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Product Life Cycles: Development, Design and Beyond

Instructions:

Choose an answer and hit 'next'. You will receive your score and answers at the end.

question 1 of 3

What does a product life cycle consist of?

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1. Which of the following is NOT correct about the introductory stage?

2. How does the growth stage differ in comparison to the introduction stage?

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About This Quiz & Worksheet

Focusing on how to squeeze every last bit of profit from the life of a product, this quiz and corresponding worksheet will help you gauge your knowledge of marketing product life cycles. Topics you'll need to know to pass the quiz include understanding what a product life cycle consists of as well as knowing what the introductory stage involves.

Quiz & Worksheet Goals

Use this printable worksheet and quiz to review:

  • Names of phases of the product life cycle
  • Characteristics of each phase
  • Phase marked by falling prices and declining margins

Skills Practiced

This worksheet and quiz will let you practice the following skills:

  • Interpreting information - verify you can read information regarding what the phases in the product life cyle are called and interpret it correctly
  • Knowledge application - use your knowledge to answer questions about the features of the each stage
  • Reading comprehension - ensure that you draw the most important information from the related product life cycle lesson

Additional Learning

To learn more about when Sony should discount its latest gaming console, review the corresponding lesson called Product Life Cycles: Development, Design and Beyond. This lesson will help you:

  • Understand what a product life cycle is
  • Identify the four stages of a product's span of existence
  • Describe the characteristics of each of the stages
  • Explain when it is necessary to increase and decrease prices
  • Appreciate how to best reach the target market
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