Login
Copyright

Strengths and Weaknesses of Group Decision Making

An error occurred trying to load this video.

Try refreshing the page, or contact customer support.

You're on a roll. Keep up the good work!

Take Quiz Watch Next Lesson
 Replay
Your next lesson will play in 10 seconds
  • 0:06 Group Decision Making
  • 0:30 Strengths
  • 1:56 Weaknesses
  • 3:52 Lesson Summary
Timeline
Autoplay
Autoplay
Create an account to start this course today
Try it free for 5 days!
Create An Account

Recommended Lessons and Courses for You

Lesson Transcript
Instructor: Jennifer Lombardo
Group decision making is when a group of individuals tackle a problem together to achieve a solution. There are both strengths and weaknesses to this type of organizational decision making.

Group Decision Making

The marketing team at Messy Chocolates Candy just received a huge assignment called Project Omega Bar! They need to come up with a brand new chocolate candy for launch into the market in three months. The marketing team is very excited to work on this project and finalize a new candy bar through group decision making, which is when a group of individuals tackles a problem together to achieve a solution.

Strengths

The marketing team at Messy Chocolates has had tremendous success creating new ideas in a team environment. The team's last two bars were sales record breakers: Chocolate Truffle Deluxe and Shortbread Dark Chocolate Bar. The group is looking forward to using the team approach to come up with another blockbuster bar. There are two big advantages to group decision making in an organizational setting, which are synergy and the sharing of information.

Synergy is the ability to utilize many minds to develop a multitude of ideas, leading to a high quality solution. For example, the team was able to develop a list of over 50 different new candy bar ideas, including Sweet & Salty Potato Chip Chocolate Bars, Gummy Bear Chocolate Bars, Cracker Chocolate Bars, Apple Chocolate Chip Bars, and a few other unique ideas. They would not have been able to be as creative if only one individual was working on the new idea.

The sharing of information helps the company make an informed decision. Each member of the group usually holds specific and unique information that, when combined together, makes for an overall educated, quality decision. For instance, one member of the group has in-depth knowledge of the competition. When the member spoke up about their competitor announcing a new salty and sweet bar soon, this made the team take an interest in that style of bar.

Weaknesses

There are some disadvantages to group decision making that can be overcome. One of the biggest weaknesses of group decision making is the development of groupthink. This is a process where the judgment, mental alacrity, and effectiveness of the group's decision making is hampered by pressures from the group. Group members, such as those in the marketing team at Messy Chocolates, tend to want solidarity and usually think alike. Time constraints also lead to groupthink because the failure to develop a solution will cause friction in the group. This leads to rushed decision making.

Groupthink can be eliminated by allowing plenty of discussion time for evaluating alternative choices completely. Unrealistic time constraints should also try to be avoided. Messy Chocolates tries to avoid groupthink by providing generous time allotments and room for discussion of alternative choices. Messy Chocolates' marketing team spent over one week brainstorming different ideas and voting to proceed with the final bar choice.

The team also had to deal with the second weakness of group decision making: group polarization. This term focuses on how groups usually make decisions that are more extreme than the original thoughts and views of the individual team members. If the group members are cautious in nature, then the total group decision could be extremely cautious. If the group members are individuals who lean towards riskier behaviors, then the final group consensus could be an extremely risky choice.

To unlock this lesson you must be a Study.com Member.
Create your account

Register for a free trial

Are you a student or a teacher?
I am a teacher
What is your educational goal?
 Back

Unlock Your Education

See for yourself why 10 million people use Study.com

Become a Study.com member and start learning now.
Become a Member  Back

Earning College Credit

Did you know… We have over 79 college courses that prepare you to earn credit by exam that is accepted by over 2,000 colleges and universities. You can test out of the first two years of college and save thousands off your degree. Anyone can earn credit-by-exam regardless of age or education level.

To learn more, visit our Earning Credit Page

Transferring credit to the school of your choice

Not sure what college you want to attend yet? Study.com has thousands of articles about every imaginable degree, area of study and career path that can help you find the school that's right for you.

Create an account to start this course today
Try it free for 5 days!
Create An Account
Click "next lesson" whenever you finish a lesson and quiz. Got It
You now have full access to our lessons and courses. Watch the lesson now or keep exploring. Got It
You're 25% of the way through this course! Keep going at this rate,and you'll be done before you know it.
1
The first step is always the hardest! Congrats on finishing your first lesson. Go to Next Lesson Take Quiz
5
Way to go! If you watch at least 30 minutes of lessons each day you'll master your goals before you know it. Go to Next Lesson Take Quiz
10
Congratulations on earning a badge for watching 10 videos but you've only scratched the surface. Keep it up! Go to Next Lesson Take Quiz
20
You've just watched 20 videos and earned a badge for your accomplishment! Go to Next Lesson Take Quiz
50
You've just earned a badge for watching 50 different lessons. Keep it up, you're making great progress! Go to Next Lesson Take Quiz
100
You just watched your 100th video lesson. You have earned a badge for this achievement! Go to Next Lesson Take Quiz
200
Congratulations! You just finished watching your 200th lesson and earned a badge! Go to Next Lesson Take Quiz
300
Congratulations! You just finished watching your 300th lesson and earned a badge! Go to Next Lesson Take Quiz
500
You are a superstar! You have earned the prestigious 500 video lessons watched badge. Go to Next Lesson Take Quiz
1K
Incredible. You have just entered the exclusive club and earned the 1000 videos watched badge. Go to Next Lesson Take Quiz
20
You have earned a badge for watching 20 minutes of lessons.
50
You have earned a badge for watching 50 minutes of lessons.
100
You have earned a badge for watching 100 minutes of lessons.
250
You have earned a badge for watching 250 minutes of lessons.
500
You have earned a badge for watching 500 minutes of lessons.
1K
You have earned a badge for watching 1000 minutes of lessons.
Support