Bachelor of Arts (BA): Media Arts Degree Overview

A Bachelor of Arts in Media Arts degree helps students to enhance artistic abilities and interests while introducing the business and professional aspects of the field. Some programs offer students the opportunity to specialize in a particular area of media arts, including advertising or video production, among others.

Essential Information

Bachelor's programs in media arts offer students an education in the theory, practices and approaches of media design, and many programs offer students opportunities to critique and interpret art in a variety of forms. Students may specialize in a focus area of media arts, such as advertising or video production, allowing them to gain hands-on experience with specific technical applications. These and other specialization options allow students to develop skills in areas such as computer animation and graphics.

  • Program Specializations: Advertising or video production, among others
  • Other Requirements: A portfolio may be optional or required, depending on the program
  • Program Length: 4 years

Bachelor's Degree in Media Arts

Media arts bachelor's programs generally focus their coursework around design processes and techniques, social issues in media, communication methods and tools, theories and ethics. Students in a media arts program may learn to create and design logos, video games, advertisements, webpages and films or commercials using current technologies. Many students produce digital portfolios that demonstrate their practical and technical abilities in media arts. Common courses include:

  • Graphic design
  • 3-D media
  • Video games
  • Web design
  • Aesthetics
  • Digital imaging

Popular Career Options

Graduates from bachelor's programs in media arts may find entry-level careers in television or filmmaking, or in new media, such as multimedia, web or videogame related professions. Individuals may pursue positions as:

  • Graphic designers
  • Media production specialists
  • Interactive designers

Based on data from the U.S. Bureau of Labor Statistics (BLS), employment of graphic designers should increase by 7% between 2012 and 2022 (www.bls.gov). A 6% increase is projected for multimedia artists and animators during the same decade. The BLS reported that graphic designers earned a median yearly salary of $45,900 in 2014, while multimedia artists earned a median salary of $63,630.

Continuing Education

Individuals who want to increase their knowledge and advance their positions in the professional field may choose to pursue a master's degree or even a doctorate in media art. Graduate degrees may allow students to focus on narrower segments of the profession, such as production, engineering, software, design, technologies, media forms or research.

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