssetIdToProgress[85207].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[85207].bestScoreQuestions}}  Take Quiz Optional
Course Progress Best Score
Lesson 1 - The Difference Between Workplace Ethics and the Law Score: {{cp.lessonAssetIdToProgress[25949].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[25949].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - Role of PR Practitioners & Lawyers in an Organization Score: {{cp.lessonAssetIdToProgress[85213].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[85213].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - The First Amendment: Commercial Speech, Scrutiny & Restrictions Score: {{cp.lessonAssetIdToProgress[3548].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[3548].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - Harm to Reputation or Economic Interests: Defamation, Libel, & Slander Score: {{cp.lessonAssetIdToProgress[9717].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[9717].bestScoreQuestions}}  Take Quiz Optional
Lesson 5 - What is Copyright Infringement? - Understanding Copyright Law Score: {{cp.lessonAssetIdToProgress[9683].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[9683].bestScoreQuestions}}  Take Quiz Optional
Lesson 6 - What is Communication Law? - Definition & Examples Score: {{cp.lessonAssetIdToProgress[85214].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[85214].bestScoreQuestions}}  Take Quiz Optional
Course Progress Best Score
Lesson 1 - Public Relations Research: Importance & Examples Score: {{cp.lessonAssetIdToProgress[85216].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[85216].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - What is a SWOT Analysis? Score: {{cp.lessonAssetIdToProgress[2061].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[2061].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - Communication Audits: Definition & Examples Score: {{cp.lessonAssetIdToProgress[85217].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[85217].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - Surveys, Interviews, and Case Studies Score: {{cp.lessonAssetIdToProgress[18412].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[18412].bestScoreQuestions}}  Take Quiz Optional
Lesson 5 - Research Methods: Observation, Focus Groups & More Score: {{cp.lessonAssetIdToProgress[27970].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[27970].bestScoreQuestions}}  Take Quiz Optional
Lesson 6 - What is Random Sampling? - Definition, Conditions & Measures Score: {{cp.lessonAssetIdToProgress[18390].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[18390].bestScoreQuestions}}  Take Quiz Optional
Lesson 7 - Using Content Analysis to Collect Social Research Data Score: {{cp.lessonAssetIdToProgress[11773].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[11773].bestScoreQuestions}}  Take Quiz Optional
Lesson 8 - The Role of Internet Research in Public Relations Score: {{cp.lessonAssetIdToProgress[85218].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[85218].bestScoreQuestions}}  Take Quiz Optional
Course Progress Best Score
Lesson 1 - What is Media Literacy? - Definition, Importance & Examples Score: {{cp.lessonAssetIdToProgress[18280].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[18280].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - American Media Information Sources: Definition & Types Score: {{cp.lessonAssetIdToProgress[20171].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[20171].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - What is Journalism? - Definition, Roles & Issues Score: {{cp.lessonAssetIdToProgress[85220].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[85220].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - Conducting a Professional Media Interview Score: {{cp.lessonAssetIdToProgress[85221].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[85221].bestScoreQuestions}}  Take Quiz Optional
Lesson 5 - Giving a Professional Media Interview Score: {{cp.lessonAssetIdToProgress[142809].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[142809].bestScoreQuestions}}  Take Quiz Optional
Lesson 6 - What is Publicity? Score: {{cp.lessonAssetIdToProgress[85222].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[85222].bestScoreQuestions}}  Take Quiz Optional
Lesson 7 - Traditional Media Relations: Professional Techniques Score: {{cp.lessonAssetIdToProgress[85223].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[85223].bestScoreQuestions}}  Take Quiz Optional
Lesson 8 - What is Social Media? - Definition, Use & Strategies Score: {{cp.lessonAssetIdToProgress[7696].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[7696].bestScoreQuestions}}  Take Quiz Optional
Lesson 9 - Web Presence: Definition & Importance Score: {{cp.lessonAssetIdToProgress[6115].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[6115].bestScoreQuestions}}  Take Quiz Optional
Lesson 10 - The Role of Social Media in Business Communication Score: {{cp.lessonAssetIdToProgress[15080].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[15080].bestScoreQuestions}}  Take Quiz Optional
Lesson 11 - Internet Communication: Twitter, Email, IM, Blogging, RSS & Newsgroups Score: {{cp.lessonAssetIdToProgress[1751].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1751].bestScoreQuestions}}  Take Quiz Optional
Lesson 12 - Social Networking: Definition and Professional Use Score: {{cp.lessonAssetIdToProgress[15081].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[15081].bestScoreQuestions}}  Take Quiz Optional
Course Progress Best Score
