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TECEP Introduction to Marketing: Study Guide & Test Prep

Course Summary

Prepare to three transferable college credits towards an undergraduate degree by studying this comprehensive study guide. This course covers the marketing strategies and practices you would be tested on when taking the Thomas Edison Credit-by-Examination Program (TECEP) Introduction to Marketing exam.
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17 Chapters in TECEP Introduction to Marketing: Study Guide & Test Prep

17 chapters in TECEP Introduction to Marketing: Study Guide & Test Prep

Ch 1. Overview of Marketing {{cp.topicAssetIdToProgress[317005].percentComplete}}% complete
Course Progress Best Score
Lesson 1 - Introduction to Marketing: Definition and Applications Score: {{cp.lessonAssetIdToProgress[1500].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1500].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - The Marketing Mix: Product, Place, Price & Promotion Score: {{cp.lessonAssetIdToProgress[1513].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1513].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - What is Customer Value? - Marketing & Definition Score: {{cp.lessonAssetIdToProgress[3790].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[3790].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - What is a Marketing Concept? - Definition & Examples Score: {{cp.lessonAssetIdToProgress[17612].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[17612].bestScoreQuestions}}  Take Quiz Optional
Lesson 5 - Marketing-Oriented Company: Definition & Examples Score: {{cp.lessonAssetIdToProgress[3789].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[3789].bestScoreQuestions}}  Take Quiz Optional
Lesson 6 - What is Market Share? - Definition & Overview Score: {{cp.lessonAssetIdToProgress[9222].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[9222].bestScoreQuestions}}  Take Quiz Optional
Lesson 7 - Marketing Analytics & Metrics Score: {{cp.lessonAssetIdToProgress[59736].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[59736].bestScoreQuestions}}  Take Quiz Optional
Lesson 8 - Sales Forecasts, Marketing Metrics & Marketing Budgets Score: {{cp.lessonAssetIdToProgress[50059].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[50059].bestScoreQuestions}}  Take Quiz Optional
Course Progress Best Score
Lesson 1 - What is a Marketing Plan? - Definition & Sample Score: {{cp.lessonAssetIdToProgress[9219].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[9219].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - Types of Planning: Strategic, Tactical, Operational & Contingency Planning Score: {{cp.lessonAssetIdToProgress[2060].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[2060].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - What Are Marketing Objectives? - Examples & Overview Score: {{cp.lessonAssetIdToProgress[5282].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[5282].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - The Role of the Value Proposition in Marketing Score: {{cp.lessonAssetIdToProgress[51023].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[51023].bestScoreQuestions}}  Take Quiz Optional
Lesson 5 - What is SWOT: Situation Analysis in Marketing Score: {{cp.lessonAssetIdToProgress[1509].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1509].bestScoreQuestions}}  Take Quiz Optional
Lesson 6 - Porter's Competitor Analysis Framework Score: {{cp.lessonAssetIdToProgress[55446].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[55446].bestScoreQuestions}}  Take Quiz Optional
Lesson 7 - Competitive Advantage: The Importance of Strategic Marketing Score: {{cp.lessonAssetIdToProgress[1507].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1507].bestScoreQuestions}}  Take Quiz Optional
Lesson 8 - Sustainable Competitive Advantage: Definition, Concept & Examples Score: {{cp.lessonAssetIdToProgress[17642].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[17642].bestScoreQuestions}}  Take Quiz Optional
Lesson 9 - What Is a Portfolio Matrix in Marketing? - Definition & Model Score: {{cp.lessonAssetIdToProgress[5284].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[5284].bestScoreQuestions}}  Take Quiz Optional
Lesson 10 - Market Entry Strategy: Definition & Example Score: {{cp.lessonAssetIdToProgress[216873].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[216873].bestScoreQuestions}}  Take Quiz Optional
