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Segmentation and Product Marketing Chapter Exam

Exam Instructions:

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the yellow "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

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Question 1 1. This marketing process affects potential customers' perception of a brand, product or company.

Question 2 2. Which is the BEST example of a raw material?

Question 3 3. The Big Button Remote Company decides to use an elderly couple in its advertisement for a new remote device. The company's marketing team realizes a majority of their customers are elderly and wants to focus their marketing budget on their target audience. Which type of market segmentation is the company using?

Question 4 4. Which is an example of a company's brand?

Question 5 5. Which is the BEST example of satisficers in business?

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Question 6 6. You want to buy a new television. You are interested in two TV's that are similar, but one is more expensive than the other. You go for the TV that is cheaper because the brand isn't important to you. Which type of product did you purchase?

Question 7 7. Dynacraft has developed a new scooter called the Surge City. Its marketing department has developed a TV advertisement which features a young, female urbanite driving through a busy city picking up a few grocery items and a bottle of wine. The Surge City scooter allows the young woman to park close to the stores she's visiting because it takes up very little parking space. She is also able to zip around traffic tie ups because of the scooter's maneuverability. At the end of the ad, the young woman is sitting down to dinner with a friend on her balcony overlooking the city lights and toasting with glasses of the wine she'd picked up earlier. Which type of market segmentation is the company utilizing?

Question 8 8. A product type that varies and is often compared to other products by the consumer is _____.

Question 9 9. Which is the BEST example of geographic market segmentation?

Question 10 10. What is another name for OEM's in the business market?

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Question 11 11. A local pizza restaurant decides to send flyers and menus to only people within their town, and the next town over. Which type of market segmentation did the pizza restaurant use?

Question 12 12. Which is the BEST way to describe a convenience product?

Question 13 13. The Shore Clothing Store's marketing department has decided to change public perception of their clothing line while increasing prices. They intend to rebuild the store and stylize it to appeal to a more affluent customer base. Which marketing strategy did The Shore Clothing Store use?

Question 14 14. Sean owns a retail company. He shops various suppliers to get the best possible price for clothes that will be sold in his store. Which type of business customer is Sean?

Question 15 15. The Cute Candle Company has decided to offer a loyalty program for their customers who open a Cute Candle credit account and regularly spend at least $200 per year. As a reward for their loyalty to Cute Candles customers will receive 10% off all purchases. Which type of market segmentation is the company using?

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Question 16 16. The Blue Chewing Gum Company is promoting a campaign that is telling consumers when they chew this gum it will make them happier and the gum will make them feel like a child again. What is this an example of?

Segmentation and Product Marketing Chapter Exam Instructions

Choose your answers to the questions and click 'Next' to see the next question. You can skip questions if you would like and come back to them later with the "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. You will lose your work if you close or refresh this page. Good luck!

Business 102: Principles of Marketing  /  Business Courses
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