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Ch 5: Public Relations for Business: Lesson Plans

About This Chapter

The Public Relations for Business chapter of this Business Ethics Syllabus Resource and Lesson Plans course is designed to help you plan and teach how public relations is used in business in your classroom. The video lessons, quizzes and transcripts can easily be adapted to provide your lesson plans with engaging and dynamic educational content. Make planning your course easier by using our syllabus as a guide.

Weekly Syllabus

Below is a sample breakdown of the Public Relations for Business chapter into a 5-day school week. Based on the pace of your course, you may need to adapt the lesson plan to fit your needs.

Day Topics Key Terms and Concepts Covered
Monday Managing public issues at the corporate level Environmental analysis, competitive intelligence, examples of public issues and performance-expectations gap
Tuesday Public relations management Choosing management personnel, skill requirements, public relations department structure and ways to effectively solve and manage issues
Wednesday Importance of public relations in business Consumer education, sponsorship and new product promotion
Thursday Crisis management Crisis communications plan, crisis prevention, risk assessment and post crisis management
Friday Forging business relationships Networking, stakeholders and business dialogue

6 Lessons in Chapter 5: Public Relations for Business: Lesson Plans
Public Issues & Their Significance in the Modern Corporation

1. Public Issues & Their Significance in the Modern Corporation

In this lesson, you'll learn how corporations use environmental analysis and competitive intelligence to keep abreast of public issues and why this is important to keeping their stakeholders satisfied.

Public Relations Management: Skills, Activities & Departmental Structure

2. Public Relations Management: Skills, Activities & Departmental Structure

Companies utilize a public relations team to create mutually beneficial relationships between organizations and stakeholders. In this lesson, you will learn about public relations management, skills, activities, and the departmental structure.

What Is an Effective Issue Management Process?

3. What Is an Effective Issue Management Process?

Companies have to constantly be alert for potential public issues. In this lesson you will learn how to utilize an effective issue management process to proactively solve problems.

Crisis Planning & Management in Business: Definition & Elements

4. Crisis Planning & Management in Business: Definition & Elements

Companies should be educated about crisis planning and management in business. In order to avert or repair any crises, there are numerous crisis planning elements that need to be in place in order to prevent a corporate downfall.

Building Collaborative Relationships Between Organizations & Their Stakeholders

5. Building Collaborative Relationships Between Organizations & Their Stakeholders

Companies need to invest time in building collaborative relationships between organizations and their stakeholders. In this lesson, you will learn about stakeholder engagement stages.

Why Companies Use Public Relations

6. Why Companies Use Public Relations

This lesson covers the reasons why companies use public relations as part of their promotional mix. Discover different public relations tools that you have likely seen everyday.

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