Lesson 11 - Developing a Marketing Vision Statement & Plan Score: {{cp.lessonAssetIdToProgress[166063].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[166063].bestScoreQuestions}}  Take Quiz Optional
Lesson 12 - How to Evaluate a Marketing Plan Score: {{cp.lessonAssetIdToProgress[50060].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[50060].bestScoreQuestions}}  Take Quiz Optional
Course Progress Best Score
Lesson 1 - What is a Marketing Information System? - Definition, Benefits & Example Score: {{cp.lessonAssetIdToProgress[17625].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[17625].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - Marketing Intelligence: Definition & Uses Score: {{cp.lessonAssetIdToProgress[74219].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[74219].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - Business & Consumer Communication in the Digital Age Score: {{cp.lessonAssetIdToProgress[76544].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[76544].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - Marketing Research: Definition, Purpose and Role in Marketing Strategy Score: {{cp.lessonAssetIdToProgress[1537].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1537].bestScoreQuestions}}  Take Quiz Optional
Lesson 5 - How to Establish a Marketing Research Project Score: {{cp.lessonAssetIdToProgress[1538].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1538].bestScoreQuestions}}  Take Quiz Optional
Lesson 6 - What Is Primary Data in Marketing Research? - Definition, Sources & Collection Score: {{cp.lessonAssetIdToProgress[9608].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[9608].bestScoreQuestions}}  Take Quiz Optional
Lesson 7 - Secondary Data in Marketing Research: Definition, Sources & Collection Score: {{cp.lessonAssetIdToProgress[9611].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[9611].bestScoreQuestions}}  Take Quiz Optional
Lesson 8 - Quantitative vs. Qualitative Research in Marketing Score: {{cp.lessonAssetIdToProgress[51015].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[51015].bestScoreQuestions}}  Take Quiz Optional
Lesson 9 - Probability Sampling Methods: Definition & Types Score: {{cp.lessonAssetIdToProgress[13932].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[13932].bestScoreQuestions}}  Take Quiz Optional
Lesson 10 - Non-Probability Sampling Methods: Definition & Types Score: {{cp.lessonAssetIdToProgress[13933].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[13933].bestScoreQuestions}}  Take Quiz Optional
Lesson 11 - What is Data Analytics? - Definition & Tools Score: {{cp.lessonAssetIdToProgress[62642].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[62642].bestScoreQuestions}}  Take Quiz Optional
Lesson 12 - Data Warehousing and Data Mining: Information for Business Intelligence Score: {{cp.lessonAssetIdToProgress[8627].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[8627].bestScoreQuestions}}  Take Quiz Optional
Lesson 13 - Statistical Analysis: Using Data to Find Trends and Examine Relationships Score: {{cp.lessonAssetIdToProgress[9631].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[9631].bestScoreQuestions}}  Take Quiz Optional
Course Progress Best Score
Lesson 1 - Marketing Environment: External Influences on Marketing Strategy Score: {{cp.lessonAssetIdToProgress[1515].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1515].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - Environmental Planning in Management: Definition & Explanation Score: {{cp.lessonAssetIdToProgress[6929].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[6929].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - Environmental Scanning in Marketing: Definition, Examples & Methods Score: {{cp.lessonAssetIdToProgress[5268].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[5268].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - What is PESTLE Analysis? - Definition & Examples Score: {{cp.lessonAssetIdToProgress[142219].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[142219].bestScoreQuestions}}  Take Quiz Optional
Lesson 5 - Benefits of Effective Environmental Management in Businesses Score: {{cp.lessonAssetIdToProgress[31404].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[31404].bestScoreQuestions}}  Take Quiz Optional
Lesson 6 - What is Competition in Marketing? - Definition & Types Score: {{cp.lessonAssetIdToProgress[9225].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[9225].bestScoreQuestions}}  Take Quiz Optional
Lesson 7 - Goals of Competitor Analysis: Strategies & Actions Score: {{cp.lessonAssetIdToProgress[55443].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[55443].bestScoreQuestions}}  Take Quiz Optional
