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Associate of Marketing: Degree Overview

An associate's degree in marketing teaches students how to attract and keep customers by promoting and distributing products, ideas and services. This program can lead to careers in advertising, public relations and sales.

Essential Information

Those who pursue an associate's degree in marketing typically learn about consumer behavior, sales techniques and marketing roles in various industries. Coursework may also include business principles and economics, which shows students how their marketing choices can affect a company. Moreover, some programs require students to complete internship experiences or a capstone project for successful degree completion.


Associate of Marketing

Throughout this program, students gain a comprehensive understanding of how products/services can be promoted and sold through media such as the Internet, TV or print. Students also learn how to add credibility to a marketing strategy in courses related to business management and promotion. Other coursework may include:

  • Microeconomics
  • Macroeconomics
  • Business communication
  • Customer service
  • Services marketing
  • Organizational marketing

Popular Career Options

Graduates from an associate's degree program in marketing are prepared for entry-level careers in the field, finding jobs in areas of product management, the Internet, market research, advertising or entrepreneurial marketing. Individuals can find positions as:

  • Art directors
  • Sales worker supervisors
  • Public relations specialist
  • Business operations specialists
  • Market research analysts

Salary and Career Outlook Info

Employment prospects and earning potential in marketing can vary greatly from one field to another. Based on data from the U.S. Bureau of Labor Statistics (BLS), market research analysts may see a faster-than-average 19% increase in demand over the 2014-2024 decade, and demand for public relations specialists may increase by 6% during that time period. By contrast, opportunities for art directors are only expected to increase by 2% between 2014 and 2024, as predicted by the BLS, which is slower than average.

The average salary for market research analysts and marketing specialists was $70,030 in May 2015, and public relations specialists earned an average of $65,830 that year, according to the BLS. The BLS also reports that art directors were paid an average salary of $94,260 in 2015.

Continuing Education

Individuals who graduate from a marketing program at the associate's degree level have the option of transferring into or pursuing a bachelor's degree in marketing or a related field, such as a Bachelor of Science in Business program. Bachelor of Science degree programs in business offer students studies and skill building in analysis, communication, critical thinking and global perspective. Bachelor's degrees in this field can lead to careers in consulting, marketing, communications, human resources or banking.

Students who graduate with an associate's degree in marketing can expect to learn how to promote businesses and keep customers. Those who are interested in learning more about this field have the option of pursuing a bachelor's degree in this field.

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