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What is a Long Tail Keyword?

Instructor: Sean Kennedy

Sean has 8 years experience as a supervisor and has an MBA with a concentration in marketing.

A Long tail keyword helps a customer look for a specific item. In this lesson, we will discuss the importance of keywords for SEO, what long tail keywords are, and the importance of research.

Keywords For Search Engine Optimization

Do you wonder how to use a keyword to attract customers to a specific item? Keywords are what allow a company's website to be seen. Search engine optimization (SEO) is the ability to enhance the visibility of a website through a search engine. Keywords are phrases that help a company's content become more visible to people through a search engine. It is important for companies to use SEO to stay competitive. Using popular keywords in the text of your website helps attract customers, and utilizing long tail keywords helps the customer who is searching for a specific product. The customer is more likely to buy a certain item when they are searching with long tail keywords.

Long Tail Keyword

There are general keywords and long tail keywords. While both may be important for you to use, it is especially beneficial to incorporate long tail keywords. Long tail keywords are more extensive and specific keywords or phrases customers are likely to type into a search engine when they are looking for a particular product. If your web content is full of keywords that are shorter and less precise, it will be harder for customers to find your website. Your website will just be one of countless sites that come up in the search results, with nothing unique to differentiate it from the competition. Using long tail keywords, on the other hand, will help your website jump to the top of the results, making it easier for customers to find specifically what they're looking for, your product or service.

The disadvantage of long tail keywords is that they may not increase traffic significantly for your business because they will only appeal to a specific type of customer. Although a long tail keyword may not increase traffic dramatically, it definitely can help sales by making your site more readily visible to customers looking specifically for the item you're selling.

Imagine you own an online clothing store and are creating long tail keywords for the website. Regular keywords would be things like 'sweatshirt,' 'sweatpants,' 't-shirt,' etc. An example of a long tail keyword would be 'Gray long sleeve v-neck t-shirt with a hood.' The description is very specific, helping the individual find exactly what he or she wants.

Do Research

It may be difficult to come up with effective long tail keywords, so it is important to do your research. Utilizing a website to help analyze how your long tail keyword would rank on various search engines is a great way of determining whether it is effective or not. Word Tracker and Word Stream are examples of websites that help companies determine the effectiveness of keywords. Word Stream allows you to input a keyword, then generates examples of long tail keywords to deliver the best results. Word Tracker is another search engine optimization tool that allows a business to track keywords to see how popular they are, and also provides other keywords for you to use. These apps are highly effective and free to use.

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