Lesson 8 - Consumer and Industry Reaction to the Market and Economy Score: {{cp.lessonAssetIdToProgress[1517].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1517].bestScoreQuestions}}  Take Quiz Optional
Lesson 9 - The Political and Legal Environment of Marketing Score: {{cp.lessonAssetIdToProgress[1519].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1519].bestScoreQuestions}}  Take Quiz Optional
Lesson 10 - Foreign and Domestic Business Competition: Definition and Regulations Score: {{cp.lessonAssetIdToProgress[1520].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1520].bestScoreQuestions}}  Take Quiz Optional
Lesson 11 - Attitudes, Values & Belief: Social Factors in Marketing Score: {{cp.lessonAssetIdToProgress[1516].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1516].bestScoreQuestions}}  Take Quiz Optional
Lesson 12 - What Is Demographic Segmentation in Marketing? - Definition, Advantages & Disadvantages Score: {{cp.lessonAssetIdToProgress[9591].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[9591].bestScoreQuestions}}  Take Quiz Optional
Lesson 13 - Technology's Impact on Marketing and Marketers Score: {{cp.lessonAssetIdToProgress[1518].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1518].bestScoreQuestions}}  Take Quiz Optional
Lesson 14 - What is Market Trend Analysis: Definition & Examples Score: {{cp.lessonAssetIdToProgress[142236].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[142236].bestScoreQuestions}}  Take Quiz Optional
Course Progress Best Score
Lesson 1 - Pricing Objectives: How Firms Decide on a Pricing Strategy Score: {{cp.lessonAssetIdToProgress[1584].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1584].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - Pricing Strategy and Consumer Perception Score: {{cp.lessonAssetIdToProgress[1585].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1585].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - Pricing Decisions: Profit-Oriented, Sales & Status Quo Score: {{cp.lessonAssetIdToProgress[1583].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1583].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - Pricing Cost: What Motivates Mark-up and Break-Even Pricing Score: {{cp.lessonAssetIdToProgress[1587].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1587].bestScoreQuestions}}  Take Quiz Optional
Lesson 5 - Value-Based Pricing: Definition, Strategies & Example Score: {{cp.lessonAssetIdToProgress[9583].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[9583].bestScoreQuestions}}  Take Quiz Optional
Lesson 6 - Economic Factors of Pricing and Pricing Strategy Score: {{cp.lessonAssetIdToProgress[1590].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1590].bestScoreQuestions}}  Take Quiz Optional
Lesson 7 - How Prices Can Be Adjusted in Response to Environmental Factors Score: {{cp.lessonAssetIdToProgress[1589].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1589].bestScoreQuestions}}  Take Quiz Optional
Lesson 8 - Understanding the Demand Curve in Microeconomics Score: {{cp.lessonAssetIdToProgress[22952].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[22952].bestScoreQuestions}}  Take Quiz Optional
Lesson 9 - Price Elasticity: Understanding Supply and Demand Score: {{cp.lessonAssetIdToProgress[1586].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1586].bestScoreQuestions}}  Take Quiz Optional
Lesson 10 - Marginal Analysis in Economics: Definition, Formula & Examples Score: {{cp.lessonAssetIdToProgress[15863].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[15863].bestScoreQuestions}}  Take Quiz Optional
Lesson 11 - Total Cost in Economics: Definition & Formula Score: {{cp.lessonAssetIdToProgress[15668].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[15668].bestScoreQuestions}}  Take Quiz Optional
Lesson 12 - Using Break-Even Analysis to Evaluate a Marketing Plan Score: {{cp.lessonAssetIdToProgress[51012].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[51012].bestScoreQuestions}}  Take Quiz Optional
Lesson 13 - What is an Oligopoly? - Definition & Impact on Consumers Score: {{cp.lessonAssetIdToProgress[37350].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[37350].bestScoreQuestions}}  Take Quiz Optional
Lesson 14 - Price Discrimination: Definition, Types & Examples Score: {{cp.lessonAssetIdToProgress[15780].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[15780].bestScoreQuestions}}  Take Quiz Optional
Course Progress Best Score
