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Audience Profile: Definition & Examples

Instructor: Savannah Samoszuk

Savannah has over eight years of hotel management experience and has a master's degree in leadership.

If companies do not know about their audience, they cannot market successfully. This lesson will define and explain what an audience profile is and examine strategies for audience profiling.

What Is an Audience Profile?

Companies need to know who their audience, or potential customer, is before they can start marketing and promoting their product. How will they know whom to target and market to? They can waste a lot of time and effort trying to market to the wrong people. For example, if a company is selling treatment for receding hair lines, they do not want to send marketing materials to college students.

Companies need to determine and focus on an audience profile. An audience profile is a way for companies to determine their ideal target market of consumers. We will take a look at why it is important to use audience profiling. We'll also explore strategies for audience profiling and look at an example.

Why Is Audience Profiling Important?

Audience profiling is important for a few reasons. First of all companies need to have goals in mind when they are selling a product. They need to have a consumer in mind who needs the product. Audience profiling can help to determine the goal of the product by determining whom the product should be marketed to. Audience profiling should be completed during product development to make sure the product will fit a certain audience.

Also, the main reason why audience profiling is important is because it will help with marketing. It will help determine which marketing campaigns will be successful, whom to market to, and how to market to that audience. For example, when writing an article, authors need to know who their readers are so they can use verbiage that their audience will be able to understand. This is why audience profiling is so important for companies.

Strategies for Audience Profiling

So how do you determine your audience profile? Here are a few steps for identifying your target audience. First, you want to understand the people who will buy your product and why they would buy your product. You can look at demographic information, buying patterns, and motivation for buying. For example, a target audience could be single men in their thirties who make more than $50,000 a year.

Next, you want to understand a need or problem your target audience has for which your product could be the solution. For example, does your product provide a solution to receding hair lines that men in their forties are looking for? Understanding your audience's needs will help you market correctly.

Then you can research where your consumers are getting their information. Does your audience read blogs, subscribe to newsletters, or watch television commercials? It is vital to know where to market your product depending on where your audience is looking. This will allow you to put your marketing collateral in the right spot so it is seen by the right people. All of these steps will help to understand your audience and aid in audience profiling.

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