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Question 11.A plan developed by an organization that consists of the company's product/service mix and how that product/service will be offered to consumers is referred to as a _____.
Question 22.Assess the form of advertising that uses technology to inform consumers of a product or service.
Question 33.If a spa offers a unique experience of underwater massage that can only be found at their location, this is an example of which of the following?
Question 44.Which of the following would be considered a social influence on a company?
Question 55.Now that Rob has bought his new car he is talking to his friends and family about how fast the car is, how much it saves him in gas, and the overall performance of the car. Which stage of the consumer decision-making process is Rob in?
Question 66.Which of the following refers to generally held beliefs that closely connect to culture about what is acceptable and desirable?
Question 77.Which of the following is a step in the consumer decision-making process?
Question 88.Analyze which of the following is NOT a way that consumers recognize an unfulfilled want or need.
Question 99.When a channel eliminates the difference between the amount of product produced and the amount an end user wants to buy, they are helping overcome what type of discrepancy?
Question 1010.Training and set procedures are examples of which type of service?
Question 1111.A large technology company who sold their tablets to Cheap-Mart decided to also build their own stores and offer the same product in same shopping plaza. Which of the following conflicts best describe this scenario?
Question 1212.The different tools and methods used to get your message out is
Question 1313.Which of the following is an example of competitive advantage?
Question 1414.What is a strategic alternative?
Question 1515.The Dog Bone Company is creating a competitive advantage by using niche marketing, what information should they use to target dog owners?
Question 1616.Thomas owns a large IT company. He attempts to gain an upper hand in the market by using very skilled workers and inexpensive raw materials. Overall, he is very focused on controlling the costs in order to maximize the value of his products to consumers. How is this an example of cost-competitive advantage?
Question 1717.What part of the promotional mix allows a one-on-one relationship to develop between the consumer and company?
Question 1818.How is brand switching utilized in a business?
Question 1919.What is the purpose of using trade sales promotions rather than a pull strategy?
Question 2020.Advertising plays an integral role in _____.
Question 2121.Which is the BEST example of geographic market segmentation?
Question 2222.Which of the following segmentation methods is a marketing team using if they segment the market based on examining potential customers' personalities, motives and lifestyles ?
Question 2323.Which of the following is an example of product development?
Question 2424.A local pizza restaurant decides to send flyers and menus to only people within their town, and the next town over. Which type of market segmentation did the pizza restaurant use?
Question 2525.What are quantities set of how much of a specific product is allowed into a country during a time period?
Question 2626.What is it called when a domestic firm buys part of a foreign company or partners with a foreign company to create a new business?
Question 2727.Craig's Cogs wants to enter a foreign market by placing a factory in that county. Craig's Cogs is using which entry technique?
Question 2828.A company believes the best approach to introduce their product to a foreign market would be a high-risk approach where they would become active owners and build new factories there. What is an advantage commonly associated with such an approach?
Question 2929.Which of the four Business Markets buy goods and services only to support their internal operations?
Question 3030.Rita owns a clothing store where she buys all of her merchandise from a manufacturer and sells them to the consumers. Which type of business market is Rita's clothing store?
Question 3131.Which of the following people help with evaluating the business product and usually has technical or specific information to help make a decision?
Question 3232.John is doing research to determine how a customer reacts when a male asks customers for help, and when a female asks customers for help. Which type of research is being performed by John?
Question 3333.From a customer perspective, relationship selling is better than traditional selling because _____.
Question 3434.When the farmer is ready to close the deal, what should he do next?
Question 3535.Under relationship selling theory, when a salesperson provides information with no expectation of a quick sale, it is called _____.
Question 3636.Inflation is defined as _____.
Question 3737.What is described as good or bad behavior?
Question 3838.For every pair of shoes purchased, Tom's Shoes donates shoes to needy children around the world. What market orientation does Tom's use?
Question 3939.What is the definition of ethics?
Question 4040.When two parties agree such that an object is given for an equivalent object of similar value, this is called...
Question 4141.The Technology Advancement Company has high marketing costs, but their competition is low. What part of the product life cycle is the company operating in?
Question 4242.When marketing a domestic product to a foreign country or culture, marketers may need to make changes to which of the four P's in their marketing mix in order to suit the foreign market?
Question 4343.Why is it important to understand the dimensions of retail strategy?
Question 4444.There is a new product called The Comfy Glovey. It is a new type of glove that is not known. The consumer will ask many questions because the company and the product are unknown. Which stage of customer adoption is The Comfy Glovey operating in?
Question 4545.How can a marketer of potato chips maintain sales during a period of inflation?
Question 4646.Which type of purchase decision is the most likely to result in post-purchase dissonance?
Question 4747.Which is an example of a market discrepancy of assortment?
Question 4848.How does a large company place its SBU's on the portfolio matrix ?
Question 4949.What are advertising, public relations, personal selling, and sales promotion called?
Question 5050.The Big Button Remote Company decides to use an elderly couple in its advertisement for a new remote device. The company's marketing team realizes a majority of their customers are elderly and wants to focus their marketing budget on their target audience. Which type of market segmentation is the company using?
Business 102: Principles of Marketing Final Exam Instructions
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