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Analyzing Tobacco & Alcohol Advertisements

Instructions:

Choose an answer and hit 'next'. You will receive your score and answers at the end.

question 1 of 3

Some candy manufacturers have been accused of using chewing gum's _____ to prime young mouths for chewing tobacco.

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1. What would be an effective ad strategy for a beer on a hot summer day?

2. About half of convenience stores have been found to place tobacco ads at the eye level of _____, despite it being illegal to sell tobacco to them.

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About This Quiz & Worksheet

This worksheet/quiz will test your knowledge of tobacco and alcohol advertisements. Answer questions on specifics, like chewing tobacco and a strategy for marketing alcohol to consumers.

Quiz & Worksheet Goals

These areas will be addressed:

  • Tobacco ads at eye level
  • What tobacco and alcohol companies sell, besides a product
  • Strategies these companies have used to sell their product

Skills Practiced

  • Reading comprehension - ensure that you draw the most important information from the related lesson on tobacco and alcohol advertisements
  • Information recall - access the knowledge you've gained regarding the marketing of alcohol and tobacco
  • Making connections - use understanding of the concept of strategies companies use to sell their product and how it's connected to what else they sell to consumers

Additional Learning

To learn more about this subject, we've created the lesson entitled Analyzing Tobacco & Alcohol Advertisements. It will help steer you in the right direction with regard to focusing on these important points:

  • The relationship between advertising and a successful business
  • Characteristics of an alcohol advertisement
  • Components of an advertisement selling drugs
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