Lesson 1 - What Is the Buying Process in Marketing? - Stages & Overview Score: {{cp.lessonAssetIdToProgress[9555].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[9555].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - Consumer Behavior Theory and Marketing Strategy Score: {{cp.lessonAssetIdToProgress[1528].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1528].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - Understanding the Consumer Decision-Making Process: A Marketing Must Score: {{cp.lessonAssetIdToProgress[1529].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1529].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - Consumer Psychology and the Purchase Process Score: {{cp.lessonAssetIdToProgress[1530].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1530].bestScoreQuestions}}  Take Quiz Optional
Lesson 5 - Influences on Consumer Buying Decisions: Cultures, Values & More Score: {{cp.lessonAssetIdToProgress[1532].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1532].bestScoreQuestions}}  Take Quiz Optional
Lesson 6 - Consumer Involvement in the Decision-Making Process Score: {{cp.lessonAssetIdToProgress[73604].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[73604].bestScoreQuestions}}  Take Quiz Optional
Lesson 7 - Psychographic Segmentation in Marketing: Definition & Examples Score: {{cp.lessonAssetIdToProgress[9541].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[9541].bestScoreQuestions}}  Take Quiz Optional
Lesson 8 - Cognitive Dissonance & Post-Purchase Process Score: {{cp.lessonAssetIdToProgress[2807].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[2807].bestScoreQuestions}}  Take Quiz Optional
Lesson 9 - What is Customer Satisfaction? - Definition & Examples Score: {{cp.lessonAssetIdToProgress[3792].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[3792].bestScoreQuestions}}  Take Quiz Optional
Lesson 10 - Measuring Customer Satisfaction to Improve Retention Score: {{cp.lessonAssetIdToProgress[57885].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[57885].bestScoreQuestions}}  Take Quiz Optional
Lesson 11 - Influencer in Marketing: Definition & Overview Score: {{cp.lessonAssetIdToProgress[9593].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[9593].bestScoreQuestions}}  Take Quiz Optional
Lesson 12 - What is Customer Loyalty? - Analytics & Solutions Score: {{cp.lessonAssetIdToProgress[157229].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[157229].bestScoreQuestions}}  Take Quiz Optional
Lesson 13 - Customer Loyalty Programs: Advantages & Disadvantages Score: {{cp.lessonAssetIdToProgress[65126].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[65126].bestScoreQuestions}}  Take Quiz Optional
Lesson 14 - Customer Lifetime Value (CLV): Definition, Calculation & Uses Score: {{cp.lessonAssetIdToProgress[65128].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[65128].bestScoreQuestions}}  Take Quiz Optional
Course Progress Best Score
Lesson 1 - Market Segmentation: Why Market Segments Are Important to Marketers Score: {{cp.lessonAssetIdToProgress[1540].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1540].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - Market Segmentation: Geographic, Demographic, Psychographic & More Score: {{cp.lessonAssetIdToProgress[1541].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1541].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - How to Segment Business Markets Step-by-Step Score: {{cp.lessonAssetIdToProgress[1542].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1542].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - Target Market Strategies for Successful Business Score: {{cp.lessonAssetIdToProgress[1512].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1512].bestScoreQuestions}}  Take Quiz Optional
Lesson 5 - Various Types of Target Marketing Strategies Score: {{cp.lessonAssetIdToProgress[51022].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[51022].bestScoreQuestions}}  Take Quiz Optional
Lesson 6 - What is Mass Marketing? - Definition, Advantages & Examples Score: {{cp.lessonAssetIdToProgress[17614].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[17614].bestScoreQuestions}}  Take Quiz Optional
Lesson 7 - Positioning and Differentiation in Consumer Marketing Score: {{cp.lessonAssetIdToProgress[1543].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1543].bestScoreQuestions}}  Take Quiz Optional
Course Progress Best Score
