An advertising assistant is typically an entry-level employee at an advertising agency or media company who is responsible for providing administrative support to staff members. A bachelor's degree in a relevant field is often required for this position, and many colleges recommend students also participate in an internship program in order to gain workplace experience.
Advertising assistants support the duties of advertising executives in advertising agencies or media outlets. Assistant or junior positions in the advertising industry often require a bachelor's degree, and internships are becoming crucial for the job experience and competitive edge they provide.
|Required Education||Bachelor's degree in communications or a related field is usually required|
|Other Requirements||Internships during college are recommended|
|Projected Job Growth (2014-2024)*||-3% (for advertising sales agents)|
|Median Salary (2015)*||$48,490 (for advertising sales agents)|
Source: *U.S. Bureau of Labor Statistics
Advertising Assistant Job Description
Advertising assistants are entry-level employees who support the job functions and administration of an advertising agency or media firm, including the account planning, research, production, sales, media, or creative departments. Assisting executives and managers in their chosen advertising specialty allows junior employees to acquire on-the-job training and skills that can lead to advancement.
Advertising assistants complete tasks specific to the department they support. Art and creative departments design graphics, storyboards, and art for campaigns. Assistant copywriters help write and proofread the text of print advertisements and commercials. Junior account executives or assistant account managers develop marketing strategies and budgets for campaigns and work extensively with clients to meet their demands. Assistant account or media planners use their knowledge of social sciences to analyze consumer behavior and research data to create effective advertising plans for a variety of media vehicles, while assistant media buyers help negotiate the purchase of advertising time.
Job Duties of an Advertising Assistant
Regardless of the department in which they are hired, assistants often serve as a conduit for internal communications between departments and often perform day-to-day tasks that ensure the smooth operations of the agency. Assistants often complete basic office duties such as photocopying, filing, and faxing as well as answering telephones, scheduling appointments, and communicating with clients. Advertising assistants also use a variety of software to conduct research, prepare presentations, and construct media campaigns. In many cases, day-to-day client interaction is left to advertising assistants in the form of telephone calls, follow-up, and the monitoring of documents, plans, and campaigns.
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Education Requirements for Advertising Assistants
Entry-level positions in advertising agencies generally require a bachelor's degree in a communications field such as marketing, advertising, or journalism. According to the U.S. Bureau of Labor Statistics (BLS), a liberal arts education can be helpful for assistant positions in the managerial or professional sectors of the advertising industry (www.bls.gov). For assistant positions in the art and creative departments, the BLS noted that a two-year art degree is often sufficient.
An August 2011 search of available job postings on Monster.com for assistant positions in various advertising specialties showed a consistent preference for candidates with at least a bachelor's degree. Great emphasis was also placed on effective written and verbal communication skills, familiarity with Microsoft Office and relevant experience.
For most assistant positions in the advertising industry, the BLS explained that internships create more favorable job opportunities. These internships are frequently offered as part of undergraduate degree programs and help students gain initial job experience that can lead to increased job opportunities in a crowded applicant pool.
Salary Info and Job Outlook
Although the U.S. Bureau of Labor Statistics (BLS, www.bls.gov) does not provide information specific to the field of advertising assisting, the BLS did project that the employment of advertising sales agents will likely shrink by 3% between 2014 and 2024. As of May 2015, the BLS determined that these agents made a median salary of $48,490.
Since an advertising assistant can support different departments at an agency or firm, their duties vary, but the most common tasks involve general office support, such as filing, photocopying, and answering the phones. Other responsibilities often include research, communication follow-ups, and faxing documents. They often hold bachelor's degrees, but for positions in art and creative departments, the BLS said, a two-year degree may be sufficient.