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Associate of Management and Marketing: Degree Overview

Associate's degrees in management and marketing help students learn basic business skills as well as develop strong analytical thinking to function in diverse business settings. Students seeking to build careers in management and marketing might consider pursuing one of these degrees.

Essential Information

Equipped with skills in management, marketing, finance, customer relations and retail, graduates of associate's programs in management and marketing can find entry-level employment in the broad field of business; while employed, graduates can further develop skills in marketing products and managing business affairs. Program fields of study may include entrepreneurship, marketing or sales. Admittance into these associate's programs requires a student to hold a high school diploma or GED. Some programs may offer internships.


Associate's Degree in Management and Marketing Course Topics

Associate's degree programs in management and marketing often require courses in the general areas of management, finances and marketing. In addition, many programs offer internships, as well. Programs may include:

  • Marketing
  • Management
  • Retailing
  • Finance and accounting
  • Business ethics, regulations, and law

Popular Career Options

Graduates of these programs may qualify for entry-level positions that involve the marketing of services and products. Graduates may find employment in the following business fields:

  • Buying
  • Marketing
  • Selling
  • Customer relations
  • Advertising

Continuing Education Information

Individuals who are interested in developing their business skills may attend bachelor's degree programs, majoring in the fields of business, marketing or advertising. In a bachelor's degree program, students can take a wide variety of courses and may have the opportunity to further specialize in a particular area of business. Individuals who hold bachelor's degrees can qualify for a variety of positions, such as purchasing manager, market research analyst or promotions manager.

Holding an associate's degree in management and marketing can help you obtain entry-level positions in marketing, customer relations, sales, and advertising. The degree will also provide a solid foundation for aspiring students to further their education in the industry and garner more lucrative roles in management and marketing.

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