Lesson 1 - Ethical Behavior in Marketing: What Are Marketing Ethics? Score: {{cp.lessonAssetIdToProgress[1503].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1503].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - Ethical & Unethical Target Marketing in Business Score: {{cp.lessonAssetIdToProgress[29953].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[29953].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - Ethics and Cause-Related Marketing Score: {{cp.lessonAssetIdToProgress[1505].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1505].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - Ethical Issues in Internet & Social Media Marketing Score: {{cp.lessonAssetIdToProgress[49990].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[49990].bestScoreQuestions}}  Take Quiz Optional
Lesson 5 - Business Ethics: Corporate Social Responsibility Score: {{cp.lessonAssetIdToProgress[1504].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1504].bestScoreQuestions}}  Take Quiz Optional
Lesson 6 - Ethical Issues That Impact the Personal Selling Process Score: {{cp.lessonAssetIdToProgress[50043].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[50043].bestScoreQuestions}}  Take Quiz Optional
Lesson 7 - Advertising Abuses & Regulation Score: {{cp.lessonAssetIdToProgress[29954].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[29954].bestScoreQuestions}}  Take Quiz Optional
Lesson 8 - Overview of the AMA Code of Ethics Score: {{cp.lessonAssetIdToProgress[51042].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[51042].bestScoreQuestions}}  Take Quiz Optional
Course Progress Best Score
Lesson 1 - What Is B2B Marketing? - Definition & Examples Score: {{cp.lessonAssetIdToProgress[9524].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[9524].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - B2B vs. B2C: How Business Marketing Differs from Consumer Marketing Score: {{cp.lessonAssetIdToProgress[1534].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1534].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - Online Marketing for B2C vs. B2B Models Score: {{cp.lessonAssetIdToProgress[51032].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[51032].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - Business Marketing: Producers, Resellers, Governments & Institutions Score: {{cp.lessonAssetIdToProgress[1535].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1535].bestScoreQuestions}}  Take Quiz Optional
Lesson 5 - Business Buyers: New Buy, Modified Rebuy, Straight Rebuy Score: {{cp.lessonAssetIdToProgress[1536].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1536].bestScoreQuestions}}  Take Quiz Optional
Lesson 6 - Derived vs. Inelastic Demand in Business Markets Score: {{cp.lessonAssetIdToProgress[51019].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[51019].bestScoreQuestions}}  Take Quiz Optional
Lesson 7 - Influences on Business Buying Decisions Score: {{cp.lessonAssetIdToProgress[51020].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[51020].bestScoreQuestions}}  Take Quiz Optional
Lesson 8 - Not-For-Profit Organizations: Types & Examples Score: {{cp.lessonAssetIdToProgress[15881].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[15881].bestScoreQuestions}}  Take Quiz Optional
Lesson 9 - How Non-Profit Marketing Differs from For-Profit Marketing Score: {{cp.lessonAssetIdToProgress[1559].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1559].bestScoreQuestions}}  Take Quiz Optional
Course Progress Best Score
Lesson 1 - International Marketing: The Importance of Global Marketing Strategy Score: {{cp.lessonAssetIdToProgress[1522].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1522].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - Internet and Global Marketing: Ecommerce on an International Scale Score: {{cp.lessonAssetIdToProgress[1523].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1523].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - International External Marketing: Culture, Economics, Tech & More Score: {{cp.lessonAssetIdToProgress[1524].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1524].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - International Marketing Mix and the 4 Ps of Marketing Score: {{cp.lessonAssetIdToProgress[1525].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1525].bestScoreQuestions}}  Take Quiz Optional
Lesson 5 - Breaking Into Foreign Markets: International Marketing Strategies Score: {{cp.lessonAssetIdToProgress[1526].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1526].bestScoreQuestions}}  Take Quiz Optional
Lesson 6 - The Global Marketplace: Definition & Overview Score: {{cp.lessonAssetIdToProgress[9224].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[9224].bestScoreQuestions}}  Take Quiz Optional
