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Question 11.Which of the following is NOT correct about the introductory stage?
Question 22.Based on the target end user, a computer is _____ product.
Question 33.What strategy consists of charging a high introductory price in tandem with heavy promotion and later slowly dropping the price?
Question 44.What is the price against which buyers compare the sales price of the product to the actual price?
Question 55.If a product has a strong unique advantage that is not easily copied, how should it be priced?
Question 66.Why is a pricing strategy important?
Question 77.When the final selling price reflects cost increases occurred between the time the order is placed and the time it is delivered, _____ has occurred.
Question 88.Which of the following would be classified as a convenience product?
Question 99.What type of pricing strategy is Speedy Cellular using when it introduces a new smartphone at a price below all of its competitors ?
Question 1010.Airline companies tend to utilize what type of pricing decision?
Question 1111.A period of reduced economic activity is called a(n) _____.
Question 1212.Inflation is defined as _____.
Question 1313.What pricing objective entails focusing on value and the customer's expectations?
Question 1414.Which of the following statements is MOSTLY TRUE of a specialty product?
Question 1515.Which strategy would a marketer use to effectively sell unsought products?
Question 1616.Tom is the owner of an IT company. His company is aware that they are experiencing too many competitors. They have even turned towards service and repair as a way of increasing revenue. Why do you think the product of Tom's company has reached the maturity stage?
Question 1717.Your company wants to ask questions in order to gain some specific answers about the product, such as: 'On a scale of 1 to 10, how would you rate this product?' In order to do so, your company has asked 100 people 20 questions and is assessing the data. Which of the following is this an example of?
Question 1818.What is sales-oriented pricing based on?
Question 1919.A consumer making a purchasing decision between two heterogeneous shopping products will most likely buy the one with _____.
Question 2020.How will Advance Electronics implement a price skimming strategy when it introduces its' new game box?
Question 2121.What should the promotion strategy in the decline stage involve?
Question 2222.How does the growth stage differ in comparison to the introduction stage?
Question 2323.What type of pricing strategy offers one price and avoids constant sales discounts and price changes?
Question 2424.How do focus groups help companies in developing new products?
Question 2525.Which pricing type's ultimate goal is to reach a particular level of profit by using price to get sales that produce a certain profit per unit?
Question 2626.You and your sales associates are having a brainstorming session. One of the sales associates suggests that charging a low price for the company's product initially will help to capture the largest market share from your target market. How should you price your product?
Question 2727.Which type of pricing strategy depends on promotions/sales to temporarily reduce prices?
Question 2828.Which of the following will most likely result in the growth of your company?
Question 2929.Offering a free movie ticket with the purchase of hotel room is an example of which type of pricing strategy?
Question 3030.What does a product life cycle consist of?
Product Development & Pricing for Small Business Chapter Exam Instructions
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