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Path to Purchase Model: Touch Points & Overview

Instructions:

Choose an answer and hit 'next'. You will receive your score and answers at the end.

question 1 of 3

Which is the correct order of the consumer's buying journey?

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1. In the consideration stage, all of these are possibilities for a consumer EXCEPT which:

2. In the action stage of the Path to Purchase Model, what is likely happening?

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About This Quiz & Worksheet

Determine what your understanding is of the Path to Purchase Model. Answer questions on areas like the consumer's buying journey and consumer possibilities in the consideration stage.

Quiz & Worksheet Goals

Review the following goals:

  • Identify what occurs in the action stage
  • Assess the awareness stage
  • Recognize the touchpoints in the loyalty stage

Skills Practiced

  • Reading comprehension - ensure that you draw the most important information from the related lesson on the Path to Purchase Model
  • Information recall - access the knowledge you've gained regarding the order of the consumer's buying journey
  • Knowledge application - use your knowledge to answer questions about touchpoints in different stages

Additional Learning

Increase your understanding in this area of study with the lesson we've called Path to Purchase Model: Touch Points & Overview. Focus points in the lesson are as follows:

  • Reaching out to customers
  • Why the Path to Purchase Model is necessary and beneficial
  • What a touchpoint is
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