Login

Baby Einstein Recall: Refunds Offered on Educational DVDs

Oct 26, 2009

The Baby Einstein recall has drawn the attention of parents all over the world. Under the threat of a class action lawsuit, the Walt Disney Company has agreed to offer a full refund to anyone who purchased Baby Einstein DVDs from the leading baby video company in the last five years. Some education experts say that the refund offer is a tacit admission that the products do not increase infant intellect.

View popular schools

baby einstein

Baby Einstein videos have been popular among parents and children alike for more than a decade now. A survey cited recently by The New York Times found that one-third of all American babies from 6 months to 2 years old had at least one Baby Einstein video.

Titles like Baby Mozart, Baby Shakespeare and Baby Galileo have enticed parents to purchase Baby Einstein products to educate young children and encourage advanced development. But there is some debate as to how educational these products really are.

A recent study of 900 children found that there is no evidence of cognitive benefit from watching TV during the first 2 years of life. In fact, baby DVDs may actually be damaging to young development. A 2007 study led by Frederick Zimmerman and Dr. Dimitri Christakis, both at the University of Washington, found that infants learned six to eight fewer new vocabulary words for every hour of baby DVDs that were watched than babies who never watched any videos. The most detrimental effect was seen in babies between 8 and 16 months old.

baby einstein dvds

The American Academy of Pediatrics does not recommend any TV screen time for young children under the age of two. The Campaign for a Commercial Free Childhood (CCFC) also wants parents to avoid plopping children down in front of a television set. The organization has been leading an ongoing campaign against deceptive baby video marketing for several years.

In 2006, the organization issued a complaint with the Federal Trade Commission (FTC) against Baby Einstein and Brainy Baby, two of the leading producers of videos for infants and toddlers, for making false claims about the educational merit of videos. The FTC decided not to take action against Baby Einstein because the company agreed to 'take appropriate steps to ensure that any future advertising claims of educational and/or developmental benefit for children are adequately substantiated.' In other words, the company agreed not to call their videos 'educational.'

Find schools that offer these popular programs

  • Agriculture
  • Architecture
  • Biological and Biomedical Sciences
  • Business
  • Communications and Journalism
  • Computer Sciences
  • Culinary Arts and Personal Services
  • Education
  • Engineering
  • Legal
  • Liberal Arts and Humanities
  • Mechanic and Repair Technologies
  • Medical and Health Professions
  • Physical Sciences
  • Psychology
  • Transportation and Distribution
  • Visual and Performing Arts

Unhappy with the FTC's decision, the CCFC continued their campaign, pressuring the Walt Disney Company (owner of Baby Einstein) to offer full refunds to people who purchased Baby Einstein videos in the last five years. Walt Disney has finally agreed to do just that.

The company will refund the current retail value of the DVD ($15.99) to anyone who purchased a Baby Einstein video between June 5, 2004 and September 4, 2009. Refunds are limited to four per household. Consumers who do not want a refund can trade their DVDs in for a Baby Einstein book or music CD. Twenty-five percent off coupons are also being offered to people who want to exchange their DVD for a discount on Little Einstein products purchased from DisneyStore.com.

'We see it as an acknowledgment by the leading baby video company that baby videos are not educational, and we hope other baby media companies will follow suit by offering refunds,' said Susan Linn, director of the CCFC.

Read more about the Baby Einstein refund.

Increasing Intellect

If baby DVDs do not increase a child's intellect, what does? According to Stanley Greenspan, MD, a clinical professor of psychiatry and pediatrics at George Washington University Medical School in Washington, D.C. and the author of Building Healthy Minds, newborns to preschoolers need multiple types of interaction with a caregiver to grow intellectually.

He recommends activities that exercise multiple senses at once, establishing two-way communication and engaging in activities that build intimacy, trust and creativity. Greenspan says that these activities can be enhanced with educational toys and media, but insists that parents should not rely entirely on DVDs to encourage a baby's development.

