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Ch 6: Internet Marketing Tactics

About This Chapter

This chapter is a helpful resource for employees to learn about the development and execution of Internet marketing strategies. Self-assessment quizzes are available throughout the chapter for your employees to gauge their understanding of the topics.

Internet Marketing Tactics - Chapter Summary

This chapter will provide your employees with a comprehensive guide for developing and implementing Internet marketing strategies for your business. By the end of the chapter, employees will have an understanding of:

  • Strategies and plans for marketing your business via the Internet
  • The methods and processes involved in Internet marketing
  • Techniques for using software and tools for Internet marketing
  • The pros and cons of using the Internet to market your business or product

These self-paced, convenient lessons afford your employees flexibility with their learning. The lessons are available on multiple platforms including computers, tablets, and mobile phones - so employees can learn on the go. Lesson quizzes are available for employees to assess their knowledge of these Internet marketing topics.

How It Helps

  • Provides guidance: The lessons will offer specific methods, processes, and tools that employees can integrate into their Internet marketing strategy.
  • Builds knowledge: Employees will gain and understanding of the pros and cons of Internet marketing, and be able to use that information to decide when it's best to develop an Internet marketing strategy for your business.
  • Enhances productivity: The information in this chapter can be applied directly to your business, which removes ambiguity from designing an Internet marketing strategy.

Skills Covered

After completing this chapter, employees will be able to:

  • Understand the processes involved in Internet marketing strategies and plans
  • Develop and execute their own Internet marketing strategies
  • Choose software programs and tools that will best help them implement an Internet marketing campaign
  • Know when it's best to use Internet marketing and when it may not be the most useful marketing strategy

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