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Marketing in Customer Experience Management Chapter Exam

Exam Instructions:

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the yellow "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

Page 1

Question 1 1. Which of the following is true regarding analysis modeling?

Question 2 2. How does looking at demographic information help in audience profiling?

Question 3 3. What is an example of a consistent and specific brand?

Question 4 4. A consideration set is defined as:

Question 5 5. What is a customer profile?

Page 2

Question 6 6. Which of the following is a benefit of customer profiling for the customer?

Question 7 7. Asking others to contribute to the workshop will decrease their engagement and enjoyment.

Question 8 8. What is an audience profile?

Question 9 9. The following is an example of a potential buyer's consideration set:

Question 10 10. A buyer's consideration set can be impacted by which of the following:

Page 3

Question 11 11. The following is a good example of a potential psychographic question:

Question 12 12. Resources to support a workshop can include _____

Question 13 13. Who is an example of a celebrity with a well-known brand?

Question 14 14. Which of these products would be good to promote to Rebecca, who has told you in a psychographic questionnaire that she prefers healthy foods for her family:

Question 15 15. Which of the following is a benefit of tracking the demographic information of a customer?

Page 4

Question 16 16. Which is a strategy for audience profiling?

Question 17 17. Group activities provide an opportunity for learning new information, constructing solutions, and sharing information in a workshop.

Question 18 18. Which of the following is key to the LCA model?

Question 19 19. Which of the following is NOT a component of a workshop agenda?

Question 20 20. All of the following are examples of customer profiles EXCEPT:

Page 5

Question 21 21. Psychographics is:

Question 22 22. This is an example of customer centric marketing:

Question 23 23. Benefits of a workshop can include _____

Question 24 24. Which of the following was NOT discussed as a factor in LCA?

Question 25 25. Which of the following can be included in a customer profile?

Page 6

Question 26 26. Why must a brand be fitting to a company?

Question 27 27. If you learn, through psychographic data, that your customers prefer receiving their news online, you might consider which of these tactics:

Question 28 28. A buyer is standing in an aisle full of different varieties of vitamins. He or she may consider a previously unknown product, based on which visual factor?

Question 29 29. Latent class analysis is _____. Choose the best answer.

Question 30 30. What does it mean for a brand to be recognizable?

Marketing in Customer Experience Management Chapter Exam Instructions

Choose your answers to the questions and click 'Next' to see the next question. You can skip questions if you would like and come back to them later with the "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. You will lose your work if you close or refresh this page. Good luck!

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