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Question 11.The names of the first three personas created by Cooper were:
Question 22.Which is an example of a post sales support in the mapping of a customer journey?
Question 33.What happens during the awareness stage of the sales funnel?
Question 44.How are customer personas helpful?
Question 55.What is a customer persona?
Question 66.Which is an example of a customer query in the process of mapping the customer?
Question 77.What is the buying process?
Question 88.Why is mapping the customer journey important for companies?
Question 99.Alan Cooper's first personas were created using what tactics?
Question 1010.All of these are valid touchpoints for the loyalty stage EXCEPT which?
Question 1111.Which is a good example of a customer persona?
Question 1212.Which is the correct order of the consumer's buying journey?
Question 1313.The user narrative portion of the persona includes what type of information?
Question 1414.In the consideration stage, all of these are possibilities for a consumer EXCEPT which:
Question 1515.Which stage of the sales funnel has the most participants?
Question 1616.What is a sales funnel?
Question 1717.What is included in a customer persona?
Question 1818.All of these are benefits of using a customer persona EXCEPT which?
Question 1919.Which is a part of mapping the customer journey?
Question 2020.A persona is a/an _____ representation of real consumers.
Question 2121.What is mapping the customer journey?
Question 2222.Which of these is a touchpoint during the awareness stage?
Question 2323.Which is a tip for creating a customer personas?
Question 2424.In the action stage of the Path to Purchase Model, what is likely happening?
Question 2525.What happens in the interest stage of the sales funnel?
Selling to a Customer Chapter Exam Instructions
Choose your answers to the questions and click 'Next' to see the next question. You can skip questions if you would like and come back
to them later with the "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will
appear. Click it to see your results. You will lose your work if you close or refresh this page. Good luck!