Login

Brand Marketing: Definition & Strategy

Instructions:

Choose an answer and hit 'next'. You will receive your score and answers at the end.

question 1 of 3

What is a brand?

Start Your Free Trial To Take This Quiz

As a member, you'll also get unlimited access to over 55,000 lessons in math, English, science, history, and more. Plus, get practice tests, quizzes, and personalized coaching to help you succeed.

Free 5-day trial
It only takes a few minutes to set up and you can cancel at any time.
Already registered? Login here for access

1. What does it mean for a brand to be recognizable?

2. What is an example of a consistent and specific brand?

Start your free trial to access this entire worksheet
A premium account gives you access to all lesson, practice exams, quizzes & worksheets
Access to all video lessons
Quizzes, practice exams & worksheets
Certificate of Completion
Access to instructors
Create an account to get started Create Account

About This Quiz & Worksheet

Understanding different brand marketing methods is helpful to promote sales and this quiz/worksheet combo will help test your understanding of its significance. The quiz will cover topics such as the meaning of having a recognizable brand and example of a consistent brand.

Quiz & Worksheet Goals

This assessment will test your understanding of the following:

  • Definition of a brand
  • Example of a consistent brand
  • Celebrity that has a well-known brand
  • Meaning of having a recognizable brand
  • Significance of having a brand fit the company

Skills Practiced

  • Defining key concepts - ensure that you can accurately define main phrases, such as brand
  • Knowledge application - use your knowledge to answer a question about a celebrity that has a well-known brand
  • Interpreting information - verify that you can read information regarding brand marketing and interpret it correctly

Additional Learning

Review the corresponding lesson titled Brand Marketing: Definition & Strategy for more information. This lesson covers the following objectives:

  • Understand the significance of brand marketing
  • Recall the key components to brand marketing strategies
  • Identify what it means to have a recognizable brand
  • Determine why a brand should be consistent and specific
Support