The first few years of a four-year bachelor's degree program related to promotions and public relations focus heavily on the basics of mass communication and the English language. Students are expected to learn the fundamentals of media coverage and writing before learning how to conceive, draft and write press releases for theoretical clients. Many degree programs focusing on public relations and promotions also offer courses on emerging and developing new media and social media, which are fast becoming the go-to promotional tool in the industry.
A majority of bachelor's degree programs in the field also require completion of an internship at a public relations firm or similar agency before graduation. Before students can enroll in these programs they need a high school diploma or equivalent, as well as acceptable standardized test scores, basic communication, English and humanities courses.
Bachelor's Degree Programs in Public Relations
Students learn the basics of communication, media, writing and journalism. They also build the educational foundation necessary to promote concepts, brands and products through written advertisements, commercials, Internet marketing campaigns and more. The courses are comprised of communications and promotions classes. Some specific classes in the field include:
- Principles of public relations
- English composition
- Mass communication
- Public relations writing
- Organizational communication
- News reporting and editing
Popular Career Options
The field of public relations and promotions offers several different types of career opportunities. Those most available to you after graduating from an undergraduate program are entry-level or assistant positions. Some others available in the field include:
- Promotions manager
- Public relations manager
- Advertising manager
- Creative director
- Public relations account executive
Employment Outlook and Salary Info
The U.S. Bureau of Labor Statistics (BLS) stated that promotions and advertising management positions were expected to increase by 5% from 2014-2024, which is about average. There were over 29,340 promotions and advertising managers employed as of 2015. These professionals earned a median annual wage of $95,890 as of May 2015.
Continuing Education Options
There are several advanced degree programs available in the field of public relations, advertising and promotions. Some of these include a Master of Arts in Public Relations and a Master of Arts in Advertising. These two-year programs often include in-depth information on how to understand market research to reach consumers through promotional strategies. They often also include the completion of a thesis paper or project. Some executive programs in marketing and public relations are available for industry professionals looking to boost their careers by receiving an advance.
Students interested in a career where they get to work with in public relations and promote products, companies, events or even other people may want to seek a bachelor's degree in public relations. Graduates may pursue jobs as advertising and promotions managers, or even go on to on to earn a graduate degree in the field.