Lesson 7 - What is Global Trade? - Definition, Advantages & Barriers Score: {{cp.lessonAssetIdToProgress[9212].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[9212].bestScoreQuestions}}  Take Quiz Optional
Lesson 8 - International Trade Organizations and Trade Agreements Score: {{cp.lessonAssetIdToProgress[32211].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[32211].bestScoreQuestions}}  Take Quiz Optional
Lesson 9 - What is Global Competition in Business? - Definition & Challenges Score: {{cp.lessonAssetIdToProgress[9221].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[9221].bestScoreQuestions}}  Take Quiz Optional
Lesson 10 - Transnational Corporation: Definition & Examples Score: {{cp.lessonAssetIdToProgress[15670].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[15670].bestScoreQuestions}}  Take Quiz Optional
Lesson 11 - Transnational Strategy: Definition & Examples Score: {{cp.lessonAssetIdToProgress[216859].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[216859].bestScoreQuestions}}  Take Quiz Optional
Course Progress Best Score
Lesson 1 - How to Develop and Market New Consumer Products Score: {{cp.lessonAssetIdToProgress[1549].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1549].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - Packaging, Labeling & Marketing New Products Score: {{cp.lessonAssetIdToProgress[51025].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[51025].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - Types of New Products: New Product Lines, Product Improvements & More Score: {{cp.lessonAssetIdToProgress[1550].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1550].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - How to Create a Marketing Mix for Individual Cultures & Countries Score: {{cp.lessonAssetIdToProgress[1551].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1551].bestScoreQuestions}}  Take Quiz Optional
Lesson 5 - What Is Test Marketing? - Definition, Types & Examples Score: {{cp.lessonAssetIdToProgress[7504].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[7504].bestScoreQuestions}}  Take Quiz Optional
Lesson 6 - How a New Product is Adopted by Consumers Score: {{cp.lessonAssetIdToProgress[1552].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1552].bestScoreQuestions}}  Take Quiz Optional
Lesson 7 - Product Life Cycles: Development, Design and Beyond Score: {{cp.lessonAssetIdToProgress[1553].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1553].bestScoreQuestions}}  Take Quiz Optional
Lesson 8 - Product Line Extension: Definition, Strategies & Example Score: {{cp.lessonAssetIdToProgress[73613].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[73613].bestScoreQuestions}}  Take Quiz Optional
Course Progress Best Score
Lesson 1 - Marketing Channel: Definition and Function in the Marketplace Score: {{cp.lessonAssetIdToProgress[1560].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1560].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - Channel Intermediaries: Definition and Function in Business Score: {{cp.lessonAssetIdToProgress[1561].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1561].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - Types of Wholesale Intermediaries Score: {{cp.lessonAssetIdToProgress[14295].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[14295].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - Retail Distribution Strategies Score: {{cp.lessonAssetIdToProgress[14294].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[14294].bestScoreQuestions}}  Take Quiz Optional
Lesson 5 - Non-Store Retailing: Types, Trends & Examples Score: {{cp.lessonAssetIdToProgress[14293].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[14293].bestScoreQuestions}}  Take Quiz Optional
Lesson 6 - Multichannel Retailing: Definition, Benefits & Challenges Score: {{cp.lessonAssetIdToProgress[73624].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[73624].bestScoreQuestions}}  Take Quiz Optional
Lesson 7 - Distribution Channels in Marketing: Definition, Types & Examples Score: {{cp.lessonAssetIdToProgress[17616].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[17616].bestScoreQuestions}}  Take Quiz Optional
Lesson 8 - Intensive Distribution: Definition, Strategy & Examples Score: {{cp.lessonAssetIdToProgress[17634].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[17634].bestScoreQuestions}}  Take Quiz Optional
Course Progress Best Score
