Students in a BBA can learn the foundations of business principles and study how consumers react to certain ads or products. The marketing emphasis can provide business acumen and valuable tools for students. Some programs offer areas of specialization as well as opportunities to study overseas.
- Program Levels: Bachelor's Degree
- Prerequisites: High school diploma or equivalent
- Online Availability: Yes, online availability varies by school
- Program Length: 4 years
Bachelor of Business Administration in Sales and Marketing
Programs can be organized around a management framework where students gain an understanding of the concepts of marketing and learn to apply these concepts when making decisions and managing business activities. Students study advertising, consumer behavior, marketing research and international marketing. Additionally, some programs may have required liberal arts courses to help students develop their communication skills. Some common coursework may include the following:
- Business statistics
- Sales management
Popular Career Options
Students in these programs are typically exposed to marketing operations and may be prepared for a wide range of careers in advertising, product management, public relations, customer service, marketing research, sales or retail management. Some common careers may include:
- Sales manager
- Marketing manager
- Promotions manager
- Advertising manager
Employment Outlook and Salary Information
The U.S. Bureau of Labor Statistics (BLS) expects growth of 5% for advertising and promotions managers, 5% for sales managers and 9% for marketing managers from 2014-2024 (www.bls.gov). Median earnings for sales managers were $113,860 in May 2015. Marketing managers had median earnings of $128,750 at that time, and median earnings were $95,890 for advertising and promotions managers.
Continuing Education Information
A master's degree could help professionals in this field obtain advanced professional positions, including leadership or administrative roles. Graduates can pursue Master of Business Administration (MBA) degree programs that specialize in marketing or sales, which can include coursework in subjects like financial accounting, marketing analysis and leadership. Graduates can also go on to pursue Ph.D. programs in marketing. Usually this level of education is ideal for people who want to go into research or academia. These programs provide theoretical courses on socio-economic, marketing, business and psychological topics. Students in these programs should also expect to complete extensive research and a dissertation.