Lesson 1 - What Is Employee Relations? - Definition & Concept Score: {{cp.lessonAssetIdToProgress[8521].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[8521].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - Managerial Communication Score: {{cp.lessonAssetIdToProgress[2123].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[2123].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - Employee Surveys: Benefits & Examples Score: {{cp.lessonAssetIdToProgress[11539].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[11539].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - How to Empower Employees & Improve Employee Performance Score: {{cp.lessonAssetIdToProgress[2120].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[2120].bestScoreQuestions}}  Take Quiz Optional
Lesson 5 - Building Morale in the Workplace: Activities & Exercises Score: {{cp.lessonAssetIdToProgress[7426].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[7426].bestScoreQuestions}}  Take Quiz Optional
Lesson 6 - Internal Communication in an Organization: Definition, Strategies & Examples Score: {{cp.lessonAssetIdToProgress[7499].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[7499].bestScoreQuestions}}  Take Quiz Optional
Lesson 7 - Intranet and Extranet: Comparing Information and Data Dissemination Score: {{cp.lessonAssetIdToProgress[1754].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1754].bestScoreQuestions}}  Take Quiz Optional
Lesson 8 - Using Electronic Channels of Communication: Strengths and Weaknesses Score: {{cp.lessonAssetIdToProgress[15076].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[15076].bestScoreQuestions}}  Take Quiz Optional
Course Progress Best Score
Lesson 1 - The Role of Media in Elections & Other Government Activities Score: {{cp.lessonAssetIdToProgress[20174].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[20174].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - How the Government Communicates with the Public Score: {{cp.lessonAssetIdToProgress[85226].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[85226].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - Public Relations: Effective Government Relations Score: {{cp.lessonAssetIdToProgress[85227].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[85227].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - Political Power: Political Parties, Interest Groups & Political Action Committees (PACs) Score: {{cp.lessonAssetIdToProgress[2831].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[2831].bestScoreQuestions}}  Take Quiz Optional
Lesson 5 - What Are Lobbyists? - Definition, History & Roles Score: {{cp.lessonAssetIdToProgress[85228].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[85228].bestScoreQuestions}}  Take Quiz Optional
Lesson 6 - The Internet & Social Media in U.S. Politics Score: {{cp.lessonAssetIdToProgress[85229].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[85229].bestScoreQuestions}}  Take Quiz Optional
Course Progress Best Score
Lesson 1 - Responsibilities of a Business' Community Relations Department Score: {{cp.lessonAssetIdToProgress[29948].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[29948].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - Community Expectations: Tangibles & Intangibles Score: {{cp.lessonAssetIdToProgress[85231].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[85231].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - Corporate Citizenship: Definition & the Five Stages Score: {{cp.lessonAssetIdToProgress[29592].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[29592].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - Corporate Giving Strategies: Building Community Relationships Score: {{cp.lessonAssetIdToProgress[29949].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[29949].bestScoreQuestions}}  Take Quiz Optional
Lesson 5 - Social Responsibility in Organizations Score: {{cp.lessonAssetIdToProgress[2170].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[2170].bestScoreQuestions}}  Take Quiz Optional
Lesson 6 - The Origins of Social Responsibility Score: {{cp.lessonAssetIdToProgress[29590].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[29590].bestScoreQuestions}}  Take Quiz Optional
Lesson 7 - The Levels of Corporate Social Responsibility Score: {{cp.lessonAssetIdToProgress[29591].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[29591].bestScoreQuestions}}  Take Quiz Optional
Lesson 8 - Public Relations & the Non-Profit Sector Score: {{cp.lessonAssetIdToProgress[85232].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[85232].bestScoreQuestions}}  Take Quiz Optional
Lesson 9 - Community Segments: How to Reach Different Audiences Score: {{cp.lessonAssetIdToProgress[85233].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[85233].bestScoreQuestions}}  Take Quiz Optional
Course Progress Best Score
Lesson 1 - What Is Consumerism? - Definition, History & Examples Score: {{cp.lessonAssetIdToProgress[17210].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[17210].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - What Is Consumer Relations? - Definition, Examples & Issues Score: {{cp.lessonAssetIdToProgress[85235].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[85235].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - What is Customer Satisfaction? - Definition & Examples Score: {{cp.lessonAssetIdToProgress[3792].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[3792].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - Customer Relations: Definition & Concept Score: {{cp.lessonAssetIdToProgress[8495].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[8495].bestScoreQuestions}}  Take Quiz Optional
Lesson 5 - Differences Between Customers, Consumers & Consumerism Score: {{cp.lessonAssetIdToProgress[29597].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[29597].bestScoreQuestions}}  Take Quiz Optional
Lesson 6 - Consumer Complaints: Policies, Responses & Strategies Score: {{cp.lessonAssetIdToProgress[85236].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[85236].bestScoreQuestions}}  Take Quiz Optional
