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Bachelor of Advertising: Degree Overview

Students enrolled in a Bachelor of Science in Advertising program explore methods for learning what customers want and how to develop advertising campaigns that reach and persuade those populations.

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Essential Information

In addition to the standard curriculum of a bachelor's program in advertising, some schools recommend a business-related concentration or minor. Internship opportunities are usually available, although not always required. The bachelor's degree takes approximately four years to complete, and applicants typically need to hold a high school diploma for entrance.

  • Prerequisites: High school diploma
  • Program length: Four years
  • Experiential learning: Internships may be required

Bachelor of Science in Advertising

Advertising coursework focuses on critical thinking, effective communication, writing, editing and visualizing ideas and incorporates elements of social science research, statistics, multicultural studies and visual design. Some general education courses are typically required as well. Subjects studied may include:

  • Advertising strategies
  • Effective advertising sales
  • Media planning
  • Copywriting and visual design of ads
  • Retail advertising
  • Ethics and law in advertising

Career Outlook and Salary Information

Individuals may find career opportunities in public relations, marketing and advertising, including entry-level positions. Common job titles may include public relationships specialists, media planners, copywriters, direct marketers or advertising sales agents. The U.S. Bureau of Labor Statistics (BLS) reported that individuals who worked as advertising and promotions managers earned an average income of $114,700 in May 2014 (www.bls.gov). The BLS also predicts that advertising, promotions, and marketing managers as a group will likely see a slower-than-average 7% employment growth between 2012 and 2022.

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Popular Schools

  • Minimum eligibility requirements:
    • Must be a high school graduate or have completed GED
    School locations:
    • Online Learning
    • Florida (1 campus)

    What is your highest level of education?

  • Minimum eligibility requirements:
    • Must be a high school graduate or have completed GED
    School locations:
    • Online Learning

    Online Programs

    What is your highest level of education?

  • Minimum eligibility requirements:
    • Must be a high school graduate or have completed GED
    School locations:
    • Online Learning

    Online Programs

    What is your highest level of education?

  • Minimum eligibility requirements:
    • Must be a high school graduate or have completed GED
    School locations:
    • Online Learning

    What is your highest level of education?

  • Minimum eligibility requirements:
    • Must complete an application online and submit transcripts for their highest degree earned.
    School locations:
    • Online Learning

    Online Programs

    • Bachelor
        • BS - Marketing

    What is your highest level of education?

  • Minimum eligibility requirements:
    • Must be at least 16 years old and have a high school diploma or GED.
    School locations:
    • Online Learning

    Online Programs

    • Bachelor
        • B.S. Marketing Management

    What is your highest level of education?

  • Minimum eligibility requirements:
    • Undergraduate applicants must be a high school graduate or have completed GED and completed some college. Master's degree applicants must have a bachelor's or higher.
    School locations:
    • Online Learning

    Online Programs

    What is your highest level of education?

Other Schools:

  • School locations:
    • Florida (1 campus)
    Areas of study you may find at University of Florida include:
      • Graduate: Doctorate, First Professional Degree, Master
      • Post Degree Certificate: Post Master's Certificate
      • Undergraduate: Associate, Bachelor
    • Communications and Journalism
      • Communication Studies
      • Comparative Language Studies and Services
      • Digital, Radio, and Television Communication
      • English Composition
      • English Language and Literature
      • Foreign Language and Literature
      • Journalism
      • Public Relations and Advertising
        • Advertising
        • Public Relations
  • School locations:
    • Georgia (1 campus)
    Areas of study you may find at University of Georgia include:
      • Graduate: Doctorate, First Professional Degree, Master
      • Undergraduate: Bachelor
    • Communications and Journalism
      • Communication Studies
      • Communication Technology
      • Comparative Language Studies and Services
      • English Composition
      • English Language and Literature
      • Foreign Language and Literature
      • Journalism
      • Public Relations and Advertising
        • Advertising
        • Public Relations
  • School locations:
    • Florida (1 campus)
    Areas of study you may find at University of Miami include:
      • Graduate: Doctorate, First Professional Degree, Master
      • Non-Degree: Certificate
      • Undergraduate: Bachelor
    • Communications and Journalism
      • Communication Studies
      • Digital, Radio, and Television Communication
      • English Composition
      • English Language and Literature
      • Foreign Language and Literature
      • Journalism
      • Public Relations and Advertising
        • Advertising
        • Public Relations

Popular Schools

Avg. Wages For Related Jobs

Source: Bureau of Labor Statistics