Bachelor of Business Administration (BBA): Generalist Degree Overview

A general studies bachelor's degree program in business administration is designed to provide a well-rounded education and allow students to diversify their job options. Students with a general business degree acquire a comprehensive foundation in all business disciplines.

Essential Information

Instead of specializing in an area such as human resources or accounting, participants in a generalist BBA program study all the different areas offered for specialization. For instance, this 4-year degree program integrates management, finance, marketing, entrepreneurship, computer information systems and accounting into its curriculum. Through simulations and projects, students learn how to become business leaders. Entrance into a program requires at least a high school diploma or its GED equivalent.

  • Prerequisites: High school diploma or GED
  • Program Length: 4 years

Bachelor of Business Administration

In a business administration program, students take general education courses and core courses focusing on business subjects. Courses survey many business subjects, computer-related subjects and decision-making techniques. Topics covered include:

  • Accounting and statistics
  • Business technology
  • Economics and finance
  • Business communications
  • Management and marketing
  • Business writing and law

Popular Career Options

A generalist business administration degree opens up career options in different business sectors. Entry-level positions in accounting, payroll management, project management or marketing may be sought after. Students may start their own business or pursue careers such as:

  • Account manager
  • Sales manager
  • Human resources assistant
  • Payroll clerk
  • Administrative manager

Employment Outlook and Salary Info

Career information provided by the U.S. Bureau of Labor Statistics (BLS) indicates that employment growth for many of these positions is expected to be about as fast as average when compared to other occupations. For instance, between 2012-2022, opportunities for administrative services managers are expected to increase 12%, payroll clerks 11% and sales managers eight percent ( In May 2014, the BLS reported that administrative services managers earned a median annual wage of $83,790, payroll and timekeeping clerks $39,700, and sales managers $110,660.

Continuing Education

Graduates of a business administration program may decide to continue their education in a graduate program, such as a Master of Business Administration (MBA). Students may pursue advanced education to help them earn a promotion or have better job opportunities. Doctor of Philosophy (Ph.D.) programs are also available in business administration and may be entered into by bachelor's degree holders. These programs could lead to positions in academia or research in the field of business.

Students who decide to enter into the job market upon graduation from a bachelor's program may be required to complete continuing education in order to stay current in changing technology and industry trends.

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