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Marketing & Promotion Chapter Exam

Exam Instructions:

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the yellow "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

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Question 1 1. Which of the following is the best example of a purchase that would fall under extended decision making?

Question 2 2. Which one of the data collection methods is often used in product development and testing?

Question 3 3. Which one of the following is the best explanation of primary data?

Question 4 4. What is the name of a segmentation criteria where a segment must be large enough to support developing a specific marketing mix?

Question 5 5. Which of the following is an example of an internal source of secondary data?

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Question 6 6. Which of the following is not a method of primary data collection?

Question 7 7. Which of these products matches the market that needs to figure out how to potty train their kids?

Question 8 8. What is a market?

Question 9 9. What is positioning?

Question 10 10. Which of the following is an example of a closed-ended question?

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Question 11 11. Analyze the importance of marketing orientation.

Question 12 12. Which of the following would be the best example of a nominal purchase decision ?

Question 13 13. A car company has forever been known as offering cheap, reliable cars. The new management group would like the marketing team to change consumer perception of the cars from cheap and reliable to high tech and cool. The marketing team's challenge is called _____.

Question 14 14. What's a key factor in the ease of secondary data collection?

Question 15 15. What is the first step to finding your market?

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Question 16 16. What's the usual source of primary data?

Question 17 17. Which of the following would be considered secondary data collection?

Question 18 18. What is an advantage of using primary data instead of secondary data?

Question 19 19. What's the best explanation of secondary data?

Question 20 20. Which step is involved in estimating market size?

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Question 21 21. You want to find an efficient way to segment the business market. Which of the following is NOT an example of how you should segment a market according to company characteristics?

Question 22 22. What are the five ways to segment a market?

Question 23 23. Data collected from sources outside your organization is referred to as what type of data?

Question 24 24. Advertisements can affect _____.

Question 25 25. A company wants to find customers who would be interested in a drug and alcohol prevention residential program. They are having difficulty finding segments to target. What type of criteria issue would they be facing?

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Question 26 26. What is societal marketing orientation?

Question 27 27. When do companies typically review market size and market share?

Question 28 28. If a company decides to pursue a senior citizen segment of the market and has difficulty creating a marketing mix that will reach this type of segment, this is an example of what type of criteria?

Question 29 29. What is a graphical way of representing two or more dimensions or variables that are represented in consumers' minds?

Question 30 30. How would a company begin to change consumer perceptions about its products ?

Marketing & Promotion Chapter Exam Instructions

Choose your answers to the questions and click 'Next' to see the next question. You can skip questions if you would like and come back to them later with the "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. You will lose your work if you close or refresh this page. Good luck!

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