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Understanding Strategies of Persuasion in Psychology

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  • 0:27 Reciprocity Norm
  • 0:43 Lowball Technique
  • 1:13 Scarcity Principle
  • 1:25 Coercive Persuasion
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Lesson Transcript
Instructor: Polly Peterson
How are we persuaded to change our attitudes or behave in a certain way? In this lesson, you'll see four strategies of persuasion that can be used in a variety of social situations.

Let's consider how our friends, family members and social groups influence our attitudes. How does society and peer pressure persuade us to behave in certain ways?

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