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Analyzing Your Audience and Adapting Your Message: Purpose, Process & Strategy

Instructions:

Choose an answer and hit 'next'. You will receive your score and answers at the end.

question 1 of 3

Why should a speaker analyze the audience during speech preparation?

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1. Sarah wants to deliver an effective speech. Therefore, she needs to make sure her speech is:

2. In analyzing her audience, Joan noticed that the company that they worked for had recently laid off many workers. What should Joan carefully analyze about her audience because of this?

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About This Quiz & Worksheet

This quiz and worksheet combination will help you test your understanding of the concepts behind using purpose, process and strategy to craft business communication. Some vocabulary terms you'll be tested on include attitudes, beliefs and values.

Quiz & Worksheet Goals

In these assessments you'll be tested on the following topics and terms:

  • The purpose of analyzing an audience
  • Audience attitude
  • Beliefs and how they play a role in audience analysis
  • Why it's important to provide the ability for the audience to respond
  • How understanding audience values helps create an effective message

Skills Practiced

This worksheet and quiz allows you to practice the following skills:

  • Reading comprehension - make sure you understand the most important information from the related lesson on using purpose, process and strategy to craft business communication
  • Interpreting information - verify that you can read information on audience analysis and interpret it correctly
  • Defining key concepts - make sure that you can correctly define main terms such as attitudes, beliefs and values
  • Information recall - access the knowledge you've gained about audience response and why it's important

Additional Learning

To learn more about creating effective business communication, review the accompanying lesson on using purpose, process and strategy to craft business communication. This lesson will help you:

  • Know the purpose of analyzing an audience
  • Learn how to analyze an audience and adapt the message to fit the audience
  • Identify demographic information of an audience
  • Define the vocabulary words attitudes, values and beliefs
  • Know how to adapt the message to your audience
  • Learn why it's important to provide the ability for the audience to respond
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