Bachelor of Applied Management: Degree Overview

An applied management bachelor's degree program is typically designed for individuals who already have educational or work experience in a technical, professional or management field. These programs are often outside of the traditional workday, and they can help professionals build on their skills and advance to leadership positions in their fields.

Essential Information

Also available as a Bachelor of Science in Applied Management, the Bachelor of Applied Management program typically focuses on general management concepts. Concentrations may be available in management, marketing or management of information systems. Typically designed as completion options, these programs can offer flexible scheduling, allowing for night, weekend and online study in some cases.

  • Prerequisites: Previous work experience in a technical, professional or management field; Certificate, diploma or associate degree program in one of a variety of areas, including business or health fields
  • Online Availability: Offered in some programs
  • Program Specializations: Management, marketing, management of information systems

Bachelor of Applied Management Degree

Programs in applied management can help students learn analytical and critical thinking skills, as well as how to apply those skills to the management of a business. Students learn how to communicate in a professional setting, apply human resource concepts and work in a global business environment. Computer skills and applications are also commonly covered. Core courses in a program may include the following:

  • Accounting
  • Global business
  • Management strategies
  • Finance
  • Marketing
  • Business law

Popular Career Options and Salary Info

In general, managers are responsible for the organization and productivity of teams of professionals working towards a common goal. Graduates may find careers in business areas that include information systems management, marketing and purchasing. They might find positions as marketing or property managers, cost estimators or employee trainers.

The U.S. Bureau of Labor Statistics (BLS) gave an average median salary for marketing managers of $127,130 as of May 2014 ( In 2014, for property, real estate and community association managers, the BLS reported a median annual salary of $54,270 and for cost estimators, a median annual salary of $60,050.

Continuing Education Information

A graduate of an applied business bachelor's degree program may consider earning a master's degree in an area related to management, such as a master's degree in management studies or a Master of Business Administration. These programs can allow students to move into more advanced administrative positions, and MBA programs can allow them to gain specialization in a variety of subjects, like finance, accounting, leadership or management.

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