Lesson 7 - What is Public Advocacy? Score: {{cp.lessonAssetIdToProgress[85237].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[85237].bestScoreQuestions}}  Take Quiz Optional
Lesson 8 - Strategies for International Consumer Relations Score: {{cp.lessonAssetIdToProgress[85238].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[85238].bestScoreQuestions}}  Take Quiz Optional
Lesson 9 - Social Media & Consumerism: Examples & Trends Score: {{cp.lessonAssetIdToProgress[85239].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[85239].bestScoreQuestions}}  Take Quiz Optional
Course Progress Best Score
Lesson 1 - What is Public Relations Writing? - Characteristics & Skills Score: {{cp.lessonAssetIdToProgress[85241].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[85241].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - What is a News Release? - Essential Guidelines Score: {{cp.lessonAssetIdToProgress[85242].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[85242].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - Writing a News Release: What's Newsworthy? Score: {{cp.lessonAssetIdToProgress[85243].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[85243].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - The Future of News Releases in the Internet Age Score: {{cp.lessonAssetIdToProgress[85244].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[85244].bestScoreQuestions}}  Take Quiz Optional
Lesson 5 - Effective Prewriting: Instructions and Examples Score: {{cp.lessonAssetIdToProgress[15528].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[15528].bestScoreQuestions}}  Take Quiz Optional
Lesson 6 - The Inverted Pyramid in Journalistic Writing Score: {{cp.lessonAssetIdToProgress[85245].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[85245].bestScoreQuestions}}  Take Quiz Optional
Lesson 7 - Structuring Paragraphs and Sentences: Tips and Tricks Score: {{cp.lessonAssetIdToProgress[15531].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[15531].bestScoreQuestions}}  Take Quiz Optional
Lesson 8 - Readability: How to Write So Others Will Understand Score: {{cp.lessonAssetIdToProgress[85246].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[85246].bestScoreQuestions}}  Take Quiz Optional
Lesson 9 - Writing For Listeners: Tips & Tricks Score: {{cp.lessonAssetIdToProgress[85247].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[85247].bestScoreQuestions}}  Take Quiz Optional
Lesson 10 - Writing for Your Audience Score: {{cp.lessonAssetIdToProgress[1368].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1368].bestScoreQuestions}}  Take Quiz Optional
Lesson 11 - Common Writing Pitfalls and How to Avoid Them Score: {{cp.lessonAssetIdToProgress[15532].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[15532].bestScoreQuestions}}  Take Quiz Optional
Lesson 12 - Self-Editing: Definition & Concept Score: {{cp.lessonAssetIdToProgress[3708].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[3708].bestScoreQuestions}}  Take Quiz Optional
Course Progress Best Score
Lesson 1 - Introduction to Marketing: Definition and Applications Score: {{cp.lessonAssetIdToProgress[1500].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1500].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - What is Advertising? - Definition & Examples Score: {{cp.lessonAssetIdToProgress[9213].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[9213].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - Integrated Marketing Communication and the Marketing Plan Score: {{cp.lessonAssetIdToProgress[1569].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1569].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - Branding and Brand Equity in Business Marketing Score: {{cp.lessonAssetIdToProgress[1547].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1547].bestScoreQuestions}}  Take Quiz Optional
Lesson 5 - The Marketing Mix: Product, Place, Price & Promotion Score: {{cp.lessonAssetIdToProgress[1513].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1513].bestScoreQuestions}}  Take Quiz Optional
Lesson 6 - The Promotional Mix: Target Markets, Buying Decisions & More Score: {{cp.lessonAssetIdToProgress[1570].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1570].bestScoreQuestions}}  Take Quiz Optional
Lesson 7 - Goals of Promotion and the Marketing Mix Score: {{cp.lessonAssetIdToProgress[1567].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1567].bestScoreQuestions}}  Take Quiz Optional
Course Progress Best Score
Lesson 1 - Success in Public Relations: The Heyman-Berger Study Score: {{cp.lessonAssetIdToProgress[85258].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[85258].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - How to Create a Great Resume and Cover Letter Score: {{cp.lessonAssetIdToProgress[18958].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[18958].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - Networking for Career Success: How to Make Professional Contacts Score: {{cp.lessonAssetIdToProgress[18959].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[18959].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - Online Career Research Tools Score: {{cp.lessonAssetIdToProgress[19284].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[19284].bestScoreQuestions}}  Take Quiz Optional
Lesson 5 - Researching the Company You Want to Work For: Importance & Process Score: {{cp.lessonAssetIdToProgress[18960].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[18960].bestScoreQuestions}}  Take Quiz Optional
Lesson 6 - How to Prepare For Your Job Interview Score: {{cp.lessonAssetIdToProgress[18962].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[18962].bestScoreQuestions}}  Take Quiz Optional
Lesson 7 - How to Avoid Job Interview Pitfalls Score: {{cp.lessonAssetIdToProgress[18963].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[18963].bestScoreQuestions}}  Take Quiz Optional

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