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BBA in General Business: Degree Overview

Learn about a Bachelor of Business Administration degree program that emphasizes general business studies. Get info about the required coursework and see some careers that you might pursue after graduation. Review the employment projections for various business specialists.

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Essential Information

Bachelor's degree programs in business administration teach students how to provide managerial solutions for daily organizational issues. Many programs require students to specialize in a specific area of study, such as marketing, finance, international business or management.

Some schools offer internship opportunities that can result in real-world experience and the chance to network with potential employers. The completion of this 120-credit degree program usually takes four years. To enter a Bachelor of Business Administration program, students generally need a high school diploma or GED credential.

Course Topics

Programs typically focus on teaching students how to develop business communication and problem-solving skills. Most curricula offer students a global business perspective. Students can explore methods of enhancing a company's performance through efficient management and mainstream marketing. They can learn about basic business concepts and methods of maintaining an ethical and socially-responsible business atmosphere.

Goals of this program often include training team leaders who are capable of working effectively in a dynamic business environment. Courses might teach students about corporate business strategies and international marketing. Classes within the major can include:

  • Microeconomics
  • Business statistics
  • Research methods in business
  • Finance accounting
  • Economic principles
  • Business information systems

Popular Career Options

Graduates may qualify for positions with large or small corporations. Individuals can work in such departments as human resources, retail sales, marketing or finance. Possible employment opportunities can include:

  • Sales manager
  • Contract manager
  • Benefits specialist
  • Financial planner
  • Production manager

As reported by the U.S. Bureau of Labor Statistics (BLS), sales managers could experience an 8% rise in job opportunities, benefits specialists 6%, financial analysts or planners 16% and industrial production managers -2%, all during the 2012-2022 time period ( Salary information provided the BLS in May 2012 indicates that sales managers earned a median annual salary of $105,260, benefits specialists $59,090, financial analysts $76,950 and industrial production managers $89,190.

Continuing Education and Certification Options

Graduates interested in upper-management positions and advanced career opportunities can pursue a Master of Business Administration. Specializations may include finance, marketing, management and international business. Voluntary certifications are also available for graduates of BBA programs who want to pursue careers in human resources (HR), financial analysis or facility management, among others. For example, the HR Certification Institute offers the Professional in Human Resources certification for people with 1-4 years of human resource experience, depending on their degree level (

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