An associate's degree in marketing and sales explores current marketing and advertising techniques in addition to the business and legal frameworks underpinning the field. Graduates of an associate in applied science or science program could have the necessary skills to gain entry-level employment in the field or to pursue further studies in 4-year degree programs.
- Prerequisites: High school diploma or equivalent
- Program Length: 2 years
Associate's Degree in Marketing & Sales
Marketing and sales associate programs generally give students knowledge in team building, human resources, accounting, marketing and international business. The degree is sufficient for entry into the workforce, though it can also be used as a stepping stone for more advanced education. Internship opportunities can provide valuable real-world experience. Examples of course topics typically offered in an associate's degree program include:
- Consumer behavior
- Management principles
- Marketing principles
- Managerial accounting
- Advertising and promotion
Graduates of a sales and marketing program can enter many fields including customer service, marketing, advertising or sales. Typically, graduates begin their careers in entry-level settings and are able to advance to higher positions as they gain experience in the field. Entry-level positions for graduates of an associate's degree program in marketing and sales might include:
- Customer service representative
- Sales consultant
- Call center representative
- Retail sales associate
- Advertisement sales representative
Career Outlook and Salary Information
Employment for customer service representatives could increase by 13% from 2012 through 2022, the U.S. Bureau of Labor Statistics (BLS) noted. Retail sales associates could see an employment increase of 10% and advertising sales agents might see a 1% decline during that same period. In May 2014, the BLS reported customer service representatives had a median salary of $31,200, and retail sales associates saw $21,390 in median wages. Advertising sales agents reported median earnings of $47,890.
While many graduates of degree programs in sales and marketing may enter the workforce directly after graduation, some may prefer to obtain more skills and advance their educations by earning bachelor's degree in sales and marketing. Accredited schools across the nation offer such bachelor's degree programs.