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You own a coffee shop but your customer base is very small. To increase the number of your customers, you start evaluating what other coffee shops in the area are doing to attract their customers and notice that several competitors in the area use a rewards system for their customers: buy three coffees, get one free.
The evaluation performed is related to the concept of _____
Question 22.Which is a way to use competitive intelligence (CI) information?
Question 33.What does SWOT stand for?
Question 44.Which is the BEST way to describe threats in SWOT analysis?
Question 55.Competitive Intelligence is primarily used to:
Question 66.Select which statement is correct in regards to competitive intelligence.
Question 77.The use of technology to identify, analyze, and manage your company's internal data is also known as:
Question 88.What is a SWOT analysis?
Question 99.What is competitive intelligence (CI)?
Question 1010.What does win-loss analysis help a company determine?
Question 1111._____ _ is the collection of information to help businesses make informed decisions and compete in their markets.
You have a small car dealership. Looking at your company's sales trends, you notice that each year's sales have become increasingly lower over the last three years. To ensure you increase your sales to at least make the same amount as you made last year, you decide to lower your prices.
The statement above is an action derived from _____
Question 1313.Which is an effective method of gaining competitive intelligence information?
Question 1414.Which is the BEST example of a strength in SWOT analysis?
Question 1515.Which is an example of competitive intelligence (CI) information?
Competitive Intelligence in Business Development Chapter Exam Instructions
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appear. Click it to see your results. You will lose your work if you close or refresh this page. Good luck!