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BBA in Sales & Marketing: Degree Overview

Get info about a Bachelor of Business Administration in Sales and Marketing. Explore coursework that might be included, and browse popular career paths. Research continuing education info, along with employment outlook projections for industry professionals.

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Essential Information

Bachelor of Business Administration (BBA) programs with a concentration in marketing usually include courses related to sales and can prepare students for sales careers. Some programs offer areas of specialization as well as opportunities to study overseas. Others allow students to participate in online learning experiences. Universities offering these 4-year programs typically require students to have a high school diploma or the equivalent.

Course Topics

This program might provide undergraduate students with a foundational education in business and management principles, along with coursework in marketing, market research and analysis, economics, communications, customer service and sales. Students can learn the foundations of business principles and study how consumers react to certain ads or products. The marketing emphasis can provide business acumen and valuable tools for students.

Programs can be organized around a management framework where students gain an understanding of the concepts of marketing and learn to apply these concepts when making decisions and managing business activities. Additionally, some programs may have required liberal arts courses to help students develop their communication skills. Some common coursework may include the following:

  • Business statistics
  • Economics
  • Consumer behavior
  • Marketing
  • Advertising
  • Sales management
  • Management
  • Marketing research
  • International marketing

Popular Career Options

Students in these programs are typically exposed to marketing operations and may be prepared for a wide range of careers in advertising, product management, public relations, customer service, marketing research, sales or retail management. Some common careers may include:

  • Sales manager
  • Marketing manager
  • Promotions manager
  • Advertising manager

Employment Outlook and Salary Information

The U.S. Bureau of Labor Statistics (BLS) expects growth of 7% for advertising and promotions managers, 8% for sales managers and 13% for marketing managers from 2012-2022 ( Median earnings for sales managers were $105,260 in May 2012. Marketing managers had median earnings of $119,480 at that time, and median earnings were $88,590 for advertising and promotions managers.

Continuing Education Information

A master's degree could help professionals in this field obtain advanced professional positions, including leadership or administrative roles. Graduates can pursue Master of Business Administration (MBA) degree programs that specialize in marketing or sales, which can include coursework in subjects like financial accounting, marketing analysis and leadership. Graduates can also go on to pursue Ph.D. programs in marketing. Usually this level of education is ideal for people who want to go into research or academia. These programs provide theoretical courses on socio-economic, marketing, business and psychological topics. Students in these programs should also expect to complete extensive research and a dissertation.

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