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Small Business Marketing Strategies Chapter Exam

Exam Instructions:

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the yellow "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

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Question 1 1. Which of the following is the best explanation of a niche market?

Question 2 2. Which one of the following is the best example of niche marketing?

Question 3 3. Which one of the following is not a reason for a business to enter into a niche market?

Question 4 4. Which of the following is not a problem with marketing to the general consumer population?

Question 5 5. Which one of the following is not one of the factors you must consider before attempting to enter a niche market?

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Question 6 6. Which of the following is NOT a major category of economic driver?

Question 7 7. Which of the following industries can be used to demonstrate an economic moat?

Question 8 8. What is an economic moat?

Question 9 9. Which of these is a direct example of value proposition?

Question 10 10. What is value proposition in marketing?

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Question 11 11. The specific steps that must be taken to implement the marketing strategy are the _____.

Question 12 12. Which of the following marketing flows is correct?

Question 13 13. True or False. Market research is NOT necessary for effective strategic and tactical planning.

Question 14 14. How many levels of marketing do most organizations have?

Question 15 15. Strategic marketing is _____.

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Question 16 16. Strategies are:

Question 17 17. A common project management tool that shows activities to be completed against a scheduled time frame is known as a:

Question 18 18. A successful marketing plan requires:

Question 19 19. Marketing implementation requires:

Question 20 20. What is implementation in business?

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Question 21 21. Sam is the owner of a small dog daycare for small dogs. Which marketing strategy will work best for Sam?

Question 22 22. What type of marketing can small businesses lose a lot of money in?

Question 23 23. What kind of marketing campaign is a company running when it sends the same marketing message to everybody?

Question 24 24. What kind of marketing campaign is a company running when it sends a unique message to each distinct target group?

Question 25 25. What is a concentrated marketing campaign?

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Question 26 26. When creating a new product which is NOT important?

Question 27 27. Why are big distribution channels beneficial to a company?

Question 28 28. Why is it helpful to introduce a complimentary product?

Question 29 29. A _____ is when two or more companies work together to develop a new product.

Question 30 30. How do you increase market penetration?

Small Business Marketing Strategies Chapter Exam Instructions

Choose your answers to the questions and click 'Next' to see the next question. You can skip questions if you would like and come back to them later with the "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. You will lose your work if you close or refresh this page. Good luck!

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