About This Chapter
CSET Business Subtest I: Marketing Strategies and Concepts - Chapter Summary
The tutorials in this chapter can help you increase your proficiency in marketing concepts in preparation for the CSET Business examination. Lessons expound on topics such as these to help you answer correlative CSET questions:
- Knowing the four Ps of marketing
- Articulating the four components of the marketing mix
- Defining and distinguishing among internal marketing orientations
- Recognizing the relevance and processes of marketing research
- Understanding laws and regulations that pertain to marketing
- Developing a marketing strategy
- Grasping the concepts and purpose of market segmentation
- Assessing the considerations of and adapting for international marketing
- Recognizing the ways technology influences marketing
These principles are divided into brief but detailed lectures to make the material clear and simple to absorb. Case studies and information summaries included in the lessons help you develop familiarity with these fundamental concepts and support your success on the CSET Business test.
Objectives of the CSET Business Subtest I: Marketing Strategies and Concepts Chapter
Designed to test potential teachers' preparedness for certification in the state of California, the CSET Business exam specifically assesses candidates' understanding of the business discipline. This chapter's lessons discuss principles corresponding to the first subtest on the exam, which comprises about 33% of the total test. All the Marketing Strategies and Concepts lessons include quizzes that can help you determine how well you've grasped the concepts and view the kinds of questions presented on the CSET.
The CSET Business exam's Subtest I is devoted to marketing and business management. You will be asked to answer 1 open-ended question dedicated to each of these subjects, in addition to 40 multiple-choice questions divided equally between them.
1. The Marketing Mix: Product, Place, Price & Promotion
A marketing plan is the central part of the overall marketing strategy. A marketing plan's main focus is the marketing mix, which consists of product, place, promotion and price decisions. All four elements are very flexible and have many options. The main purpose of the marketing mix is to effectively communicate with the target market.
2. What Is Human Capital? - Importance to An Organization
All organizations require human capital to function and accomplish their goals. In this lesson, you'll learn what human capital is, its importance and the role that human resource management plays in it. A short quiz follows.
3. Marketing, Production, Sales & Societal Marketing Orientation
You will learn the difference between marketing, production, sales and societal marketing orientations and how it can affect a company's financial success.
4. Marketing Research: Definition, Purpose and Role in Marketing Strategy
If you're a business owner, you need to know your clientele. Watch this lesson to understand the purpose and role of marketing research strategy in an overall marketing plan. This might be just the info you need!
5. How to Develop and Market New Consumer Products
In this lesson, you will learn the six stages of the new product development process that companies use when they develop new consumer products. You'll also learn why it is important for companies that develop new consumer products to use this process.
6. The Political and Legal Environment of Marketing
In this lesson, you will learn about the political and legal environment of marketing. Learn which federal legislation, state laws and regulatory agencies have an effect on businesses.
7. Target Market Strategies for Successful Business
If you've ever felt persuaded to buy an item by an ad, you've likely been defined as part of a target market. Though you may not know it, advertisements are created specifically for people similar to you. In this lesson, you'll learn how marketing firms identify a target market, create basic target market strategies and use a marketing mix for a product or service.
8. Positioning and Differentiation in Consumer Marketing
Consumers' perceptions of products and brands are influenced by the marketing and promotional plan. Marketers must identify the key characteristics that are important to the target market and then ensure that their product stands out in the minds of the consumers as the best choice for purchase.
9. Market Segmentation: Why Market Segments Are Important to Marketers
Marketing managers must understand the importance of segmenting a market and the specific criteria for successful segmentation. Before the 1960's, most companies tried to market products to the masses with declining success. It is important to identify key target markets!
10. Market Segmentation: Geographic, Demographic, Psychographic & More
Marketers must be effective at creating niche segments to promote and sell their products or services. There are five specific ways that markets can be segmented in order to create a successful sales opportunity.
11. Technology's Impact on Marketing and Marketers
How does technology impact marketing and marketers? In this lesson, you will gain a better understanding of technology, marketing and marketers and of how each one impacts the other.
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Other chapters within the CSET Business Subtest I: Practice and Study Guide course
- CSET Business - Management Functions
- CSET Business - Major Functions in a Business
- CSET Business - Managing Change
- CSET Business - Planning & Problem Solving
- CSET Business - Leadership
- CSET Business - Motivation
- CSET Business - Groups in Organizations
- CSET Business - Organizational Culture and Structure
- CSET Business - Ethical & Social Responsibility
- CSET Business - Business Law
- CSET Business - Production & Operations Management
- CSET Business - Human Resource Management
- CSET Business - Sales, Promotion & Customer Service
- CSET Business - Global Marketing