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Competitive Intelligence in Business Development Chapter Exam

Exam Instructions:

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the yellow "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

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Question 1 1.

You own a coffee shop but your customer base is very small. To increase the number of your customers, you start evaluating what other coffee shops in the area are doing to attract their customers and notice that several competitors in the area use a rewards system for their customers: buy three coffees, get one free.

The evaluation performed is related to the concept of _____

Question 2 2. Which is a way to use competitive intelligence (CI) information?

Question 3 3. What does SWOT stand for?

Question 4 4. Which is the BEST way to describe threats in SWOT analysis?

Question 5 5. Competitive Intelligence is primarily used to:

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Question 6 6. Select which statement is correct in regards to competitive intelligence.

Question 7 7. The use of technology to identify, analyze, and manage your company's internal data is also known as:

Question 8 8. What is a SWOT analysis?

Question 9 9. What is competitive intelligence (CI)?

Question 10 10. What does win-loss analysis help a company determine?

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Question 11 11. _____ _ is the collection of information to help businesses make informed decisions and compete in their markets.

Question 12 12.

You have a small car dealership. Looking at your company's sales trends, you notice that each year's sales have become increasingly lower over the last three years. To ensure you increase your sales to at least make the same amount as you made last year, you decide to lower your prices.

The statement above is an action derived from _____

Question 13 13. Which is an effective method of gaining competitive intelligence information?

Question 14 14. Which is the BEST example of a strength in SWOT analysis?

Question 15 15. Which is an example of competitive intelligence (CI) information?

Competitive Intelligence in Business Development Chapter Exam Instructions

Choose your answers to the questions and click 'Next' to see the next question. You can skip questions if you would like and come back to them later with the "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. You will lose your work if you close or refresh this page. Good luck!

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