Using CRM to Improve Marketing & Customer Acquisition


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Why is CRM so important to a successful business?

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1. What are ways to gather information about customer experience?

2. Why should companies understand customer motivations for buying?

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About This Quiz & Worksheet

Review what you know about CRM and how it can help manage your marketing efforts with a quiz and worksheet combo. This resource tests your understanding of the importance of gathering information on customer experience as well.

Quiz & Worksheet Goals

Use this quiz and worksheet as an assessment of what you know about:

  • What collecting information about consumers' needs and preferences is called
  • Methods to gather information about customer experience
  • Why companies need to understand customer motivations for buying
  • Key facts about CRM

Skills Practiced

  • Information recall - access your knowledge of why it's important to understand the customer experience
  • Knowledge application - review what you know about customer motivations to answer a question about their importance
  • Interpreting information - verify that you read information about the reasons to have conversations with your customers and interpret it correctly

Additional Learning

If you would like to learn more about this topic, you can look in the lesson, Using CRM to Improve Marketing & Customer Acquisition. This lesson provides a more in-depth review of:

  • The AIM of CRM
  • How the information you collect from market research can improve your product or service
  • What can be used to create marketing campaigns
  • Examples of using these tactics
Final Exam
Benefits of Customer Relationship Management (CRM)
This course currently has no final exam ready
Chapter Exam