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Question 11.Which of the following is the best example of a purchase that would fall under extended decision making?
Question 22.Which one of the data collection methods is often used in product development and testing?
Question 33.Which one of the following is the best explanation of primary data?
Question 44.What is the name of a segmentation criteria where a segment must be large enough to support developing a specific marketing mix?
Question 55.Which of the following is an example of an internal source of secondary data?
Question 66.Which of the following is not a method of primary data collection?
Question 77.Which of these products matches the market that needs to figure out how to potty train their kids?
Question 88.What is a market?
Question 99.What is positioning?
Question 1010.Which of the following is an example of a closed-ended question?
Question 1111.Analyze the importance of marketing orientation.
Question 1212.Which of the following would be the best example of a nominal purchase decision ?
Question 1313.A car company has forever been known as offering cheap, reliable cars. The new management group would like the marketing team to change consumer perception of the cars from cheap and reliable to high tech and cool. The marketing team's challenge is called _____.
Question 1414.What's a key factor in the ease of secondary data collection?
Question 1515.What is the first step to finding your market?
Question 1616.What's the usual source of primary data?
Question 1717.Which of the following would be considered secondary data collection?
Question 1818.What is an advantage of using primary data instead of secondary data?
Question 1919.What's the best explanation of secondary data?
Question 2020.Which step is involved in estimating market size?
Question 2121.You want to find an efficient way to segment the business market. Which of the following is NOT an example of how you should segment a market according to company characteristics?
Question 2222.What are the five ways to segment a market?
Question 2323.Data collected from sources outside your organization is referred to as what type of data?
Question 2424.Advertisements can affect _____.
Question 2525.A company wants to find customers who would be interested in a drug and alcohol prevention residential program. They are having difficulty finding segments to target. What type of criteria issue would they be facing?
Question 2626.What is societal marketing orientation?
Question 2727.When do companies typically review market size and market share?
Question 2828.If a company decides to pursue a senior citizen segment of the market and has difficulty creating a marketing mix that will reach this type of segment, this is an example of what type of criteria?
Question 2929.What is a graphical way of representing two or more dimensions or variables that are represented in consumers' minds?
Question 3030.How would a company begin to change consumer perceptions about its products ?
Marketing & Promotion Chapter Exam Instructions
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