Login
Copyright

Selling to a Customer Chapter Exam

Exam Instructions:

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the yellow "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

Page 1

Question 1 1. The names of the first three personas created by Cooper were:

Question 2 2. Which is an example of a post sales support in the mapping of a customer journey?

Question 3 3. What happens during the awareness stage of the sales funnel?

Question 4 4. How are customer personas helpful?

Question 5 5. What is a customer persona?

Page 2

Question 6 6. Which is an example of a customer query in the process of mapping the customer?

Question 7 7. What is the buying process?

Question 8 8. Why is mapping the customer journey important for companies?

Question 9 9. Alan Cooper's first personas were created using what tactics?

Question 10 10. All of these are valid touchpoints for the loyalty stage EXCEPT which?

Page 3

Question 11 11. Which is a good example of a customer persona?

Question 12 12. Which is the correct order of the consumer's buying journey?

Question 13 13. The user narrative portion of the persona includes what type of information?

Question 14 14. In the consideration stage, all of these are possibilities for a consumer EXCEPT which:

Question 15 15. Which stage of the sales funnel has the most participants?

Page 4

Question 16 16. What is a sales funnel?

Question 17 17. What is included in a customer persona?

Question 18 18. All of these are benefits of using a customer persona EXCEPT which?

Question 19 19. Which is a part of mapping the customer journey?

Question 20 20. A persona is a/an _____ representation of real consumers.

Page 5

Question 21 21. What is mapping the customer journey?

Question 22 22. Which of these is a touchpoint during the awareness stage?

Question 23 23. Which is a tip for creating a customer personas?

Question 24 24. In the action stage of the Path to Purchase Model, what is likely happening?

Question 25 25. What happens in the interest stage of the sales funnel?

Selling to a Customer Chapter Exam Instructions

Choose your answers to the questions and click 'Next' to see the next question. You can skip questions if you would like and come back to them later with the "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. You will lose your work if you close or refresh this page. Good luck!

Customer Experience Management Training  /  Business Courses
Support