BBA in General Business: Degree Overview

Bachelor's degree programs in business administration teach students how to provide managerial solutions for daily organizational issues. Many programs require students to specialize in a specific area of study, such as marketing, finance, international business or management.

Essential Information

Students in a business administration program explore methods of enhancing a company's performance through efficient management and mainstream marketing. Programs teach students how to develop business communication and problem-solving skills. Most curricula offer students a global business perspective. They can learn basic business concepts and methods of maintaining an ethical and socially-responsible business atmosphere.

  • Prerequisites: High school diploma or equivalent GED
  • Program Length: Four years
  • Experiential Learning: Some programs include an internship

Bachelor's Degree in Business Administration

Goals of the business administration program includes learning corporate business strategies, examining international marketing strategies and training team leaders who are capable of working effectively in a dynamic business environment. Some schools offer internship opportunities that can result in real-world experience and the chance to network with potential employers. Common courses include:

  • Microeconomics
  • Business statistics
  • Research methods in business
  • Finance accounting
  • Economic principles
  • Business information systems

Popular Career Options

Graduates may qualify for positions with large or small corporations. Individuals can work in such departments as human resources, retail sales, marketing or finance. Possible employment opportunities can include:

  • Sales manager
  • Contract manager
  • Benefits specialist
  • Financial planner
  • Production manager

Employment Outlook and Salary Information

As reported by the U.S. Bureau of Labor Statistics (BLS), sales managers could experience an 8% rise in job opportunities, benefits specialists 6%, financial analysts or planners 16% and industrial production managers -2%, all during the 2012-2022 time period (www.bls.gov). Salary information provided the BLS in May 2014 indicated that sales managers earned a median annual salary of $110,660, benefits specialists $60,600, financial analysts $78,620 and industrial production managers $92,470.

Continuing Education and Certification Options

Graduates interested in upper-management positions and advanced career opportunities can pursue a Master of Business Administration. Specializations may include finance, marketing, management and international business. Voluntary certifications are also available for graduates of BBA programs who want to pursue careers in human resources (HR), financial analysis or facility management, among others. For example, the HR Certification Institute offers the Professional in Human Resources certification for people with 1-4 years of human resource experience, depending on their degree level (www.hrci.org).

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