Login
Copyright

One-Way Communication: Definition, Advantages & Examples

An error occurred trying to load this video.

Try refreshing the page, or contact customer support.

Coming up next: Human Resource Management: Hiring and Staffing

You're on a roll. Keep up the good work!

Take Quiz Watch Next Lesson
 Replay
Your next lesson will play in 10 seconds
  • 0:00 What Is One-Way Communication?
  • 0:44 Examples
  • 3:54 Advantages to One-Way…
  • 4:38 Lesson Summary
Add to Add to Add to

Want to watch this again later?

Log in or sign up to add this lesson to a Custom Course.

Login or Sign up

Timeline
Autoplay
Autoplay
Create an account to start this course today
Try it free for 5 days!
Create An Account

Recommended Lessons and Courses for You

Lesson Transcript
Instructor: Susan Fenner

Susan has an MBA in Management from the University of North Alabama. She teaches online and campus-based Business courses.

Communication involves the transfer of information from one party to another. This lesson discusses one-way communication and its advantages and applications.

What Is One-Way Communication?

In one-way communication, information is transferred in one direction only, from the sender to the receiver. There isn't any opportunity for the receiver to give feedback to the sender.

Bob is going out of town on a weekend business trip this morning. He wants his secretary to order lunch for the executive board meeting next week. As Bob heads out the door, he jots down a note for his secretary and leaves it on her desk.

The model of one-way communication looks like this:

Sender (Bob)-----------> Message (Order lunch) ---------> Receiver (Secretary)

One-way communication is frequently used when the sender wants to give factual information or when they want to persuade or manipulate their audience and gain their cooperation.

Examples

It's 6:00 a.m., and Julie is getting ready to leave for class. She flips on the television just in time to catch the weather report. She's excited to hear that cooler weather is predicted for the day, and she can finally wear the new sweater that she bought last summer. Julie takes it out of the dresser and removes the tag with the washing instructions, noting that the sweater should be hand-washed in cold water and laid flat to dry.

Once dressed, Julie heads to the kitchen. She checks the labels on the boxes of cereal and selects the one that has the lowest calorie count. Then, she grabs the newspaper and sits down at the table. She'll have just enough time to scan the news while she eats, and then head out the door to class. She doesn't want to be late. She's looking forward to Dr. Sam's lecture on Tennessee fainting goats.

On the drive to the campus, Julie pops her favorite CD into the car's player. She's singing along, not watching her speed, when she notices a billboard on the side of the road. It's a public safety message warning drivers to buckle up and slow down. Oops! Julie backs off the gas pedal and maintains a safe speed for the rest of the drive.

Think about Julie's morning for a minute. Did you notice any examples of one-way communication?

Check your observations against the list here:

  • The weather report on television
  • The sweater's tag with washing instructions
  • The nutritional label on the cereal box
  • The morning newspaper
  • The recorded music on the CD
  • The billboard message
  • Dr. Sam's lecture (if he only lectures and doesn't open up a discussion with the students)

How did you do? Did you spot all of them?

Now, think about how this type of communication can apply on the job.

Monday, at 7:00 a.m., Tom pulls into the parking lot at the foundry where he has been the foreman for ten years. He drives past the spaces closest to the entrance. Each of these slots has a metal sign indicating the spot is reserved for management. After parking his car across the lot, Tom goes into the building and punches the time clock. Taped to the top of the clock is a note warning employees that they will be fired if they punch a time card for someone else.

As Tom makes his way back to his tiny office in a corner of the shop, he notices the new cafeteria menu has been posted on the bulletin board by the water cooler. He doesn't bother to read it. If it's Monday, it must be meatloaf.

After hanging his coat, Tom sits down and boots up his computer. Checking his email, he sees that there is a message from the CEO. The message says that everyone is expected to gather in the cafeteria at 2:00 p.m. for an important announcement. There is no option to R.S.V.P. for the meeting; attendance is mandatory! Tom prints out the email from the CEO and tacks it to the bulletin board by the water cooler. He makes a mental note to announce the meeting to his department over the P.A. system at 8:00 a.m., when everyone is at their workstations.

Can you name the examples of one-way business communication?

To unlock this lesson you must be a Study.com Member.
Create your account

Register for a free trial

Are you a student or a teacher?
I am a teacher
What is your educational goal?
 Back

Unlock Your Education

See for yourself why 30 million people use Study.com

Become a Study.com member and start learning now.
Become a Member  Back

Earning College Credit

Did you know… We have over 95 college courses that prepare you to earn credit by exam that is accepted by over 2,000 colleges and universities. You can test out of the first two years of college and save thousands off your degree. Anyone can earn credit-by-exam regardless of age or education level.

To learn more, visit our Earning Credit Page

Transferring credit to the school of your choice

Not sure what college you want to attend yet? Study.com has thousands of articles about every imaginable degree, area of study and career path that can help you find the school that's right for you.

Create an account to start this course today
Try it free for 5 days!
Create An Account
Support