Login

Types of Business Relationships

An error occurred trying to load this video.

Try refreshing the page, or contact customer support.

Coming up next: Benefits of Developing Effective Business Relationships

You're on a roll. Keep up the good work!

Take Quiz Watch Next Lesson
 Replay
Your next lesson will play in 10 seconds
  • 0:02 Building Business…
  • 0:31 Peer to Peer Relationships
  • 1:43 Employee to Manager…
  • 2:20 Employee to Customer
  • 3:39 Lesson Summary
Add to Add to Add to

Want to watch this again later?

Log in or sign up to add this lesson to a Custom Course.

Login or Sign up

Timeline
Autoplay
Autoplay
Create an account to start this course today
Try it free for 5 days!
Create An Account
Lesson Transcript
Instructor: Tara Schofield
Maximizing relationships in business is important for business success and communication. This lesson provides insight into three different types of common and important relationships.

Building Business Relationships

In business, relationships are vital to success. A team, department, and company struggles if the internal interactions are negative. Understanding the types of relationships helps determine how to handle communication and conflict resolution to strengthen the organization. In this lesson, we're going to cover three kinds of business relationships: peer to peer relationships, employee to manager relationships, and employee to customer relationships. Let's get started.

Peer to Peer Relationships

A peer to peer relationship is between employees of the same relative level within a group or across divisions. Entry-level employees are typically new to a position, have limited training or education, and are given the tasks that require the least skill. Two middle managers are considered peers because they're on the same level within the company. An entry level employee on one team can likely relate to the challenges an entry level worker is facing on another team.

The peer to peer relationship can also be identified by job responsibilities. Within a marketing team, there are many staff members who may be at the same pay and seniority level. However, their job responsibilities may differentiate them substantially. In this situation, a peer to peer relationship will exist among people who have similar responsibilities, such as a team of graphic designers.

You work as an account representative at a call center for the cable company. In your department, there are 30 reps who handle customer issues, from setting up cable to resolving account problems. Each of the reps have the same basic job responsibilities and are at the same level within the organization. This is a peer to peer situation.

Employee to Manager Relationships

When considering a peer to manager relationship, there is often a difference between the job responsibilities, accountability levels, and reporting structure. A manager will likely have multiple employees on his or her team, will conduct performance reviews, and will provide training and feedback to improve an employees' skill.

Let's say that you're an employee of a company and you have a good working relationship with your boss, Anita. She is respectful, positive, and helpful when you have a problem or question. In fact, you feel like a valued part of the team because of Anita's feedback. This relationship has made a big difference in your job satisfaction.

Employee to Customer

An external relationship is that of an employee to customer relationship. In this bond, the level of the employee becomes less important because the interaction isn't internal between co-workers; it's between someone within the company and a customer. This relationship is critical to the growth and success of a business. In some organizations, an employee will have a continuous relationship with a customer, such as having a sales representative who calls on a specific group of accounts. The employee is the face of the business and represents the company in all transactions. If the perception of the salesperson is positive, the customer will likely also have a positive opinion of the company.

To unlock this lesson you must be a Study.com Member.
Create your account

Register for a free trial

Are you a student or a teacher?
I am a teacher
What is your educational goal?
 Back

Unlock Your Education

See for yourself why 30 million people use Study.com

Become a Study.com member and start learning now.
Become a Member  Back

Earning College Credit

Did you know… We have over 95 college courses that prepare you to earn credit by exam that is accepted by over 2,000 colleges and universities. You can test out of the first two years of college and save thousands off your degree. Anyone can earn credit-by-exam regardless of age or education level.

To learn more, visit our Earning Credit Page

Transferring credit to the school of your choice

Not sure what college you want to attend yet? Study.com has thousands of articles about every imaginable degree, area of study and career path that can help you find the school that's right for you.

Create an account to start this course today
Try it free for 5 days!
Create An Account
Support