In fashion marketing and management BBA programs, students approach fashion from a business perspective, learning how the media, society and economics influence the promotion, distribution and pricing of fashion merchandise. Many programs include field experiences and internship opportunities for hands-on learning within a fashion business, where fashion marketers and managers bring the latest fashion trends from the designer showroom to the retail sales floor. By participating in these experiences, students receive first-hand interactions with manufacturers, designers and retailers.
Entrance into fashion marketing and management BBA programs requires a high school diploma or GED as well as SAT or ACT scores.
Bachelor of Business Administration in Fashion Marketing & Management
Courses on fashion history and industry trends lay the foundation for an understanding of the business side of the industry, including predicting buyer patterns and forecasting trends by studying marketing and consumer behavior. The curriculum focuses on standard business and marketing concepts to prepare students for the tasks of retailing, merchandising, advertising, buying and managing the financial well-being of a fashion business.
In addition to fashion industry electives, students usually take many of the following courses:
- Trend analysis
- Fashion retailing
- Merchandising principles
- Marketing research
- Fundamentals of fashion
Popular Career Options
Although a fashion marketing and management BBA may not necessarily lead to a career in fashion design, the U.S. Bureau of Labor Statistics (BLS) noted that individuals with training in fashion design might benefit from a business-related degree, especially those seeking to manage a retail outlet or promote their own brand (www.bls.gov). Graduates could be qualified for careers as:
- Marketing managers
- Promotions specialists
- Media stylists
The BLS reports that employment opportunities for advertising, promotions and marketing managers in general, including those who work in fashion, will grow by 9% from 2014-2024. The median salary of marketing managers was $128,750 as of May 2015, though the lowest-paid 10% earned $66,090 or less.
Continuing Education Information
The BLS states that individuals seeking upper-level management positions in merchandising, purchasing and retail buying may be required to hold a master's degree and complete training programs in order to advance. Many schools offer master's degree programs in fashion merchandising or retailing, offered as a Master of Arts (MA) or Master of Science (MS). Additionally, some MBA programs include concentrations in fashion-industry marketing specialties, such as luxury brand marketing or fashion retailing. Master's degree programs allow students to develop fashion industry business knowledge through coursework in branding, pricing strategies, research methods and international marketing.
Students pursuing a bachelor's degree in fashion marketing and management learn fundamental business aspects of the fashion industry. Graduates often seek jobs in the fashion, promotion and marketing fields.