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Ch 12: Studying for Business 102

About This Chapter

The sets of flashcards in this collection focus on various principles and concepts of marketing, including pricing, advertising and segmentation. These cards are a helpful way to rehearse relevant information so that you can better retain it for subsequent application.

Business 102 Flashcards - Summary

The flashcard sets in this chapter delve into core components of marketing, running you through numerous key terms, concepts and strategies. The simultaneously repetitive and engaging process of going through these cards can give your memorization of these topics a significant boost. Some of the flashcard sets in this chapter cover the following:

  • Fundamental principles of marketing
  • Competitive advantage
  • Marketing atmosphere
  • International marketing
  • Analyzing consumer decision-making
  • Researching for business marketing
  • Segmentation
  • Retail, pricing and selling
  • Promoting and advertising
  • Services marketing and marketing channels

How They Work

These flashcards can act as a rapid and effective studying tool for those trying to improve their memory and retention of core marketing concepts. You can use these cards to both refresh and add to your knowledge of these marketing principles and terms.

  • Open a flashcard set for the marketing topic you're studying.
  • Identify the image, word, or name on the flashcard.
  • Click the button to flip the card and view the answer.
  • Select whether you got it right or missed it to keep track of your progress.
  • Click the Next arrow to proceed through the flashcard set.
  • Review the cards you missed or shuffle all cards back in and go through them again.

11 Lessons in Chapter 12: Studying for Business 102
Principles of Marketing Flashcards

Principles of Marketing Flashcards

In this flashcard set you will review information related to marketing. We'll outline marketing and business ethics, and describe marketing, production, sales, and societal marketing orientations.

Competitive Advantage in Marketing Flashcards

Competitive Advantage in Marketing Flashcards

This flashcard set highlights the marketing mix, which includes product, place, price, and promotion. You will also learn more about competitive advantage, SWOT, target market strategies, strategic alternatives, and business mission statements.

Marketing Environment Flashcards

Marketing Environment Flashcards

In this flashcard set you will go over technology's impact on marketing. You will also learn more about both consumer and industry reaction to the market and economy, legal/political influences, external influences, and culture in marketing.

Marketing Internationally Flashcards

Marketing Internationally Flashcards

This flashcard set looks at international marketing. You will review the changes that need to be made to the marketing strategies and marketing mix to go global. You will also look at how to break into a global market and use e-commerce.

Understanding Consumer Decisions Flashcards

Understanding Consumer Decisions Flashcards

This group of flashcards looks at how consumers make decisions. How we look at brands is highlighted. We also address the consumer purchasing and decision-making process, the psychology behind buying, and what happens post-purchase.

Business Marketing & Research Flashcards

Business Marketing & Research Flashcards

This set of flashcards will cover business marketing research. Learn about the different types of marketing research, as well as the varied methods used to execute this research.

Segmentation & Product Marketing Flashcards

Segmentation & Product Marketing Flashcards

This set of flashcards will cover the important marketing concepts of segmentation and product marketing. Review the methods used by businesses to determine their core customer base and how to to market to them.

Product Marketing & Retail Flashcards

Product Marketing & Retail Flashcards

In this set of flashcards you will cover the processes of product development and product marketing. You will also cover the methods used to get a product into the hands of the consumer.

Services Marketing, Marketing Channels & SCM Flashcards

Services Marketing, Marketing Channels & SCM Flashcards

This flashcard set covers concepts related to supply chain management (SCM), marketing channels, and marketing for service companies. Review key vocabulary and reference lessons for reinforcement.

Promotion, Advertising & PR Flashcards

Promotion, Advertising & PR Flashcards

This flashcard set focuses on concepts pertaining to promotion, advertising and public relations. Learn specific vocabulary and reinforce concepts with these cards.

Pricing & Selling for Marketing Flashcards

Pricing & Selling for Marketing Flashcards

This flashcard set covers concepts relating to pricing and selling as it pertains to marketing for businesses. Learn and review important key vocabulary to assist with your understanding of these processes.

Final Exam
Chapter Exam
Studying for Business 102
Chapter too short for exam

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