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Alan Cooper: Biography & Customer Personas

Instructions:

Choose an answer and hit 'next'. You will receive your score and answers at the end.

question 1 of 3

Alan Cooper's first personas were created using what tactics?

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1. The names of the first three personas created by Cooper were:

2. A persona is a/an _____ representation of real consumers.

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About This Quiz & Worksheet

This quiz and worksheet targets what you know about who Alan Cooper is and how he impacted both software development and marketing. You'll also review what a customer persona is and how it is used today.

Quiz & Worksheet Goals

This quiz and worksheet focuses on testing what you know about:

  • How Cooper created his first personas
  • The names of Copper's first three personas
  • What a persona is
  • What the user narrative portion of the persona includes

Skills Practiced

  • Information recall - see if you remember what the names of Cooper's first personas
  • Knowledge application - review what you know about the narrative portion of the persona to answer a question about it
  • Interpreting information - verify that you read about the benefits of using a customer persona and interpret it correctly

Additional Learning

You'll find a detailed account of this topic in the lesson, Alan Cooper: Biography & Customer Personas. This lesson covers more information about:

  • Cooper's history with software development
  • Books Cooper wrote
  • The purpose of a persona
  • The three components of a persona
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