Next: View Schools

What is your highest level of education?

Some College
Complete your degree or find the graduate program that's right for you.
High School Diploma
Explore schools that offer bachelor and associate degrees.
Still in High School
Earn your diploma of GED. Plan your undergraduate education.

Schools you may like:

Popular Schools

The listings below may include sponsored content but are popular choices among our users.

  • What is your highest level of education?

    • Master of Science in Criminology
    • Master of Science in Criminology - Cybercrime and Terrorism Focus
    • Master of Science in Criminology - Human Behavior Focus
    • Master of Science in Criminology - Leadership Focus
    • Master of Science in Information Assurance
    • Master of Science in Information Assurance - Cybersecurity Specialization
    • Bachelor of Science in Criminology
    • Graduate Certificate in Information Assurance Policy Management
    • Graduate Certificate in Information Assurance and Cyber Security

    What is your highest level of education completed?

    • MSN to DNP
    • MSN to DNP in Nurse Practitioner
    • MSN to DNP in Executive Nurse Leader
    • RN to MSN
    • RN to MSN Bridge
    • MSN in Nursing Leadership
    • RN to MSN in Nursing Leadership
    • RN to MSN Bridge in Nursing Leadership
    • MSN in Nurse Educator
    • RN to Bachelor of Science in Nursing (BSN)

    What is your highest level of education?

    • Master of Science in Finance
    • Masters of Professional Studies in Technology Management
    • Master of Professional Studies in Real Estate

    What is your highest level of education completed?

    • MSHS in Health Care Quality
    • MA in Education and Human Development in Secondary Special Education and Transition Services
    • MA in Education and Human Development in Special Education for Culturally and Linguistically Diverse Learners
    • MA in Education and Human Development in Educational Leadership and Administration
    • MA in Education and Human Development in Educational Technology Leadership
    • MA in Education and Human Development in Organizational Leadership and Learning
    • Graduate Certificate in Health Care Quality
    • Graduate Certificate in Multimedia Development
    • Graduate Certificate in Special Education for Culturally and Linguistically Diverse Learners
    • Graduate Certificate in Transition Special Education
    • Education Specialist in Educational Leadership and Administration
    • Graduate Certificate in E-Learning

    What is your highest level of education?

    • Master of Education in Special Education, specializing in Applied Behavior Analysis
    • Master of Health Administration in Health Systems Management
    • Master of Science in Health Informatics
    • Master of Education in Special Education, specializing in Autism Spectrum Disorder
    • Applied Behavior Analysis Certificate
    • Autism Spectrum Disorder Certificate

    What is your highest level of education?

    • Master of Arts in Strategic Communication
    • Master of Arts in Strategic Communication - Advocacy and Social Impact Concentration
    • Master of Arts in Economics
    • Master of Public Administration and Policy
    • Master of Science in Agile Project Management
    • Master of Science in Healthcare Management
    • Graduate Certificate in Agile Project Management
    • Graduate Certificate in Human Resource Analytics and Management
    • Graduate Certificate in Project Monitoring and Evaluation

    What is your highest level of education?

    • Master of Science in Communication
    • Master of Science in Education in Special Education
    • Master of Science in Engineering Technology
    • Master of Science in Hospitality and Tourism Management
    • Master of Science in Education in Learning Design and Technology
    • Graduate Certificate in Strategic Communication Management

    What is your highest level of education?

  • What is your highest level of education?

    • MA in Communication
    • Master of Liberal Arts
    • MA in Science Writing
    • MS in Applied Economics
    • MS in Geographic Information Systems
    • MS in Bioinformatics
    • Post-Bachelor's Certificate in Government Analytics
    • Post-Bachelor's Certificate in Applied Research for Communication
    • MS in Food Safety Regulation
    • Certificate in Science Writing
    • Certificate in Science, Technology, and International Security Studies
    • Post-Master's Certificate in Sequence Analysis & Genomics

    What is your highest level of education?

Find your perfect school

What is your highest level of education?