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Bachelor of Business Management: Degree Overview

A Bachelor of Business Management degree program prepares graduates for leadership positions or to enter graduate school. Students will study accounting, finance, human resources, communications, business law and marketing.

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Essential Information

Those who study business management are exposed to different organizational, legal and marketing topics related to overseeing a company. Many programs also include coursework in global business, which exposes students to the challenges of working with international clients. Some schools offer general business management degrees, while others allow students to specialize in a particular aspect of business management such as real estate and human resource management. Applicants must have a high school diploma or GED certificate to pursue this four-year degree. Many programs include internship opportunities to provide students with practical experience. After completing the program, candidates can consider pursuing various management certifications.


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Bachelor of Business Management

Students are introduced to business topics through courses like finance principles and introduction to business. Next, they study the theoretical and practical aspects of business with courses such as business ethics and accounting. Classes covering communication topics may also be included so students know how to effectively interact with employees and clients in verbal and written form. Course topics often include:

  • Business law
  • Entrepreneurship
  • Supply side marketing
  • Researching and writing reports
  • International business
  • Workplace diversity

Popular Career Options

A bachelor's in business management prepares graduates to work in various fields, such as advertising, marketing, human resources and finance. With a bachelor's degree in business management, graduates are qualified for entry-level supervisory roles within various industries. Some graduates seek entrepreneurial opportunities. Possible careers include:

  • Sales manager
  • Marketing manager
  • Financial analyst
  • Business consultant

Employment Outlook and Salary Information

Data compiled by the U.S. Bureau of Labor Statistics (BLS) indicates a median annual wage of $113,860 for sales managers in 2015. The BLS also reported that marketing managers made a median amount of $128,750 per year, financial analysts earned $80,310, and management analysts were paid $81,320. During the 2014 to 2024 decade, employment growth is expected to be 5% for sales managers, 9% for marketing managers, 12% for financial analysts, and 14% for management analysts.

Continuing Education Information

Graduates can continue their studies by pursuing master's degrees in business management or business administration. Doctoral programs offer terminal degrees and are well suited for students interested in advanced professional positions or university teaching careers. A bachelor's degree in business management may also suffice for professional education, such as law school.

Many business associations and organizations offer continuing education courses and professional certifications. For example, the Institute of Certified Professional Managers offers the Certified Manager certification for managers in any field, while the Institute for Supply Management's Certified Professional in Supply Management designation is only open to qualified individuals in that occupation. The Convention Industry Council provides the Certified Meeting Professional credential to people in the meetings, exhibitions and conventions industry.

A Bachelor of Business Management degree program usually covers the basic concepts and principles of business management, along with the option to focus on specialized sub-fields in the field such as human resource management or real estate. Upon completion, graduates can further their studies by entering a master's program in business administration or management, as well as go into the workforce as a manager or analyst.

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