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BBA in Sales & Marketing: Degree Overview

In Bachelor of Business Administration (BBA) programs in sales and marketing, students receive an introduction to business and study how consumers react to certain ads or products.

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Essential Information

BBA in Sales and Marketing programs provide students with a foundational education in business and management principles, along with coursework in marketing, market research and analysis, economics, communications, customer service and sales. Some programs offer areas of specialization as well as opportunities to study overseas. At some schools, students can earn this degree online.


Find schools that offer these popular programs

  • Business Communications, General
  • International Marketing
  • Marketing Management
  • Marketing Research

Bachelor of Business Administration in Sales and Marketing

Programs can be organized around a management framework where students gain an understanding of the concepts of marketing and learn to apply these concepts when making decisions and managing business activities. Students study advertising, consumer behavior, marketing research and international marketing. Additionally, some programs may require students to take liberal arts courses to help them develop their communication skills. Some common coursework may include the following:

  • Business statistics
  • Economics
  • Sales management
  • Management
  • Marketing

Popular Career Options

Students in these programs are typically exposed to marketing operations and may be prepared for a wide range of careers in advertising, product management, public relations, customer service, marketing research, sales or retail management. Some common careers include:

  • Sales manager
  • Marketing manager
  • Promotions manager
  • Advertising manager

Employment Outlook and Salary Information

The U.S. Bureau of Labor Statistics (BLS) expects growth of 5% for advertising and promotions managers, 5% for sales managers and 9% for marketing managers from 2014-2024 (www.bls.gov). Median annual earnings for sales managers were $113,860 in May 2015. Marketing managers had median annual earnings of $128,750 at that time, and median annual earnings were $95,890 for advertising and promotions managers.

Continuing Education Information

A master's degree could help professionals in this field obtain advanced professional positions, including leadership or administrative roles. Graduates can enroll in Master of Business Administration (MBA) degree programs that specialize in marketing or sales, which can include coursework in subjects like financial accounting, marketing analysis and leadership.

Graduates can also go on to pursue Ph.D. degrees in marketing. Usually, this level of education is ideal for people who want to go into research or academia. These programs provide theoretical courses on socio-economic, marketing, business and psychological topics. Students in these programs should also expect to complete extensive research and a dissertation.

Through a BBA program in sales and marketing, students can develop a general business acumen, as well as specific knowledge of product promotion. Graduates can apply their skills in a wide range of businesses, or they can continue their studies by enrolling in a graduate-level program in the field.

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