Lesson 1 - Emerging Integrated Marketing Communication Channels Score: {{cp.lessonAssetIdToProgress[73633].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[73633].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - Interactive Marketing Vehicles: Types, Pros & Cons Score: {{cp.lessonAssetIdToProgress[73634].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[73634].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - Integrated Marketing Communication & Social Media Score: {{cp.lessonAssetIdToProgress[73635].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[73635].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - Niche Strategy in Marketing: Definition & Concept Score: {{cp.lessonAssetIdToProgress[5275].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[5275].bestScoreQuestions}}  Take Quiz Optional
Lesson 5 - Integrated Marketing Communication and the Marketing Plan Score: {{cp.lessonAssetIdToProgress[1569].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1569].bestScoreQuestions}}  Take Quiz Optional
Lesson 6 - Integrated Marketing Communication Metrics Score: {{cp.lessonAssetIdToProgress[73641].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[73641].bestScoreQuestions}}  Take Quiz Optional
Course Progress Best Score
Lesson 1 - Social Media Marketing: Definition & Examples Score: {{cp.lessonAssetIdToProgress[49981].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[49981].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - The Role of Social Media in Business Communication Score: {{cp.lessonAssetIdToProgress[15080].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[15080].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - How to Choose a Social Media Channel for Marketing Score: {{cp.lessonAssetIdToProgress[49983].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[49983].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - Social Media Marketing Channels: Facebook, Twitter, Pinterest & More Score: {{cp.lessonAssetIdToProgress[49982].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[49982].bestScoreQuestions}}  Take Quiz Optional
Lesson 5 - How to Incorporate Social Media Into a Marketing Campaign Score: {{cp.lessonAssetIdToProgress[49985].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[49985].bestScoreQuestions}}  Take Quiz Optional
Lesson 6 - Measuring the Success of Social Media Marketing Score: {{cp.lessonAssetIdToProgress[49987].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[49987].bestScoreQuestions}}  Take Quiz Optional
Lesson 7 - Trends in Social Media Marketing Score: {{cp.lessonAssetIdToProgress[49988].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[49988].bestScoreQuestions}}  Take Quiz Optional
Lesson 8 - What is Viral Marketing? - Definition, Techniques & Examples Score: {{cp.lessonAssetIdToProgress[17638].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[17638].bestScoreQuestions}}  Take Quiz Optional
Lesson 9 - Internet Marketing Challenges & Opportunities Score: {{cp.lessonAssetIdToProgress[49974].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[49974].bestScoreQuestions}}  Take Quiz Optional
Lesson 10 - How to Leverage User-Generated Content in Internet Marketing Score: {{cp.lessonAssetIdToProgress[49976].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[49976].bestScoreQuestions}}  Take Quiz Optional
Course Progress Best Score
Lesson 1 - Personal Selling: The Steps of the Selling Process Score: {{cp.lessonAssetIdToProgress[1582].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1582].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - Relationship Selling vs. Traditional Methods: Definition and Purpose Score: {{cp.lessonAssetIdToProgress[1581].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1581].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - The Role of Sales Management in Personal Selling Score: {{cp.lessonAssetIdToProgress[51035].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[51035].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - Techniques for Assisting Customers in the Selling Process Score: {{cp.lessonAssetIdToProgress[50042].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[50042].bestScoreQuestions}}  Take Quiz Optional
Lesson 5 - How Technology & Regulations Affect the Sales Process Score: {{cp.lessonAssetIdToProgress[50044].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[50044].bestScoreQuestions}}  Take Quiz Optional
Lesson 6 - How to Analyze Selling Activities & Results Score: {{cp.lessonAssetIdToProgress[50045].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[50045].bestScoreQuestions}}  Take Quiz Optional

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