Agricultural Equipment Salesperson: Employment & Career Info

Read about a career in agricultural equipment sales. Research the educational and skill requirements, and learn about the job description and employment and salary outlook for an agricultural equipment salesperson.

Job Description

Agricultural equipment salespeople sell the equipment used for growing food and raising animals on farms and ranches. Products include tractors, reapers and related equipment. Each agricultural equipment sales representative is responsible for covering a certain geographical territory to maintain and develop new accounts with agricultural businesses and individual farmers. Agricultural salespeople typically work for the manufacturers of tractors, columbines, planters and other equipment, although some are self employed.

Educational Requirements

There are no formal educational requirements for becoming an agricultural equipment sales representative. A high school diploma is sufficient for entering the field, though many salespeople have attended college or earned bachelor's degrees. Business classes, as well as courses relating to the agriculture industry will give salespeople the information they require to complete successful sales negotiations and understand the needs of farmers. Agricultural equipment salespeople typically attend educational seminars in order to improve their sales techniques and learn about the newest developments in agricultural equipment technology.

Required Skills

The U.S. Bureau of Labor Statistics (BLS) reported that successful agricultural equipment salespeople usually need the following traits:

  • Charismatic and persuasive personalities
  • Self-motivated and slightly competitive tendencies
  • Fluency in a foreign language if working with clients from other countries
  • Self-confidence and stamina

Employment and Salary Outlook

Agricultural equipment sales are closely tied to the economy and credit availability for the agricultural industry. In 2012, the Association of Equipment Manufacturers (AEM) reported that the global farm equipment market was expected to grow by about 4.7% between 2012 and 2015. Although this growth was calculated on a global scale, the AEM also published that domestically, U.S. farms were expected to make significant contributions to the growth of the farm equipment market, largely due to larger sums of money available for investment in new technology and equipment.

The BLS reported that the median average annual salary of wholesale and manufacturing sales representatives, including those for technical and scientific products such as agricultural equipment, was $74,970 in May 2012. Income in this field can vary greatly, depending on the employer. Compensation is often a combination of salary funds and commissions based on sales. Most salespeople work at least 40 hours per week; the BLS reported that in 2010, about a quarter of all wholesale and manufacturing salespeople worked more than 50 hours per week.

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