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Question 11.What are the advantages of being in a competitive business environment?
Question 22.A successful marketing plan requires:
Question 33.What is implementation in business?
Question 44.Which of these is a direct example of value proposition?
Question 55.Which one of the following is the best example of niche marketing?
Question 66.Why are big distribution channels beneficial to a company?
Question 77.Which of the following marketing flows is correct?
Question 88.The specific steps that must be taken to implement the marketing strategy are the _____.
Question 99.What is the term used for the dynamic external system in which a business competes and functions
Question 1010.Marketing implementation requires:
Question 1111.What is an economic moat?
Question 1212.Which of the following industries can be used to demonstrate an economic moat?
Question 1313.Airlines versus bus lines is an example of what kind of competition?
Question 1414.Which of the following is the best explanation of a niche market?
Question 1515.What is value proposition in marketing?
Question 1616.Which of the following is not a problem with marketing to the general consumer population?
Question 1717.Which one of the following is not one of the factors you must consider before attempting to enter a niche market?
Question 1818.Which one of the following is not a reason for a business to enter into a niche market?
Question 1919.What are the disadvantages of a competitive environment?
Question 2020.Starbucks vs. Pete's Coffee is an example of what type of competition?
Question 2121.A common project management tool that shows activities to be completed against a scheduled time frame is known as a:
Question 2222.Sam is the owner of a small dog daycare for small dogs. Which marketing strategy will work best for Sam?
Question 2323.What kind of marketing campaign is a company running when it sends a unique message to each distinct target group?
Question 2424.Strategies are:
Question 2525.True or False. Market research is NOT necessary for effective strategic and tactical planning.
Question 2626.How do you increase market penetration?
Question 2727.A _____ is when two or more companies work together to develop a new product.
Question 2828.Which of the following is NOT a major category of economic driver?
Question 2929.What kind of marketing campaign is a company running when it sends the same marketing message to everybody?
Question 3030.Strategic marketing is _____.
Small Business Marketing Strategies Chapter Exam Instructions
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