About This Chapter
Below is a sample breakdown of the Public Relations for Business chapter into a 5-day school week. Based on the pace of your course, you may need to adapt the lesson plan to fit your needs.
|Day||Topics||Key Terms and Concepts Covered|
|Monday||Managing public issues at the corporate level||Environmental analysis, competitive intelligence, examples of public issues and performance-expectations gap|
|Tuesday||Public relations management||Choosing management personnel, skill requirements, public relations department structure and ways to effectively solve and manage issues|
|Wednesday||Importance of public relations in business||Consumer education, sponsorship and new product promotion|
|Thursday||Crisis management||Crisis communications plan, crisis prevention, risk assessment and post crisis management|
|Friday||Forging business relationships||Networking, stakeholders and business dialogue|
1. Public Issues & Their Significance in the Modern Corporation
In this lesson, you'll learn how corporations use environmental analysis and competitive intelligence to keep abreast of public issues and why this is important to keeping their stakeholders satisfied.
2. Public Relations Management: Skills, Activities & Departmental Structure
Companies utilize a public relations team to create mutually beneficial relationships between organizations and stakeholders. In this lesson, you will learn about public relations management, skills, activities, and the departmental structure.
3. What Is an Effective Issue Management Process?
Companies have to constantly be alert for potential public issues. In this lesson you will learn how to utilize an effective issue management process to proactively solve problems.
4. Crisis Planning & Management in Business: Definition & Elements
Companies should be educated about crisis planning and management in business. In order to avert or repair any crises, there are numerous crisis planning elements that need to be in place in order to prevent a corporate downfall.
5. Building Collaborative Relationships Between Organizations & Their Stakeholders
Companies need to invest time in building collaborative relationships between organizations and their stakeholders. In this lesson, you will learn about stakeholder engagement stages.
6. Why Companies Use Public Relations
This lesson covers the reasons why companies use public relations as part of their promotional mix. Discover different public relations tools that you have likely seen everyday.
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Other chapters within the Business Ethics Syllabus Resource & Lesson Plans course
- Business Ethics Overview: Lesson Plans
- Employees, Stockholders, & Corporate Governance: Lesson Plans
- Management in Organizations: Lesson Plans
- Business, Government & Society: Lesson Plans
- Diversity in the Workforce: Lesson Plans
- The United States Government: Lesson Plans
- Business-Government Relations: Lesson Plans
- Government Regulation on Business: Lesson Plans
- Political Parties & Lawmaking: Lesson Plans
- Business & the Political Environment: Lesson Plans
- Composition & Roles of the Executive Branch: Lesson Plans
- The Federal Judicial Branch: Lesson Plans
- Antitrust Laws in Business: Lesson Plans
- Corporate Social Responsibility & Citizenship: Lesson Plans
- Business & the Community: Lesson Plans
- The Media's Impact on Business: Lesson Plans
- Consumer Rights & Regulations: Lesson Plans
- Ethics in Advertising: Lesson Plans
- Strategies of Special Interest Groups: Lesson Plans
- Technology, Business, & Society: Lesson Plans
- Environmental Issues in Business: Lesson Plans
- The Global Business Environment: Lesson Plans
- International Trade & Business Law: Lesson Plans