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Ch 2: CRM System Benefits & Advantages

About This Chapter

An effective customer relationship management (CRM) system can be the key to a company's success. The video lessons in this chapter spell out the benefits and advantages of a CRM system to help your employees understand its value.

CRM System Benefits & Advantages - Chapter Summary

Our instructors show your employees the benefits of a CRM system and how such a system in place can bring your company improved sales results. In these corporate training lessons, your employees will learn that a CRM system can:

  • Improve customer relationships
  • Increase revenue and competitive advantage
  • Create upselling and cross-selling opportunities
  • Optimize marketing efforts to acquire new customers
  • Build better internal workplace communication
  • Forecast sales with an automated reporting system

Each of these short, compelling lessons allow your employees to clearly see why a CRM system is an important business tool. Employees can check how well they grasped the materials presented by our instructors by taking a quiz after each lesson.

How It Helps

  • Emphasizes the competitive advantages: These lessons show employees how a quality CRM system can improve efficiency, maximize selling opportunities and increase revenue.
  • Creates awareness of CRM benefits for customers: Employees will understand that using a CRM system will result in a better understanding of customer needs and improve customer satisfaction.
  • Reveals the internal value of a CRM system: By using a CRM system, employees will have a tool to share data and collaborate more effectively as a team.

Skills Covered

By the end of this chapter, employees will be able to:

  • Understand and communicate how a CRM system can improve customer service and sales
  • Explain how a CRM system can improve efficiency by sharing data, eliminating duplication of efforts and information, and issuing timely reports, among other things
  • See how a CRM system can help a team work together to increase sales and revenue
  • Describe the impact a CRM system can have on developing effective marketing strategies

6 Lessons in Chapter 2: CRM System Benefits & Advantages
Using CRM to Improve Customer Relations

1. Using CRM to Improve Customer Relations

More companies are using customer relationship management (CRM) to improve their customer service. This lesson will describe how using CRM can improve customer relations.

Using CRM to Increase Revenue & Competitive Advantage

2. Using CRM to Increase Revenue & Competitive Advantage

Every business wants to learn ways to increase their revenue and give them a better competitive advantage. This lesson will discuss ways that your CRM can increase revenue and give you a better competitive advantage.

How CRM Can Maximize Upselling & Cross-Selling Opportunities

3. How CRM Can Maximize Upselling & Cross-Selling Opportunities

Your current customers are great clients to upsell and cross-sell to. You have already invested in building the relationships, and you can keep your customers' loyalty by upselling and cross-selling. Using your CRM can help in both of these areas.

Using CRM to Improve Marketing & Customer Acquisition

4. Using CRM to Improve Marketing & Customer Acquisition

This lesson will discuss customer relationship management. You'll learn how to use customer relationship management to enhance marketing strategies and expand customer base.

How CRM Can Improve Internal Communication

5. How CRM Can Improve Internal Communication

Customer relationship management (CRM) systems are a centralized location where customer information can be recorded electronically. They can greatly improve a business's ability to communicate internally.

Using CRM to Forecast Sales & Report Production Efforts

6. Using CRM to Forecast Sales & Report Production Efforts

Every business wants to be able to accurately forecast their sales and production efforts to ensure proper materials and staffing. Using your CRM can make both of these processes easier.

Final Exam
Benefits of Customer Relationship Management (CRM)
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Chapter Exam

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Other Chapters

Other chapters within the Benefits of Customer Relationship Management (CRM) course

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