Login

Business Development Training Final Exam

Exam Instructions:

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the yellow "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

Page 1

Question 1 1. Which is the BEST way to describe threats in SWOT analysis?

Question 2 2. Which is NOT part of a vertical marketing system?

Question 3 3. What is a selling point when talking to a customer in B2B sales?

Question 4 4. What is true about large companies when it comes to internet marketing?

Question 5 5. Which is a reason that doctors and dentists should use internet marketing?

Page 2

Question 6 6. What is another name for a vertical market?

Question 7 7. Which of the following is NOT an advantage of a horizontal market?

Question 8 8. Which is NOT an example of a search engine optimization (SEO) platform?

Question 9 9. What does SWOT stand for?

Question 10 10. Which type of keywords should lawyers start off using for search engine optimization?

Page 3

Question 11 11. What type of training is effective for helping sales performance?

Question 12 12. A _____ is when two or more companies work together to develop a new product.

Question 13 13. What is a click-through rate?

Question 14 14. If you are trying to determine what type of customers may be interested in purchasing products from you, which type of sales strategy would you need to use?

Question 15 15. Which is NOT an example of a strategy used in business development?

Page 4

Question 16 16. Which is a disadvantage to using Google Suggest?

Question 17 17. What can happen if you use illegal tactics for search engine optimization?

Question 18 18. Which is NOT part of the marketing mix?

Question 19 19. What is an element of business development?

Question 20 20. Which social media site should be used for lawyers?

Page 5

Question 21 21. Competitive Intelligence is primarily used to:

Question 22 22. What is the process of creating a sales strategy?

Question 23 23. What is one technique for business development?

Question 24 24. Which is NOT an essential part of promotion?

Question 25 25. Which is NOT effective to put on a website?

Page 6

Question 26 26. Which is NOT an avenue used for internet marketing?

Question 27 27. Why is focusing on the client a part of business development?

Question 28 28. What should you do if you are on tight budget and want to use SEO?

Question 29 29. What is SEMRush's main purpose?

Question 30 30. What is another name for a contractual system?

Page 7

Question 31 31. Which is NOT true about online retail sales?

Question 32 32. Which sales strategy is based upon growing the closeness of a seller to a consumer?

Question 33 33. Which is true about long tail keywords?

Question 34 34. Which is NOT an example of an effective way to get feedback from consumers when creating a niche product?

Question 35 35. A long tail keyword may cut down on the amount of traffic, but there is {Blank} of people visiting and purchasing a product.

Page 8

Question 36 36. Which market allows a business to market to a broad range of customers in a variety of industries?

Question 37 37. Which is not true about blogs?

Question 38 38. What is the BEST example of a purpose for a company to use SEO?

Question 39 39. Why should you research your target market if you plan on using internet marketing?

Question 40 40. Which is true about SEO?

Page 9

Question 41 41. How does a company make a product innovative?

Question 42 42. Which is true about a meta description tag?

Question 43 43. Which of the following is an example of a product in a vertical market?

Question 44 44. What is one of the best rewards for meeting sales goals?

Question 45 45. What does a vertical market focus its products on?

Page 10

Question 46 46. What is important to the success of a product in retail sales?

Question 47 47. Which is a disadvantage of veritical market software?

Question 48 48. Which of the following best fits how search engines find webpages for user searches?

Question 49 49. Which market allows a company to specialize in a particular product and market it to a specific customer in a specific industry?

Question 50 50. Which type of SEO is used for when a company buys an old website to put their keywords on?

Business Development Training Final Exam Instructions

Choose your answers to the questions and click 'Next' to see the next question. You can skip questions if you would like and come back to them later with the "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. You will lose your work if you close or refresh this page. Good luck!

Business Development Training  /  Business Courses
Support