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Business Marketing and Marketing Research Chapter Exam

Exam Instructions:

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the yellow "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

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Question 1 1. When Gluten Free Groceries is making out the monthly order from a fish wholesaler, they decide to drop the tuna and add crab cakes. This is an example of a _____.

Question 2 2. In this type of buying situation it is important for the business seller to provide a competitive argument to use their product line and a ton of information to help the business owner make an educated decision:

Question 3 3. Which of the following would be considered secondary data collection?

Question 4 4. Assess the importance for marketers to be able to identify the four different types of business markets?

Question 5 5. Which of the following best describes the purpose of gatekeepers?

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Question 6 6. Who has the power to choose which supplier to use?

Question 7 7. Compile the five different aspects of business buying behavior.

Question 8 8. The study of the human behavior in its natural context is an example of _____.

Question 9 9. Which of the following people help with evaluating the business product and usually has technical or specific information to help make a decision?

Question 10 10. Which form of survey research would be the slowest in getting responses about a store in the mall?

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Question 11 11. Evaluate the importance of producer markets.

Question 12 12. Which of the four Business Markets buy goods and services only to support their internal operations?

Question 13 13. When Gluten Free Groceries receives the same identical products and quantities as last month from a wholesaler it is a _____.

Question 14 14. Evaluate what are the three criteria that businesses use to make a purchase decision.

Question 15 15. What departments are the biggest influencers of buying decisions in a company?

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Question 16 16. Which of the following is an example of a closed-ended question?

Question 17 17. What are the three roles of marketing research?

Question 18 18. Which one of the following scenarios represents a marketing research study?

Question 19 19. Which type of business market is a hospital and university?

Question 20 20. 'What-If' scenarios would be best researched through which role of marketing research?

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Question 21 21. The motto 'there's an app for that' fits well within which marketing focus?

Question 22 22. Collecting sales data reports would be an example of what role of marketing research?

Question 23 23. Which of the following includes everyone in an organization who is part of the overall business purchase decision?

Question 24 24. Which of the following markets is NOT a Business Market?

Question 25 25. What is marketing research?

Business Marketing and Marketing Research Chapter Exam Instructions

Choose your answers to the questions and click 'Next' to see the next question. You can skip questions if you would like and come back to them later with the "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. You will lose your work if you close or refresh this page. Good luck!

Business 102: Principles of Marketing  /  Business Courses
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