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Small Business Marketing Strategies Chapter Exam

Exam Instructions:

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the yellow "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

Page 1

Question 1 1. What are the advantages of being in a competitive business environment?

Question 2 2. A successful marketing plan requires:

Question 3 3. What is implementation in business?

Question 4 4. Which of these is a direct example of value proposition?

Question 5 5. Which one of the following is the best example of niche marketing?

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Question 6 6. Why are big distribution channels beneficial to a company?

Question 7 7. Which of the following marketing flows is correct?

Question 8 8. The specific steps that must be taken to implement the marketing strategy are the _____.

Question 9 9. What is the term used for the dynamic external system in which a business competes and functions

Question 10 10. Marketing implementation requires:

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Question 11 11. What is an economic moat?

Question 12 12. Which of the following industries can be used to demonstrate an economic moat?

Question 13 13. Airlines versus bus lines is an example of what kind of competition?

Question 14 14. Which of the following is the best explanation of a niche market?

Question 15 15. What is value proposition in marketing?

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Question 16 16. Which of the following is not a problem with marketing to the general consumer population?

Question 17 17. Which one of the following is not one of the factors you must consider before attempting to enter a niche market?

Question 18 18. Which one of the following is not a reason for a business to enter into a niche market?

Question 19 19. What are the disadvantages of a competitive environment?

Question 20 20. Starbucks vs. Pete's Coffee is an example of what type of competition?

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Question 21 21. A common project management tool that shows activities to be completed against a scheduled time frame is known as a:

Question 22 22. Sam is the owner of a small dog daycare for small dogs. Which marketing strategy will work best for Sam?

Question 23 23. What kind of marketing campaign is a company running when it sends a unique message to each distinct target group?

Question 24 24. Strategies are:

Question 25 25. True or False. Market research is NOT necessary for effective strategic and tactical planning.

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Question 26 26. How do you increase market penetration?

Question 27 27. A _____ is when two or more companies work together to develop a new product.

Question 28 28. Which of the following is NOT a major category of economic driver?

Question 29 29. What kind of marketing campaign is a company running when it sends the same marketing message to everybody?

Question 30 30. Strategic marketing is _____.

Small Business Marketing Strategies Chapter Exam Instructions

Choose your answers to the questions and click 'Next' to see the next question. You can skip questions if you would like and come back to them later with the "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. You will lose your work if you close or refresh this page. Good luck!

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