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Question 11.Which of the following is the best explanation of a niche market?
Question 22.Which one of the following is the best example of niche marketing?
Question 33.Which one of the following is not a reason for a business to enter into a niche market?
Question 44.Which of the following is not a problem with marketing to the general consumer population?
Question 55.Which one of the following is not one of the factors you must consider before attempting to enter a niche market?
Question 66.Which of the following is NOT a major category of economic driver?
Question 77.Which of the following industries can be used to demonstrate an economic moat?
Question 88.What is an economic moat?
Question 99.Which of these is a direct example of value proposition?
Question 1010.What is value proposition in marketing?
Question 1111.The specific steps that must be taken to implement the marketing strategy are the _____.
Question 1212.Which of the following marketing flows is correct?
Question 1313.True or False. Market research is NOT necessary for effective strategic and tactical planning.
Question 1414.How many levels of marketing do most organizations have?
Question 1515.Strategic marketing is _____.
Question 1616.Strategies are:
Question 1717.A common project management tool that shows activities to be completed against a scheduled time frame is known as a:
Question 1818.A successful marketing plan requires:
Question 1919.Marketing implementation requires:
Question 2020.What is implementation in business?
Question 2121.Sam is the owner of a small dog daycare for small dogs. Which marketing strategy will work best for Sam?
Question 2222.What type of marketing can small businesses lose a lot of money in?
Question 2323.What kind of marketing campaign is a company running when it sends the same marketing message to everybody?
Question 2424.What kind of marketing campaign is a company running when it sends a unique message to each distinct target group?
Question 2525.What is a concentrated marketing campaign?
Question 2626.When creating a new product which is NOT important?
Question 2727.Why are big distribution channels beneficial to a company?
Question 2828.Why is it helpful to introduce a complimentary product?
Question 2929.A _____ is when two or more companies work together to develop a new product.
Question 3030.How do you increase market penetration?
Small Business Marketing Strategies Chapter Exam Instructions
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