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Career Definition for an Art Director
Art directors oversee the creation of visual material for advertisements, print publications, product packaging, film productions and other outlets. Art directors typically manage other staff members, including designers, artists and writers. They may look over specific elements, such as design concepts, original or stock artwork, layouts and the stylistic components of written materials. They may also create budgets and deadlines, collaborate with other departments like copywriting or production and communicate with clients throughout the project's lifespan.
Most art directors work for advertising and public relations firms, print and online publications, design companies or the motion picture and entertainment industry. The U.S. Bureau of Labor Statistics (BLS) reported that roughly half of art directors were self-employed in 2014. People in this position typically work full time and spend the majority of their time in an office or design studio.
|Education||Bachelor's degree in art|
|Job Skills||Communication, creativity, leadership, time management|
|Median Salary (2015)||$89,760 (all art directors)|
|Job Growth (2014-2024)||2% (all art directors)|
Source: U.S. Bureau of Labor Statistics
Art director positions typically require a bachelor's degree in an art or design major such as fine art, visual communications or digital media. Depending on their industry, art directors may have several years of work experience in graphic design, photography, illustration or other fields. Some art directors pursue a master's degree in fine arts or business administration to prepare for a leadership role.
According to the BLS, art directors need the following traits for success:
- Excellent aesthetic judgment
- Strong leadership skills to oversee the work of other artists
- Creativity and superb communication to develop products that meet clients' needs
- Ability to prioritize work and manage deadlines
Employment and Salary Outlook
According to the BLS, the median annual salary for art directors was $89,760 in 2015. Employment in the field was expected to grow 2% from 2014-2024, which was slower than the national average for all occupations. Because the production of print publications is decreasing, new jobs will likely require interactive media skills, such as web page design.