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Marketing & Promotion Chapter Exam

Exam Instructions:

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the yellow "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

Page 1

Question 1 1. What is societal marketing orientation?

Question 2 2. Sales orientation is _____.

Question 3 3. Assess the importance of production orientation.

Question 4 4. Analyze the importance of marketing orientation.

Question 5 5. Which of the following type of orientation is used if a company relies on aggressive techniques for consumers to purchase their products they are using?

Page 2

Question 6 6. What is the definition of market size?

Question 7 7. What context clues should be identified when referring to market size and market share?

Question 8 8. Market share is defined as:

Question 9 9. When do companies typically review market size and market share?

Question 10 10. Which step is involved in estimating market size?

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Question 11 11. A car company has forever been known as offering cheap, reliable cars. The new management group would like the marketing team to change consumer perception of the cars from cheap and reliable to high tech and cool. The marketing team's challenge is called _____.

Question 12 12. When a company uses a strategy to showcase why their product characteristics are superior to the competition, it is called:

Question 13 13. How would a company begin to change consumer perceptions about its products ?

Question 14 14. What is a graphical way of representing two or more dimensions or variables that are represented in consumers' minds?

Question 15 15. What is positioning?

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Question 16 16. What is a market?

Question 17 17. Which of these is a customer need that can be met by purchasing a dog chew toy?

Question 18 18. Customers are satisfied when _____________.

Question 19 19. What is the first step to finding your market?

Question 20 20. Which of these products matches the market that needs to figure out how to potty train their kids?

Marketing & Promotion Chapter Exam Instructions

Choose your answers to the questions and click 'Next' to see the next question. You can skip questions if you would like and come back to them later with the "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. You will lose your work if you close or refresh this page. Good luck!

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